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Design Futurecast

Maria Lorena Lehman

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Design Futurecast is Maria Lorena Lehman's journey through design explorations and experiments ― where breakthrough questions intersect with expansive design thinking to shift your own creative path toward more innovative heights. Imagine yourself in the future, asking questions about a design solution you are creating today. With elements of visionary time-travel...Every episode examines cutting-edge investigations from a new perspective ― exploring the design experiment and its result in t ...
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The Visionary Chronicles

Bryan Smeltzer

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Welcome to The Visionary Chronicles, a business strategy Podcast where we provide insight to those looking for creative, executable strategies built around the latest disruptive ideas, innovative cultures, product creators and marketing solutions.
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Floor 9

IPG Media Lab

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Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab. Hosted on Acast. See acast.com/privacy for more information.
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The Reykjavik Grapevine's Podcast

The Reykjavík Grapevine

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The Reykjavík Grapevine is a free alternative magazine published and based in Reykjavík, Iceland, since June of 2003. The magazine covers practical information on traveling and leisure for travelers, along with publications on music, arts, politics, nightlife and Icelandic culture in general.
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The Insatiable Appetite

The Hartman Group, Inc.

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The Insatiable Appetite is a podcast for people who are in the serious business of food — making it, marketing it, selling it, serving it. With each episode, The Hartman Group’s social scientists, business analysts and culinary experts give listeners more than a heaping helping of facts and insights into what’s going on with some of the hottest topics in our vibrant contemporary culture of food and beverage. If you like these insights, subscribe to our free weekly email newsletter where we s ...
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The Thought Room

Hallie Rose

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The Thought Room is a combination of edge-of-your-seat storytelling and groundbreaking interviews with celebrated thought-leaders from around the world. Recorded remotely everywhere from hotel rooms in New York City, to a camper van in Maine; from the coastal forests of Costa Rica, to a picnic blanket amongst grapes in a vineyard in Sedona---host Hallie Rose captures rich, face-to-face interviews and intimate storytelling in a variety of eccentric locations. Through a collection of captivati ...
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show series
 
The Visionary Chronicles Podcast CHRONICLE | 172 October 3rd, 2024 Futurecasting | The Visionary Leader's Roadmap to Success "The best way to predict the future is to create it." - Peter Drucker Chronicle Intro | How do Visionaries predict their Future? What method do they use to create a success formula consistently? Futurecasting is a method util…
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CHRONICLE 173 The Visionary Chronicles Podcast October 24th, 2024 Oakley's Soul Searching | How Oakley Lost its Brand Soul “The only way to predict the future is to create it.” – Jim Jannard CHRONICLE INTRO | How does an iconic brand like Oakley lose its Soul once its Visionary leaves? How does a brand stay on course once its driver has left the bu…
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Welcome back to Floor 9! This month, we welcome long-time host and director of partnerships, Ryan, back from his paternity leave to chat with Adam, the managing director of the Lab, to round up all the recent news around mixed reality headsets. From the Orion AR glasses prototype that Mark Zuckerberg showcased earlier this month, or Meta’s Ai-infus…
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The Visionary Chronicles Podcast CHRONICLE 171 October 10th, 2024 Brand Vision | 11 Steps to Creating & Executing a Powerful Brand Vision “THINK DIFFERENT” – Steve Jobs CHRONICLE INTRO | How do brand leaders create a clear, passionate, compelling vision? How do they sustain this vision and passion through generations? Follow these steps, to realizi…
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The Visionary Chronicles Podcast CHRONICLE | 170 September 26th, 2024 The Visionary Brand | The Courage | Having The Courage to Achieve Your Destiny Content from Bryan's new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands Readers Favorite Award Winner, Best, Non-Fiction, Marketing Ge…
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The Visionary Chronicles Episode 90 The Visionary Brand | The Creative Engine | Category Disruption CONTENT FROM; The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands Available across all global book retailers PODCAST: CASE STUDY: CATEGORY DISRUPTION True Wisdom come to each of us when we realize how little we understan…
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The Visionary Chronicles Episode 85 The Visionary Brand | The Creative Engine | Be Disruptive & Be Different THE VISIONARY BRAND BOOK: THE ELEMENTS OF A SUCCESSFUL FORMULA CONTENT FROM; The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands Available across all global book retailers PODCAST: The Creative Engine | Be Disru…
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The Visionary Chronicles Episode 80 The Visionary Brand | The Creative Engine | How to Become Market-Driving VS Market-DrivenAbout Bryan Smeltzer is a bestselling author, business executive, and entrepreneur. He has held executive leadership positions in brand business development, multi-category product development, and global marketing at major b…
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The Visionary Chronicles Episode 79 The Visionary Brand | The Creative EngineAbout Bryan Smeltzer is a bestselling author, business executive, and entrepreneur. He has held executive leadership positions in brand business development, multi-category product development, and global marketing at major brands like Oakley, TaylorMade, Adidas, K-Swiss, …
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The Visionary Chronicles PodcastCHRONICLE | 169 September 19th, 2024 Brand Team Leadership | Five Areas High Octane Teams Do Consistently "Great things in business are never done by one person. They're done by a team of people.” - Steve Jobs Hiring, building, and nurturing high-performance teams has long been a holy grail for brands. Each team has …
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Welcome back to another episode of Floor 9. This week, Tom Trudeau from our partnerships team chats with our managing director Adam Simon about everything that marketers should know coming out of the Apple event on Monday. Together, they discussed various new Apple products, the upcoming Apple Intelligence features, as well as these AI-driven featu…
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The Visionary Chronicles Podcast CHRONICLE | 168 September 10th, 2024 Welcome to The Visionary Chronicles Podcast. In this episode, we're diving into a topic crucial for every business leader and entrepreneur: Brand Vision. In this episode, we'll explore the art and science of creating a compelling vision for your brand. Whether launching a startup…
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The Visionary Chronicles Podcast CHRONICLE 166 | Date | August 28th, 2024 The Visionary Brand | The Artist | How Creators Change Our World Content from Bryan's new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands Readers Favorite Award Winner, Best, Non-Fiction, Marketing Genre Busine…
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The Visionary Chronicles PodcastCHRONICLE 167 August 28th, 2024Welcome to this episode of The Visionary Chronicles, where we explore the ageless leadership lessons imparted by some of history’s most influential figures. In this episode, we explore "Visionaries | 5 Leadership Traits of Visionary Icons," drawing insights from the lives and legacies o…
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In this special bonus episode of the month, the Lab’s strategy team assembles to discuss the highlights from the results of our latest Futurecaster survey! Futurecaster is the Lab’s proprietary innovation tool that identifies how your audience is engaging with the tactical areas of innovation across emerging technologies and media channels. In part…
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CHRONICLE 165 The Visionary Chronicles Podcast CHRONICLE: August 14th, 2024 Ford's EV Vision Failure | Ford's Execution Failure on Electric Vehicles "Whether you think you can, or you think you can't – either way, you're right." – Henry Ford Dive into an engaging discussion on Ford's electric vehicle vision and its execution failures. Explore the m…
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This week on Floor 9, the Lab’s managing director Adam Simon welcomes two senior UM executives, Dan Chapman, Global Chief Strategy Officer, and Andy Littlewood, Global Chief Product Officer, to Floor 9 for an insightful discussion on the impact of the over-reliance on AI within the media landscape, how agencies can work with clients to avoid becomi…
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CHRONICLE 164 The Visionary Chronicles Podcast CHRONICLE: August 8th, 2024 The Visionary Brand | The New Age | Be Distinct or Become Extinct "Distinct or extinct." – Tom Peters Discover the success behind visionary brands! Learn how adapting and evolving is crucial in today's new age. Join us for insights and strategies from top brands. Comment and…
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CHRONICLE 163 THE VISIONARY CHRONICLES Leadership Balance | Finding Your Life Balance Hey there! 🌟 Get ready to dive into leadership like never before. In this episode of the Visionary Chronicles, we explore the crucial balance between leadership and life. Whether you're managing a business or just trying to find harmony in your daily hustle, our i…
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This month on Floor 9, the Lab team assembles for a panel discussion on the future of the entertainment industry. Faced with rising streaming fatigue, high-churn “nomadic subscribers,” and the looming threat of AI-generated “slop content,” Hollywood needs to be smart about navigating the post-streaming-wars industry landscape, and that begins with …
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CHRONICLE 162 CHRONICLE: July 23rd, 2024Digital Retail Revolution | How Visionary Brands are Building the New E-comm Landscape "In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible." Seth Godin Welcome to The Visionary Chronicles. Today, we're diving into the future of e-commerce.…
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EPISODE 161 CHRONICLE: July 10th, 2024 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner, Best, Non-Fiction, Marketing Genre Business book Amazon Bestseller The Visionary Brand | The UX | User Engagement Strategies "Creativity is …
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EPISODE 160 CHRONICLE: July 3rd, 2024 Competitive Edge | Forging a Path to Market Domination "Know your enemy and know yourself, and you can fight a hundred battles without disaster." Sun Tzu, The Art of War The Forces of Competition, which determine strategic planning and marketplace execution, are shared among all industries. Those who can antici…
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EPISODE 159 CHRONICLE | June 26th, 2024 Fail Faster | How Failing Fast Can Lead to Success "My great concern is not whether you have failed but whether you are content with your failure." Wisdom from Abraham Lincoln Failure is not fatal, but if you do not embrace Failure and make it a part of your Culture, it can prevent you from realizing your Vis…
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As usual, Apple’s latest WWDC event brought forth many software updates, but the star of the show was Apple’s major AI update — Apple Intelligence, which will enable LLM-powered new features across Apple’s entire ecosystem. In this episode, Adam and Ryan took a deep dive into Apple Intelligence, the ChatGPT integration, its impact on the AI competi…
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One of the fundamental tenets of innovation is that it has to solve a problem or need. But what if we were to think beyond the functional and the emotional needs? How can CPG products answer symbolic consumer needs, like belonging, differentiation, status and more? In our latest episode, Tamara and Stas discuss why we view cultural demand forecasti…
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EPISODE 158 CHRONICLE: June17th , 2024 Generative AI | How Companies Can Successfully Integrate Artificial Intelligence " Common sense is not so common.” – Voltaire With all the madness around AI, having a clear, definitive plan in place is critical to long-term success; however, you must know the “Who?”, “What?”, “Why?, “When?” and “Where?” with y…
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EPISODE 156 CHRONICLE | May 31st, 2024 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner| Best, Non-fiction, Marketing book Amazon Bestseller. The Visionary Brand | 156 | PREMIUM | The Visionary Brand | The UX | Creating a Seamles…
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This week on the podcast we’re joined by our friend and colleague, Steve Markenson from FMI — The Food Industry Association, to talk all about the latest installment of FMI’s U.S. Grocery Shopper Trends report. Listen as we unpack the state of grocery shopping today: Why we might be witnessing “the end of the primary shopper” How shopper habits and…
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May marks the beginning of the tech conference season, and this year, we had three key players in the AI race — OpenAI, Google, and Microsoft — all hosting their respective developer conferences within a two-week period in May. If you missed the announcements, fret not! The Lab team is here to help you keep up with the fast-evolving AI developments…
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EPISODE 157 X CHRONICLE | May 30th, 2024 Visionary Success | How Do Brands Sustain Generational Success " Success depends upon previous preparation, and without such preparation, there is sure to be a failure." – Confucius Why do so few brands survive, much less gain generational success? This question is critical to defining a Visionary brand—thos…
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Despite an oversaturated landscape of brand partnerships, celebrity endorsements remain a hot topic for both consumers and business professionals. Why? Because when those partnerships are done right, they can deliver some pretty buzz-worthy results. In this week’s podcast, our Hartman Retainer Services team breaks down everything you need to know a…
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EPISODE 154 CHRONICLE: May 22nd, 2024 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. The Visionary Brand | The FUEL | Inspire Through Personalization & Ambassadors " Inspira…
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CHRONICLE: May 16th, 2024 EPISODE 155 Leadership Trust | How to Build Trust in Yourself & Your Team through Difficulties "Trust in the Lord with all your heart, and do not lean on your own understanding. In all your ways acknowledge him, and he will make your paths straight." – Proverbs 3:5-6 (NIV) Everyone faces adversity. Having Faith and buildin…
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EPISODE 152 CHRONICLE: May 7th, 2024 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. The Visionary Brand | The FUEL | How to Create A Visionary Marketing Strategy " In a crowd…
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You may have seen the controversy around Alexandre Family Farms regarding allegations of mistreatment of cows and subsequent details regarding the validity of the claims and underlying motivations of those involved in the reporting. This got us thinking about a larger question: what are the lasting impacts of conflicting media information on consum…
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EPISODE 153 CHRONICLE: May 1st, 2024 AI Marketing Automation | How to Integrate AI into your Marketing Strategy “AI is a tool. The choice about how it gets deployed is ours.” – Oren Etzioni Visionary brands deploy Artificial intelligence and automation to reshape their marketing strategies in today's digital landscape fundamentally. By harnessing t…
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EPISODE 151 CHRONICLE: April 24th, 2024 Visionary Branding | How to Build a Brand Vision “THINK DIFFERENT” – Steve Jobs Think Different, simple, but sophisticated, just like Steve wanted it to be. Not all brand Visions can be as sophisticated, yet having a Vision is critical to your success as a company. Establishing a Vision is one of, if not the …
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Kids these days! In this episode of Floor 9, the Lab’s strategy team (Adam Simon and Cheslea Freitas) and partnerships team (Ryan Miller and Tom Trudeau) join forces to analyze the youngest generation on the scene and their Millennial parents. Together, the team tackles topics that include: Gen Alpha’s key media behaviors How Gen Alpha socialize di…
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EPISODE 149 CHRONICLE: April 11th, 2024 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. The Visionary Brand | Creating A Brand Ecosystem | How to Create Brand Stickiness "Bra…
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Want a deeper understanding of the topics covered in our new Future of Snacking 2024 report? Hear directly from our lead researchers as they give a sneak peek of some interesting insights we uncovered, such as: How needs around Nourishment, Optimization, Pleasure and Distraction highlight a shift toward more intentional snacking choices Why taste g…
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EPISODE 150 CHRONICLE: April 5th, 2024 The DNA of A Visionary Leader | How to Become Visionary “The Visionary starts with a clean sheet of paper and re-imagines the world.” – Malcolm Gladwell With the release of The Visionary Brand, The Success Formula Behind The World’s Most Visionary Brands, I often asked, “What is the makeup of a Visionary Leade…
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You’ve probably heard us talk about Hartman Retainer Services, or HRS, quite a bit. But you might still be wondering what kind of questions we can answer — and how detailed we can get (spoiler alert: very detailed!). On this week’s podcast, Rob and Alissa from our HRS team are breaking down some examples of recent client requests and the resulting …
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EPISODE 148 The Visionary Chronicles Podcast CHRONICLE: March 26th, 2024 Brand Marketing Metrics | Create a Strategy for Success Brand Marketing Metrics matter and are essential to defining brand ROI. They establish marketing discipline, decision-making, investment analysis, assessing the effectiveness of critical activities, and validating how bus…
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This week on Floor 9, it’s about the Vision Pro! Ryan, Adam, and Chelsea regroup on Floor 9 for an in-depth discussion of Apple’s groundbreaking “spatial computing” headset. From our team’s first impressions of trying it on, to unpacking its use cases and market implications, the Lab team is eager to share our hot takes on Vision Pro. Key topics in…
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EPISODE 145 CHRONICLE: March 15th, 2024 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. The Visionary Brand | Take Risks | How to Succeed through Risk Taking "A person who ne…
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Plus, what the Kroger-Albertson’s merger says about pricing, accessibility, variety, labor and more Businesses face significant pressure to predict market trends accurately — almost like having a crystal ball. Although seeing into the future is impossible, you can come very close with the right insights and cultural understanding. Hartman Group’s F…
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EPISODE 146 CHRONICLE: March 7th , 2024 AI Brand Marketing | 5 Areas Marketing Leaders Can Utilize Artificial Intelligence " The Visionary starts with a clean sheet of paper and re-imagines the world.”– Malcolm Gladwell Artificial Intelligence is quickly becoming a competitive weapon that all leaders must understand, define, and integrate into thei…
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EPISODE 147 CHRONICLE: February 28th, 2024 8 Keys to Business Success | Key Areas to Succeeding in Your Business "Success is not final, failure is not fatal, it is the courage to continue that counts.” – Winston Churchill The ability to build a successful company/brand has several inherent traits. Each has proven itself throughout generations. Thos…
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We recently had the pleasure of hosting our friend Julie O’Brien, owner of Seattle-based Firefly Kitchens, for a Trend Trek at Hartman Group’s offices. Julie shared an impressive spread of gut-loving sauerkrauts, kimchis and tonics, and taught our team more about the delicate fermentation process behind them. In this week’s podcast, Robert and Meli…
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