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The Paul Mort Talks Sh*t podcast was created August 13th 2020 after much request to meet the high demand that there was for guests to come and "shoot the sh*t". This laid-back, conversational approach to podcasting allows the authenticity and rawness of personal journeys through life, from both host and guests, to shine through and resonate with the masses.
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The Rethink Marketing Podcast

Colin Jeffries & Paul Frodge

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Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the ...
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Are you an aspiring entrepreneur, a seasoned business owner, or want to keep your finger on the pulse of trends in business? We've got you covered! Subscribe to "Vendmae Brand Builders" on your favorite streaming platform(s) and gain incredible insight from entrepreneurs as they share their personal journeys, successes and challenges as well as candidly discuss strategies to achieve business excellence!
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the expanding responsibilities of marketers and where leaders should draw a line in the sand. Depending on the structure and lifecycle stage of the organization in question, there are countless challenges and consequences to navigate as the marketing department…
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🤝Help us become the #1️⃣ podcast for ENTREPRENEURS‼️ SUBSCRIBE on YouTube and all streaming platforms, drop COMMENTS and LIKES, and FOLLOW us on your favorite social media platforms‼️ Thank you in advanced! YouTube: @Vendmae ( / @vendmae ) Instagram: @Vendmae ( / vendmae ) Streaming Platforms: @Vendmae Brand Builders Connect with Our Guest: Instagr…
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This week: Gus Carter reports from Rotherham (01:10), Paul Wood asks whether anything can stop full-scale conflict in the Middle East (05:55), Jonathan Aitken takes us inside Nixon's resignation melodrama (16:55), Laura Gascoigne reviews Revealing Nature: The Art of Cedric Morris and Lett-Haines (26:08), and Flora Watkins reads her notes on ragwort…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the allure of cutting budget. Is it a surefire way to win kudos from the executive and finance teams, or can it backfire? How should we be thinking about cutting spend and allocating budgets? As marketing leaders, we must balance cutting costs with maintaini…
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On this week’s Spectator Out Loud: James Heale interviews Woody Johnson, the former American Ambassador to the UK, about a possible second Trump term (1:19); Lara Prendergast reflects on the issue of smartphones for children and what lessons we could learn from Keir Starmer’s approach to privacy (6:35); reviewing Patrick Bishop’s book ‘Paris ’44: T…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the prevalence of posting about holidays and observances on social media. Does anyone follow Nike to find out when Arbor Day is? They explore the need for unique opinions and engaging content, rather than just posting facts. They also highlight brands th…
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🤝Help us become the #1️⃣ podcast for ENTREPRENEURS ‼️SUBSCRIBE on YouTube and all streaming platforms, drop COMMENTS and LIKES, and FOLLOW us on your favorite social media platforms‼️ Thank you in advanced! YouTube: @Vendmae (https://www.youtube.com/@Vendmae) Instagram: @Vendmae (https://www.instagram.com/vendmae/) Streaming Platforms: @Vendmae Bra…
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On this week’s Spectator Out Loud: Damian Thompson argues that Papal succession plotting is a case of life mirroring art (1:26); Paola Romero reports on Venezuela’s mix of Evita and Thatcher, Maria Corina Machado, and her chances of bringing down Nicolas Maduro (11:39); reviewing Richard Overy’s book ‘Why war?’, Stuart Jeffries reflects that war ha…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with a man who has worn the top hats at a variety of marketing agencies. Ian Baer shares his insights on finding the right balance between data and emotional relatability. He recounts the evolution of the advertising industry and the role of data and technolog…
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On this week’s Spectator Out Loud: Kate Andrews argues vice-presidential nominee J.D. Vance is more MAGA than Trump (1:27); Adam Frank explains how super-earths could help us understand what life might look like on another planet (5:15); David Hempleman-Adams recounts his attempt to cross the Atlantic on a hydrogen ballon (14:31); from Ukraine, Svi…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of encouraging opposing opinions and diverse perspectives as marketing leaders. They highlight how being in an echo chamber can limit growth and innovation, and how seeking out different viewpoints often leads to better ideas and opportunities…
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On this week’s Spectator Out Loud: James Heale analyses the state of the Conservative leadership race (1:09); Svitlana Morenets reports from the site of the Kyiv children’s hospital bombed this week (5:56); Philip Hensher examines the ‘Cool Queer Life’ of Thom Gunn (12:13); Francis Beckett reviews ‘The Assault on the State’ arguing in favour of bur…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the delicate balance of offboarding customers who are good but not ideal. Rather than grandfathering in customers or simply losing money on servicing legacy accounts, sometimes the best option is to let them find another provider. Each business's target …
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On this week’s Spectator Out Loud: after President Biden’s debate disaster, Freddy Gray profiles the one woman who could persuade him to step down, his wife Jill (1:05); Angus Colwell reports from Israel, where escalation of war seems a very real possibility (9:02); Matthew Parris attempts to reappraise the past 14 years of Conservative government …
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of embracing failure and learning from mistakes in marketing and business. They challenge the conventional wisdom of always striving for efficiency and optimization, and instead explore the many benefits of intentionally taking risks and exper…
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Join us for an enlightening conversation with Dee Kariuki, the visionary CEO of Kwamboka, as we explore the importance of laying a strong financial foundation for your business. In this episode of the Vendmae Brand Builders Podcast, Dee shares invaluable insights and practical strategies on how to build a robust financial framework that can propel …
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On this week’s Spectator Out Loud: Katy Balls reflects on the UK general election campaign and wonders how bad things could get for the Tories (1:02); Gavin Mortimer argues that France’s own election is between the ‘somewheres’ and the ‘anywheres’ (7:00); Sean Thomas searches for authentic travel in Colombia (13:16); after reviewing the books Great…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by SEO expert Brianca Hadnot to chat through the massive changeup in how people are searching. Hint: they are increasingly starting with video! How should SEOs be thinking about showing up on TikTok and YouTube rather than simply looking at appearing on Goog…
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On this week’s Spectator Out Loud: Matt Ridley argues that whoever you vote for, the blob wins (1:02); William Cook reads his Euros notebook from Germany (12:35); Owen Matthews reports on President Zelensky’s peace summit (16:21); and, reviewing Michael Peel’s new book ‘What everyone knows about Britain’, Agnes Poirier ponders if only Britain knew …
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand our knowledge of image searches and related optimization. Backlink strategies are evolving and quality continues to be more important than quantity. They debunk outdated tactics such as press releases, blog comments…
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Welcome to "Integrating Amazon into Your Business Strategy," the podcast that dives deep into leveraging Amazon's vast ecosystem to elevate your business. Join us for an insightful conversation with Donica White, the dynamic CEO of Lipscript Cosmetics. Donica shares her expertise and firsthand experiences on how to seamlessly incorporate Amazon int…
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On this week’s Spectator Out Loud: Natasha Feroze reports on the return of ex-Labour MP Keith Vaz (1:10); Robert Ades presents the case against sociology A-level (7:39); Lucasta Miller reviews Katherine Bucknell’s book, Christopher Isherwood Inside Out (15:24); Sam McPhail provides his notes on the lager Madri (23:16); Toby Young explains why he wi…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand out knowledge of image searches and related optimization. This episode focuses on Google's evolving visual search and the opportunities it presents for savvy digital marketers. The conversation highlights the import…
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On this week’s Spectator Out Loud: Max Jeffery reports on the rise of luxury watch thefts in London (1:18); Melanie McDonagh discusses the collapse of religion in Scotland (5:51); reflecting on the longevity of Diane Abbott and what her selection row means for Labour, Matthew Parris argues that shrewd plans need faultless execution (10:44); Iain Ma…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to share her insights on the evolving landscape of technical SEO (on-page SEO). From summaries to how results are curated, is there anything artificial intelligence isn't touching? Are the tried and true principles of SEO bei…
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Join us for a conversation with Rebecca Paul, the CEO of Body Scrubs by Rebeca, as we explore the importance of vending aesthetics. Learn about the purpose of vending, its amazing benefits, and how mastering the art of vending can significantly boost your sales. Whether you're an experienced vendor or just beginning your journey, this episode is fi…
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On this week’s Spectator Out Loud: Peter Parker takes us through the history of guardsmen and homosexuality (1:12); Prof. Wayne Hunt explains what the Conservatives could learn from the 1993 Canadian election (9:10); Nicholas Lezard reflects on the diaries of Franz Kafka, on the eve of his centenary (16:06); Mark Mason provides his notes on Horse G…
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On this week’s Spectator Out Loud: Quentin Letts takes us through his diary for the week (1:12); Owen Matthews details the shadow fleet helping Russia to evade sanctions (7:15); Michael Hann reports on the country music revival (15:05); Laura Gascoigne reviews exhibitions at the Tate Britain and at Studio Voltaire (21:20); and, Michael Simmons prov…
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Peggy Klaus, author of the books BRAG! and The Hard Truth About Soft Skills. Peggy differentiates between "bad bragging" and "good bragging," as she shares how to effectively convey accomplishments and successes. She introduces the concepts of planning o…
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On this week’s Spectator Out Loud: Max Jeffery interviews Afghan resistance leader Ahmad Massoud (1:13); former prisoner David Shipley ponders the power of restorative justice (8:23); Patrick Kidd argues that the Church should do more to encourage volunteers (14:15); Cindy Yu asks if the tiger mother is an endangered species (21:06); and, Hugh Thom…
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge speak to branding as a perpetual activity that involves managing perceptions and experiences at every touchpoint. It is can be impacted by everyone inside and anyone outside the company. Branding starts with managing people, including customers, employees, and vendors…
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On this week’s Spectator Out Loud: Philosopher Slavoj Zizek takes us through his diary including his Britney Spears Theory of Action (1:08); Angus Colwell reports from the front line of the pro-Palestinian student protests (8:09); Svitlana Morenets provides an update on what’s going on in Georgia, where tensions between pro-EU and pro-Russian facti…
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Dennis Devlin and Jeff Jones, authors of Three Wise Monkeys. The guests speak to how understanding customer behavior is crucial for developing effective marketing strategies. This is founded in empathy and actively listening. This relentless pursuit of c…
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On this week’s Spectator Out Loud: Sean Thomas worries that Paris has lost some of its charm (1:21); Kara Kennedy reports on US-style opioids arriving in Britain (8:43); Philip Hensher describes how an affair which ruined one woman would be the making of another (15:32); Damian Thompson reflects on his sobriety and his battle with British chemists …
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about heightened levels of unpredictability for marketers during a presidential election season. The landscape can be navigated, but it's not easy! Sometimes the best thing we can do as brands is to embrace unpredictability and be unpredictable ourselves! If we s…
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On this week’s Spectator Out Loud: reporting from St Helena, Douglas Murray reflects on the inhabitants he has met and the history of the British Overseas Territory (1:12); Lionel Shriver opines on the debate around transgender care (9:08); following a boyhood dream to visit the country to watch cricket, Mark Mason reads his letter from India as he…
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the question of whether entry-level marketers should start their careers on the brand side or agency side. There are pros and cons to each track, but which has the most upside? Agency opportunities likely mean working with a variety of brands and industries, w…
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On this week’s Spectator Out Loud: In light of the help Israel received, Svitlana Morenets issues a challenge to the West to help Ukraine (1:15); Mary Wakefield questions the slow response to the Ministry of Defence being daubed in paint (7:33); Max Jeffery discusses the aims and tactics of the group responsible for the protest, Youth Demand (13:25…
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with author, speaker, change agent, and former mayor of Augusta, Deke Copenhaver. The conversation covers motivating and inspiring teams, leading movements, and creating lasting change. Deke shares his perspective on overcoming esophageal cancer and how it ha…
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This week: Matthew Parris questions what's left to say about the Tories (00:57), Laurie Graham discusses her struggle to see a GP (07:35), Rachel Johnson makes the case against women only clubs (13:38), Laura Gascoigne tells us the truth about Caravaggio's last painting (19:21) and Angus Colwell reads his notes on wild garlic (28:58). Produced by O…
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the advantages and disadvantages of personalization and segmentation. Artificial intelligence and machine learning are making personalization easier, but is that the best move for your business? Does it make sense to fill the sales funnel through segmentation …
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On this week’s Spectator Out Loud: James Heale suggests that the London mayoral race could be closer than we think (1:02); Madeleine Teahan argues that babies with down’s syndrome have a right to be born (6:15); Tanya Gold reports from Jerusalem as Israel’s war enters its seventh month (12:32); and William Moore reveals what he has in common with K…
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the concept of catalytic marketing, which focuses on doing less with less to instill lasting change in target audiences. The conversation delves into the three C's of catalytic marketing: clarity of objectives, connections with the team and audience, and coura…
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This week: Sophie Winkleman tells us why she's fighting to ban smartphones for children (01:01), Svitlana Morenets details how Ukraine plans to revive its birthrate (05:52), Candida Crewe laments the blight that is UHT milk (12:41), and Ysenda Maxtone Graham mourns the loss of the St John's Voices choir (22:43).…
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the ongoing challenge of balancing quality and quantity of content. The conversation explores the impact of generative AI on content creation, audience interaction, and the importance of relying on human experts for high-quality content. It also delves into fa…
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This week: Richard Madeley reads his diary (01:06), Kate Andrews describes how Kate-gate gripped America (06:18), Lloyd Evans warns against meddling with Shakespeare (11:38), Sam McPhail details how Cruyff changed modern football (18:17), and Graeme Thomson reads his interview with Roxy Music's Phil Manzanera (25:23). Produced and presented by Osca…
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the tension between exclusivity and accessibility. Are we better off growing our customer base or simply seeking higher margins from a small niche? Should exclusive brands care about market share? They explore the concept of exclusivity and how it can be achie…
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On this week’s Spectator Out Loud: William Moore questions if the Church of England is about the apologise for Christianity (1:19); Sean Thomas recounts his experience taking ayahuasca in Colombia (8:13); Matt Ridley argues that private landowners make better conservationists (16:40); Lionel Shriver warns against pathological niceness in the debate…
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge opine on finding the right balance between testing and optimization in marketing and advertising. They explore whether there is a point where testing becomes excessive and whether or not perfection is actually attainable. How important is intentionality in testing? Ho…
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