How to Use Experiential Marketing to Achieve Next Level Connection with Your Customers Featuring Pauline Oudin

The Takeover with Tim and Cindy

#Business #Tim and Cindy Dodd #Cindy Dodd #Marketing #Sales #Business Growth #Lead Generation #Customer Acquisition #Sales Strategy #Entrepreneur Success #Revenue Growth #Market Domination #Conversion Optimization #Scaling Strategy #Business Leadership

22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

рік тому 34:35

MP3•Головна епізоду

What if you could create an experience so powerful that it leaves your audience craving more, sparking emotion and forging a deep connection with your brand?
In today’s episode, Pauline Oudin, CEO of Gradient, the creative mastermind behind immersive brand experiences for giants like Cartier, Prada, and Dom Perignon. Pauline shares her expertise on creating “story-living” experiences that go beyond telling people who you are—these experiences make people FEEL who you are.
[00:00] Creating Experiences that Drive Emotion and Connection

[02:21] Experiential Marketing Explained

[06:37] The IMPACT Model: A Framework for Memorable Experiences

[13:40] Making Experiential Marketing Work for Small Businesses

[23:19] Tracking Success and the Role of Data in Experiential Marketing
Connect with Pauline:
Website: https://www.gradientexperience.com/
Instagram: @gradientexperience
LinkedIn: https://www.linkedin.com/in/paulineoudin

Special Resource: Pauline’s whitepaper dives deeper into the IMPACT Model and offers guidance on creating unforgettable, high-ROI experiences for your brand. Check it out here: WHITEPAPER

Download The Free Outbound Sales Playbook:

Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Розділи

1. Creating Experiences that Drive Emotion and Connection (00:00:00)

2. Experiential Marketing Explained (00:02:21)

3. The IMPACT Model: A Framework for Memorable Experiences (00:06:37)

4. Making Experiential Marketing Work for Small Businesses (00:13:40)

5. Tracking Success and the Role of Data in Experiential Marketing (00:23:19)

97 епізодів

The Takeover with Tim and Cindy

How to Use Experiential Marketing to Achieve Next Level Connection with Your Customers Featuring Pauline Oudin

The Takeover with Tim and Cindy

published рік тому

Поширити

MP3•Головна епізоду

[02:21] Experiential Marketing Explained

[06:37] The IMPACT Model: A Framework for Memorable Experiences

[13:40] Making Experiential Marketing Work for Small Businesses

Special Resource: Pauline’s whitepaper dives deeper into the IMPACT Model and offers guidance on creating unforgettable, high-ROI experiences for your brand. Check it out here: WHITEPAPER

Download The Free Outbound Sales Playbook:

Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Розділи

1. Creating Experiences that Drive Emotion and Connection (00:00:00)

2. Experiential Marketing Explained (00:02:21)

3. The IMPACT Model: A Framework for Memorable Experiences (00:06:37)

4. Making Experiential Marketing Work for Small Businesses (00:13:40)

5. Tracking Success and the Role of Data in Experiential Marketing (00:23:19)

97 епізодів

Toate episoadele

The Takeover with Tim and Cindy

1
How to Scale Your Lead Flow Without Paid Ads: What’s working in 2025 22:03

4 дні тому22:03

22:03

Struggling to scale your lead flow? Here’s the repeatable process we use to consistently generate sales appointments. After working with over 1,000 businesses and training thousands of entrepreneurs, we know exactly what it takes to build a lead generation system that actually works. This episode is packed with tactical steps you can apply immediately. You'll learn the step-by-step framework to build a scalable lead generation system using direct outreach, LinkedIn, cold email, and virtual assistants. Whether you’re starting from scratch or looking to optimize an existing outreach process, this episode will show you how to create reliable lead flow and convert more prospects into booked meetings. Keypoints & Chapter Markers Introduction B2B Lead Generation: The Ultimate Lead Generation and Appointment Setting Guide How We Get 100+ Sales Appointments a Month Using $6hr Setters How We Get Over 1,000 leads a month WITHOUT ADS LinkedIn Strategy to get 10x B2B Clients (It's EASY!) Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover…

The Takeover with Tim and Cindy

1
Your Sales Message Isn’t Landing: Use This 100 Year-Old Fix That Still Converts 22:19

11 днів тому22:19

22:19

Ever feel like your message just isn’t landing, no matter how great your offer is? The problem might not be your product... it might be your messaging mismatch. In this episode, we break down Eugene Schwartz’s legendary 5 Levels of Awareness Framework and show you exactly how to align your marketing and sales messages with where your prospects actually are in their buying journey. Whether you're selling via ads, direct outreach, or high-ticket sales calls, mastering this framework will help you convert more leads, close more deals, and crush your growth goals. Key Points + Chapter Markers 00:00 – Why Your Messaging Isn’t Landing (The Big Mistake Most People Make) 02:56 – Meet Eugene Schwartz: The Legend Behind the Framework 05:20 – The 5 Levels of Awareness: Overview 07:16 – Product-Aware and Most-Aware: What They Need to Buy 20:04 – How to A/B Test Awareness Stages for ROI Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover…

The Takeover with Tim and Cindy

1
The AI SDR Explosion – Why It’s Not Working as Expected 25:03

18 днів тому25:03

25:03

Are AI SDRs just another overhyped tech trend that’s failing businesses? Companies poured thousands into AI-powered SDRs, hoping to automate cold outreach, book more meetings, and skyrocket sales. But now, 75% of them are ditching their contracts because the results just aren’t there. In this episode, we break down why these AI-powered sales reps are failing and what strategies actually work in 2025 for successful cold email campaigns and direct outreach. Key Points + Chapter Marker 00:00 – The AI SDR Hype & Why It’s Failing 02:20 – What AI SDRs Were Supposed to Do 03:45 – Major Issue #1 05:09 – Major Issue #2 07:21 – Major Issue #3 09:47 – What’s Actually Working in Cold Email in 2025 15:04 – The Future of AI in Cold Outreach 18:20 – How to Stay Ahead Resource: How to Get Leads with Cold Email Marketing Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover…

The Takeover with Tim and Cindy

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Growth Strategies and Tips from Industry-leading Founders 34:51

25 днів тому34:51

34:51

Are You Using the Right Growth Strategies, or Are You Holding Your Business Back? What if the secret to scaling your business wasn’t just about working harder, but working smarter with proven tactics from top entrepreneurs who have built multi-million dollar companies ? In today’s episode, we bring you the winning strategies from top entrepreneurs, business leaders, and industry experts. In this special guest compilation episode , we’ve gathered the best insights, strategies, and actionable tactics to help you scale your business, build a powerful brand, and dominate your industry . If you’re an entrepreneur, business owner, or executive looking to unlock exponential growth, this episode is packed with battle-tested lessons you won’t want to miss. Keypoints & Chapter Markers: 00:00 - Intro 01:41 - Rob Levin: Delivering Wow Experience Both to Their Talents and Clients 03:45 - Dr. Nicole Garner Scott: Advice to Building Generational Wealth 08:25 - Ford Saeks: Accelerating Growth through Mindset and 3M's (Message, Market, Method) 10:59 - Jim Taugher: From Invisible Firm to Top Place to Work 13:18 - Joe Lazar: How Being Helpful & Making Friends Can Grow Your Business 17:16 - Ken Joslin: How Ken Joslin Used "Authentic Networking" To Do $250M in Deals 18:52 - Jasen Arias: How To Turn Connections into Clients Using Free Value Lead Magnet 24:52 - Brook Maclean: Scaling Business While Staying on a Mission 29:06 - Elena Cardone: A Couple’s Framework to Building a Billion-Dollar Empire 32:59 - Amanda Lucey: How Amanda Built the Southeast's Fastest-Growing Female Agency Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover…

The Takeover with Tim and Cindy

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The Profitability-Driven Approach to Massive Sales Team Growth with Jessica Marx 32:40

4 weeks тому32:40

32:40

Are you scaling your business the right way? Many entrepreneurs focus on top-line revenue but neglect profitability. In this episode, Jessica Marx, founder of Tailored Premier and host of Millions Were Made podcast, shares how to scale your business effectively while keeping profits high and building a motivated sales team. Jessica has led sales teams of over 500 individuals with a $150 million budget and brings a wealth of knowledge on scaling businesses profitably. She shares how businesses can shift from chasing revenue to building a strong foundation for sustainable, profitable growth. If you’re looking to build a sales team that drives real revenue while keeping operations lean, this is the episode for you! 00:00 - The Power of a Profitable Business Model 05:12 - The Biggest Mistake Companies Make When Scaling 09:40 - Building a Scalable & Profitable Sales Team 15:42 - The Role of Sales Culture in Driving Growth 17:53 - Profit vs. Revenue: The Key to Scaling Sustainably 19:05 - How to Identify & Maximize Profitable Clients 24:35 - Selecting the Right Clients for Long-Term Growth 32:07 - Where to Connect with Jessica Marx Instagram: https://www.instagram.com/thejessicamarx/?hl=en Website: https://tailoredpremier.com/ LinkedIn: https://www.linkedin.com/in/jessicamarxbizcoach/ Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover…

The Takeover with Tim and Cindy

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Why Your Sales Deals Keep Falling Through: Top 5 Mistakes to Avoid 28:38

6 weeks тому28:38

28:38

Are you struggling to close deals despite having great leads? It might not be the leads—it could be your sales process. In this episode, we reveal the 5 critical sales mistakes that are secretly sabotaging your team’s success. These are the common pitfalls that most salespeople fall into, preventing them from converting high-quality prospects into paying clients. Fix these and watch your team get more deals through the finish line. Fast. In This Episode, You'll Learn: 00:00 - The Power of Quality Questions 01:24 - Mistake #1 04:12 - Mistake #2 09:52 - Mistake #3 13:08 - Mistake #4 17:02 - Mistake #5 27:35 - Recap of Key Takeaways Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover…

The Takeover with Tim and Cindy

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What Should You Be Paying to Acquire a Client? The Ultimate Guide to CAC 21:14

7 weeks тому21:14

21:14

Do you know your company's Client Acquisition Cost (CAC) ? If not, you’re likely making decisions in your marketing and sales efforts with incomplete data. In this episode, we’re breaking down step-by-step how to calculate CAC , debunking common misconceptions, and explaining why understanding this number is CRITICAL to scaling your business profitably. By the end of this episode, you’ll have a clear step-by-step guide to determine your CAC and make more data-driven decisions to scale your business effectively. Episode Highlights 00:00 – Why the Most Profitable Companies Know Their CAC Inside and Out 01:50 – The Right vs. Wrong Way to Approach Your CAC Calculation 04:12 – How One Business Grew by 35% Year Over Year by Mastering CAC 08:04 – 5 Simple Steps to Calculate Your CAC 11:38 – Why You Need to Segment Your CAC by Lead Source 15:47 – How to Measure CAC Against Lifetime Value (LTV) for Maximum Profitability 19:22 – How to Optimize and Scale Based on Your CAC Data Resources: Episode 71: Marketing For Dummies: The No-Nonsense Guide to Marketing Terms! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover…

The Takeover with Tim and Cindy

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The Sales Hiring Playbook: How to Choose Between BDRs, SDRs, or Lead Gen Agencies 45:16

8 weeks тому45:16

45:16

Do you have the right key players and partners in your corner to supercharge your sales & revenue? Find out whether a Business Development Rep (BDR), Sales Development Rep (SDR), or outsourced lead gen is the best move for your sales growth! In this episode, we break down the key differences between these roles, the pros and cons of each approach, and how to determine the best sales strategy for your company. Whether you're looking to scale outbound prospecting, convert more inbound leads, or streamline your sales process, we’ll help you cut through the confusion and make an informed decision. By the end of this episode, you'll have a clear framework to choose the right strategy and avoid costly mistakes. Key Topics + Chapter Markers: [00:00] Introduction – Why your sales structure matters [00:54] What’s the difference between a BDR, SDR, and outsourced lead generation? [02:50] The role of a Business Development Rep (BDR) – Pros & cons [08:07] How a Sales Development Rep (SDR) improves inbound conversion [14:55] Do you have enough inbound leads to justify hiring an SDR? [18:04] Why outsourcing lead generation can be a game-changer [26:54] Common pitfalls when hiring sales reps & how to avoid them [31:09] What most businesses get wrong about sales hiring [40:25] Which model is best for your business? Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover…

The Takeover with Tim and Cindy

1
700% Growth: How to Scale B2B Sales, Hire Top Talent & Leverage AI with Developers.net 31:10

9 weeks тому31:10

31:10

What does it take to grow a business by 700% in just three years—without outside investment? In this episode, we dive deep into the strategies that transformed a bootstrapped startup into a high-growth company, Developers.net, led by Emilio Baez and Doug Loyo. From founder-led sales to building a full-scale marketing machine, discover the exact steps to dominate B2B sales, hire top-tier talent, and leverage AI for unstoppable business growth. If you want to double or triple your business every year—even without investors—you can’t miss this episode. Key Topics & Chapter Markers: [00:00] The Journey to 700% Growth [06:04] From Software Engineers to Building a Staffing Empire [11:03] Strategic Growth: Conferences, Cold Outreach & Hiring [16:00] The Recruitment Process: Finding Top Talent in Latin America [19:37] The Future of AI, Tech Hiring & Business Growth [28:50] Final Advice for Entrepreneurs on Scaling & Staying Competitive Resources & Connect with Our Guests: Developers.net – Get the best nearshore software talent for your company → www.developers.net Email Doug – Douglas@developers.net Email Emilio – Emilio@developers.net Book Recommendation: Traction by Gino Wickman – Traction-Get-Grip-Your-Business Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover…

The Takeover with Tim and Cindy

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3 Game-Changing B2B Sales Strategies (To Close The Deal) 26:45

10 weeks тому26:45

26:45

Ever had a great sales call, sent the proposal, and got ghosted? Learn how to guide them step-by-step to a signed deal with these actionable B2B sales strategies! If you're looking to master the art of B2B selling, this episode is for you. We share the top strategies we’ve implemented in our business to secure mid-market and enterprise clients with consistency. These techniques have been fine-tuned through working with over 1,000 B2B clients and are designed to help you build trust, maintain momentum, and close deals more effectively. Whether you're just getting started in B2B sales, or you’re already selling to mid-market and enterprise companies and just want to level up your sales skill set, this episode will help you achieve greater success in your B2B sales. Key Topics + Chapter Markers: [0:00] Introduction [1:05] Momentum is Key [10:00] Team-to-Team Selling [17:10] Asking the Right Questions Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover…

The Takeover with Tim and Cindy

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How Prioritizing Health & Intentional Living Drove Kerrie Lee Brown to SUCCESS 38:11

11 weeks тому38:11

38:11

Are You Sacrificing Your Health for Success? In this episode we dissect how Kerrie Lee Brown Overcame a Life-Changing Crisis to Achieve Balance, Boost Energy, and Dominate in Business! Kerrie Lee Brown, CEO and founder of Red Lily Media and VP of Media & Editor-in-Chief at Success Magazine, discusses the art of achieving balance while excelling in business and life. After facing a life-changing health crisis—a heart attack at age 39—Kerrie transformed her approach to work, wellness, and leadership. Her journey is a testament to how intentional living and prioritizing self-care can fuel both personal and professional success. What You'll Learn in This Episode: [00:00] Introduction: The Pursuit of Balance While Scaling Success [02:17] Transforming Success Magazine for a New Era [15:12] Kerrie’s Entrepreneurial Journey with Red Lillie Media [18:38] Turning a Health Crisis into a Life Mission [23:16] Practical Steps to Create a Balanced Life [28:14] Intentional Living: The Key to Energy and Success [34:17] Proactive Strategies for Reducing Stress Connect with Kerrie and Resources: Kerrie Lee Brown’s Book: “ My Heart Myself: A Heartfelt Guide for Women Who Do Too Much ” Storytelling Platform: Red Lily Life Success Magazine: Success.com Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover…

The Takeover with Tim and Cindy

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How to Use A.I. to Find, Qualify, and Close More B2B Leads 16:24

12 weeks тому16:24

16:24

Are you currently using A.I. in your lead-generation process? If not, lock into this episode! We’re breaking down how to leverage AI to find, qualify, and close more deals in the competitive B2B space. We explore how AI can amplify your copywriting, streamline lead qualification, and revolutionize your sales process faster and more efficiently than ever before. Whether you’re an entrepreneur, sales leader, or marketer, this episode is packed with tips to help you stand out, even in the noisiest markets. Lock in to learn how to add more qualified leads and close them using these simple yet effective techniques. Key Points + Chapter Markers [00:00] Why AI is a Game-Changer for B2B Sales [03:10] Adding Personalization at Scale [06:22] Using AI to Qualify Leads [10:12] AI-Enhanced Sales Calls and Strategies [13:54] AI for Personalized Follow-Ups Listen to these episodes on B2B Lead Generation: B2B Lead Generation: The Ultimate Lead Generation and Appointment Setting Guide LinkedIn Strategy to get 10x B2B Clients (It's EASY!) The Marketing Strategy Our 8 & 9 Figure Clients Use to Scale Clients Fast Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover…

The Takeover with Tim and Cindy

1
Zero to Global: How Amanda Lucey Built the Southeast's Fastest-Growing Female Agency 34:11

13 weeks тому34:11

34:11

" If you’re not growing, you’re dying. Business is organic, and evolution is the only way forward. " -Amanda Lucey In this episode, learn how Amanda has landed big-name clients like Coca-Cola, Ferrari, and Intercontinental Hotels by fostering a culture of innovation, curiosity, and strategic adaptability. Amanda Lucey is the owner of Atlanta’s oldest privately held marketing agency and one of the fastest-growing female agency leaders in the Southeast. She unpacks her unique approach to scaling businesses, retaining high-value clients, and using challenges as opportunities for growth. Whether you're an entrepreneur, leader, or marketing professional, this episode is packed with actionable takeaways on thriving in dynamic times. Key Points + Chapter Markers: 00:00 – Introduction (The Only Constant is Change) 04:03 – Building a Purpose-Driven Agency 08:16 – Aligning Leadership with Vision 12:29 – Client Acquisition and Retention Mastery 17:21 – Innovation as a Retention Strategy 24:02 – Lessons in Leadership and Crisis Management 30:53 – Introducing ‘Upheaval’ Connect with Amanda: Book “Upheaval” - Amazon Website - https://amandalucey.com/ LinkedIn - https://www.linkedin.com/in/amandalucey/ Instagram - https://www.instagram.com/amanda.r.lucey/ Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover…

The Takeover with Tim and Cindy

1
2025 Marketing Trends You Can’t Afford to Ignore 23:23

14 weeks тому23:23

23:23

What does 2025 have in store for the marketing industry? What marketing trends are transforming how we do business, and more importantly, how your customers engage with your business? In this episode, we break down the top 5 marketing trends for 2025 that will redefine how brands connect with their audience and drive results.This episode is your roadmap to staying competitive and thriving in the year ahead. Whether you’re a marketer, business owner, or entrepreneur, these strategies will position you for success in an increasingly noisy digital landscape. Plus, learn actionable tips to adopt these trends today! Key Highlights: [00:00] The Rise of AI Across Every Business Function [05:00] Personalization at Scale [09:00] Elevating Customer Lifetime Value (CLV) [14:00] Cutting Through the Noise [18:00] Becoming a First Adopter Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover…

The Takeover with Tim and Cindy

1
6 Best Lead Generation Tactics for Software/SaaS Companies 20:51

15 weeks тому20:51