58. Love and your Louis Vuitton - How Our Soul Connects with People AND with Things with Aaron Ahuvia

See The Upside - Overcoming Obstacles and Doing Life a Little Better Everyday

I LOVE my Hermes bracelet. My girlfriends gave it to me on my birthday and it symbolizes so much more than the beautiful piece of jewelry that it is. To mean it feels like friendship, connection, my old life in Florida, good wine, boat rides, raising our kids, long phone calls, shopping trips to Sassy Boutique, tennis matches on clay courts, days at the beach, drinks at the tiki bar, great memories, laughter, and girlfriends who have stood by me through anything and everything and make me feel like coming home every single time I visit.
In this episode I have the pleasure of speaking with Dr. Aaron Ahuvia, professor at University of Michigan at Dearborn, who is also author of the book The Things We Love and all around world renowned expert on psychology of brand love.
We start our convo talking about our connection to things, which was the original intention of the interview, but we end with healing stories and discussion about the importance of compassion for ourselves.
Of course. It always goes there, doesn't it?
Some highlights we get into:

• What luxury brands really mean to us and what they symbolize to others
• Why only the bravest men will drive mini vans
• How people fall in love with each other and how we present ourselves in the dating world
• What are the similarities in the way we love people and the way we love things
• What the best brands invoke within us
• Why loving the things you already own is the key to happiness
• What you really learn about yourself by realizing/noticing what things you love
• How to clear out the energy in items that an ex gave you
• Our ability to be fluid in our beliefs and in life
• A better way to view mistakes than self criticism

I thought this conversation was going to be about love and the difference between loving people and things. Wow, was I wrong. It was a deep dive into SOOO much more.

Connect with Aaron:
Website: https://thethingswelove.com/
The Book: https://www.hachettebookgroup.com/titles/aaron-ahuvia-phd/the-things-we-love/9780316498203/

Connect with See The Upside:
Website - www.SeetheUpside.com
Instagram - @see.theupside
Facebook - See The Upside
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