Кращі подкасти про Conversion Optimization (2025)

1
How Your Business Type Should Change Your Homepage Design Strategy [Ep 092] 26:01

2d ago26:01

26:01

How can your homepage better attract the right clients for your business? Let's explore how different business types require customized homepage strategies to resonate with their ideal audience and drive results. YOU WILL LEARN: Why your business type and client psychology hugely influence homepage design. Specific strategies for service-based busi…

1
Creating Your UX Playbook 6:04

15d ago6:04

6:04

By now, you’ve probably seen how powerful it can be to stop doing all the UX work yourself. Acting as a consultant and guide lets you touch far more projects. But that shift only works if your colleagues have the knowledge and resources they need. That’s where a UX playbook comes in. Think of it as your team’s reference manual. A central hub that g…

1
What High-Converting Websites Don't Do [Ep 091] 23:27

9d ago23:27

23:27

Find out why some websites sometimes fail to convert visitors into clients and what you can do to fix it. Learn what truly high-converting websites avoid and how you can make simple adjustments for better results. YOU WILL LEARN: Why flashy animations can hurt conversions and what to use instead. The importance of making information easy to find wi…

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Help Google Find Your Website (Website Audit) [Ep 090] 16:19

16d ago16:19

16:19

In this website audit we'll focus on improving SEO to attract more leads and better communicate with search engines. You’ll hear easy-to-follow tips for optimizing your website, even if you’re not a tech expert! YOU WILL LEARN: Why an H1 tag is essential for every page and how to use it effectively. How to structure headlines and body text to guide…

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Stop Firefighting: A Smarter Way to Prioritize UX Work 7:07

22d ago7:07

7:07

One of the most important policies you can ever set for your UX team is how you prioritize work. Without it, you risk becoming a firefighter running from one blaze to another, driven by who shouts loudest or whose deadline is closest. That’s no way to deliver meaningful user experience. Most of us are outnumbered. There will always be more requests…

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How to Recognize When Your Website Has Hidden Potential (Law Firm Case Study) [Ep 089] 19:29

23d ago19:29

19:29

Let's explore how to create a website that truly reflects who you are and aligns with your business goals. Using a real-life law firm website transformation as an example, I break down actionable steps to ensure your site feels authentic, cohesive, and approachable—just like you. YOU WILL LEARN: How to identify when your website no longer reflects …

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Why Your UX Needs a Trust Audit 58:51

24d ago58:51

58:51

In this episode, we look at why trust is key to good UX, especially with scams, deepfakes, and AI blurring the line between helpful and deceptive. We also ask if emotion-reading apps are helpful or just unsettling, and explore the tricky process of turning services into products. Plus, we discuss a framework from Nielsen Norman Group, tackle a list…

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Website Design is Like Interior Design (But For Your Business Soul) [Ep 088] 21:17

1M ago21:17

21:17

Most business owners don’t realize how much their website reflects who they are. Just like an inviting home tells a story about the people who live there, your website should feel like a true extension of your business personality. In this episode, we explore how website design, like interior design, brings your business "soul" to life and why crea…

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AI Tools Transforming My Website Design Business This Summer [Ep 087] 19:53

1M ago19:53

19:53

I’m sharing some of my favorite tools that have streamlined my small business workflow and helped me reclaim time for other parts of my life—without cutting corners. From AI assistants to browsers that organize your tabs, these are practical tools you can jump into right away. YOU WILL LEARN: How AI tools like Claude and ChatGPT can help with conte…

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Is Your Website Confusing? A Simple Test to Find Out [Ep 086] 14:16

1M ago14:16

14:16

Confused visitors on your website could mean fewer leads and missed opportunities. In this episode, we talk about why some websites confuse visitors and how you can fix it with simple strategies to make sure potential clients know exactly what you do, who you help, and how to take the next step. YOU WILL LEARN: Why complex navigation can make visit…

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"Mediating" Your Website's User Experience for Better Conversions (Website Audit) [Ep 085] 22:07

2M ago22:07

22:07

In this website audit episode, I chat with Joie and Mark from Comeiro Mediation. We walk through their current site together, uncovering simple navigation fixes and call-to-action strategies that will guide more visitors to their contact page. You'll hear real-time feedback on everything from hero section messaging to strategic button placement tha…

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Scaling UX in a Decentralized World: Inside Oxford 56:15

2M ago56:15

56:15

In this episode, we chat with Sarah Zama from the University of Oxford about how she's helping to influence UX across one of the most complex and decentralized organizations in the world. We explore how she built a UX center of excellence almost from scratch, how the team is transforming culture through coaching and community, and what it takes to …

1
Website Lessons from a Romance Author That Work for Any Small Business [Ep 084] 21:10

2M ago21:10

21:10

Learn how I helped transform romance author Jamie P. Bradley's website from a placeholder that lacked personality to a site she's proud to share. If your website feels like it doesn't truly represent your brand or connect with your audience, this episode is for you. YOU WILL LEARN: Why the homepage hero section is the most important part of your we…

1
The 5-Minute Summer Website Challenge That Sets You Up for Fall Success [Ep 083] 13:25

2M ago13:25

13:25

In this episode, we cover a quick five-day website challenge that takes just five minutes a day to sharpen up your website, helping you prepare for a successful fall season. These small tweaks can make a big difference in your website’s performance. YOU WILL LEARN: How to refresh your homepage with the “three-second test” for clarity and engagement…

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Make Your Website's About Page Personal Without Oversharing [Ep 082] 15:25

2M ago15:25

15:25

We discuss a common issue many business owners face: how to write an effective About page without oversharing. We'll explore how to create an engaging and professional About page that builds connection and trust with potential clients. YOU WILL LEARN: Why the About page is one of the most visited pages on your website. How to balance being personab…

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Website Errors Most Business Owners Never Discover Until It's Too Late [Ep 081] 16:23

3M ago16:23

16:23

Many websites face technical glitches that drive potential clients away. Learn about common tech issues that could be costing you clients and how to fix them. YOU WILL LEARN: The impact of broken contact forms and booking systems on client acquisition. Tips for ensuring time zone accuracy in scheduling systems. Strategies for identifying and fixing…

1
Scaling UX Impact with Limited Resources 5:47

3M ago5:47

5:47

Welcome back. In my previous emails, we explored how to plan and present your UX strategy and gain support from the people who matter. We talked about getting buy-in and navigating the occasional tricky political waters. It was all about setting the stage, wouldn't you say? But I'm also keenly aware that we didn't dive deep into what that strategy …

1
I Know My Website Needs An Overhaul —Your Step-By-Step Action Plan [Ep 080] 20:56

3M ago20:56

20:56

Let's discuss the "overwhelming" task of redesigning a website, especially for busy business owners. I'll provide a step-by-step guide to make the process more manageable, from recognizing the signs that a website needs an update to planning the timeline and content collection. YOU WILL LEARN: Signs that your website may need an overhaul, like outd…

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The Future Of UX With Jared Spool 55:28

3M ago55:28

55:28

Joining me, Paul, are Marcus Lillington and Jared Spool, and together we explore how UX needs to reposition itself, what AI really means for designers, and how to navigate the current UX job landscape without losing hope. We also touch on some interesting new tools from Figma and an exciting AI-assisted prototyping app that could change how we work…

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Which Website Builder Wins For Small Business — Wix or WordPress? [Ep 079] 25:15

3M ago25:15

25:15

In this episode, we continue our website platform comparison series by diving into the Wix platform with Alethea from Inspired Website Design. Alethea shares her journey from WordPress to Wix, what makes Wix unique, and clears up some common misconceptions. If you're deciding between Wix, WordPress, or Squarespace, this conversation will give you v…

1
WordPress or Squarespace — Which Website Platform Works Best for Your Small Business [Ep 078] 36:35

3M ago36:35

36:35

In this episode, I'm chatting with Chantelle Davis-Gray, a Squarespace expert, about the ongoing debate between Squarespace and WordPress. We're diving deep into which platform might be the right fit for your business and breaking down the real differences that actually matter for your website's success. YOU WILL LEARN: The types of businesses best…

1
10 Website FAQs That Help Small Businesses Convert More Clients [Ep 077] 24:02

4M ago24:02

24:02

Let's tackle the most frequently asked questions I get when it comes to website design. I'll share practical steps to help small business owners optimize their online presence and guide you through key website decisions that often cause confusion. YOU WILL LEARN: If you should list your prices on your website and why transparency matters. How often…

1
Creating Personality-Driven Design Experiences 49:50

4M ago49:50

49:50

Creating Personality-Driven Design Experiences In this week’s episode of the Boagworld Show, we’re joined by none other than Andy “The Pioneer” Clarke. We dig deep into the role of aesthetics in UX, explore how AI can conduct user interviews, and debate how to approach pricing conversations with clients. Alongside our usual banter, you’ll find insi…

1
Your Website is a Content Goldmine You're Not Using [Ep 076] 23:12

4M ago23:12

23:12

Let's explore how to turn your website into a resource for generating content that can be repurposed for social media, email sequences, and more. Learn how to make your website work harder for you without having to create new content from scratch. YOU WILL LEARN: How to transform your homepage hero section into social media bios and posts. Ways to …

1
Create a Website Experience Clients Love [Ep 075] 18:59

4M ago18:59

18:59

In this episode, we explore the steps to create a seamless client journey on your website, from the first visit all the way to onboarding. The goal is to eliminate friction points that could lead potential clients away, turning your website into a 24/7 team member that guides them smoothly through the process. YOU WILL LEARN: How to make a strong f…

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5 Website Gaps That Are Silently Killing Your Sales [Ep 074] 18:04

4M ago18:04

18:04

In this episode, we explore why website visitors disappear without taking action and how you can fix this. Learn how to turn website visits into real sales by addressing key gaps. YOU WILL LEARN: Why a high number of visitors doesn’t matter if they aren't buying or contacting you. How traditional contact forms can push potential clients away. The i…

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How To Structure Your Website When You Offer Multiple Services (Website Audit) [Ep 073] 27:23

4M ago27:23

27:23

✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-session In this website audit with Jill Stoddard, a speaker, author, podcaster, psychologist, and coach we focus on optimizing her personal brand's website to streamline the user experience, ensuring visitors easily understand how she can help them through her v…

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6 Website Things You Need to Own For Your Business [Ep 072] 15:57

5M ago15:57

15:57

Let's explore the importance of owning your digital assets as a small business owner. It's easy to overlook these elements, but they form the backbone of your online presence. We discuss the six essential "things" you should have control over to protect your business and ensure smooth operations. YOU WILL LEARN: Why owning your domain name is essen…

1
Stop Wasting Time on These 7 Website "Must-Haves" That Nobody Actually Uses [Ep 071] 19:10

5M ago19:10

19:10

Learn why some popular elements might not be helping your business and offers simpler, more effective alternatives. YOU WILL LEARN: Why sliders and carousels can be distracting and what to use instead. How complex navigation menus can overwhelm visitors and simpler solutions. The impact of using stock photos or too many blog categories. Why long co…

1
The Job Title Train Wreck 48:08

5M ago48:08

48:08

This week, we catch up on Paul’s latest adventures—from a memorable dinner with Todd “the accessibility guru” where we talked WCAG 3, to a deep dive into the shifting landscape of design job titles. We’ll share an app that brings real form fields into your Figma prototypes, unpack why “product designer” is suddenly on everyone’s profile, and wrap u…

1
Website Navigation Words That Make Sense And Make Money (Website Audit) [Ep 070] 26:35

5M ago26:35

26:35

✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-session In this website audit we discuss strategies for making websites more effective in attracting clients and serving their needs. YOU WILL LEARN: How to simplify website navigation for easy user access. Techniques for creating a clear and compelling landing …

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Simple Website Tips: Internal Links That Convert Visitors to Clients [Ep 069] 19:44

5M ago19:44

19:44

Let's chat about the power of internal links and how they can keep visitors on your website longer, help improve your Google rankings, and naturally guide visitors to take action. Learn how to use internal links as strategic pathways to enhance user experience and drive results. YOU WILL LEARN: What internal links are and how they act as helpful si…

1
Beyond Usability: Why Emotion and Delight Matter in UX 45:39

5M ago45:39

45:39

This week’s episode takes a deeper look at how we define good user experience—and argues it’s time we move beyond the narrow focus of usability. We explore how friction can sometimes enhance an experience, and why emotional design is essential if we want to create interfaces that stick in users’ minds. We also review a new batch of AI-powered desig…

1
Make Your Small Business Website Convert Better with White Space [Ep 068] 17:05

5M ago17:05

17:05

White space is often overlooked in website design, but it's so important for making your site user-friendly and inviting. In this episode, we discuss how strategic use of white space can help visitors navigate your site more easily and encourage them to take action. YOU WILL LEARN: Why white space improves readability and comprehension. How to use …

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Why Your Website Should Lead Your Marketing Plan [Ep 067] 13:58

5M ago13:58

13:58

Let's chat about the importance of your website as the heart of your marketing strategy. Learn why having a strong website is more important than just focusing on social media marketing. And how to turn your website into a powerful tool that works for you day and night. YOU WILL LEARN: Why your website should be the center of your marketing efforts…

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Three Website Changes That Make Customers Say Yes (Website Audit) [Ep 066] 40:44

6M ago40:44

40:44

✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-session Let's chat with Allison of Cove Fine Jewelry to discuss optimizing her website to better capture traffic and conversions. We'll explore strategies to make the site more user-friendly and enhance online visibility. YOU WILL LEARN: How to refine website la…

1
Redefine Your Role 49:22

6M ago49:22

49:22

On this week's Boagworld Show, we're exploring how UX design leaders can take control of their roles within organizations, why UX agencies might feel doomed (but probably aren't), and how AI is reshaping the way we code and collaborate. We'll dig into practical strategies for UX leaders, share insights on the changing landscape for UX agencies, and…

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Why Saving Money on Website Design Could Cost You More [Ep 065] 17:18

6M ago17:18

17:18

This episode talks about the true value of strategic website design for small business owners. It highlights why a good-looking site isn't enough and how a well-thought-out strategy is key to turning visitors into customers. YOU WILL LEARN: Why cutting corners on website design can cost you more in the long run. The difference between a basic websi…

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(Podcasthon ❤️) Website Tips for Nonprofits with Connor's Kindness Project [Ep 064] 24:14

6M ago24:14

24:14

✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-session On this special episode, we joined the third annual podcast-a-thon and highlighted an inspiring organization, Connor's Kindness Project. Sharon from the project shared her journey of spreading kindness through innovative initiatives and how you can get i…

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The Art of Stealth Research 40:08

6M ago40:08

40:08

On this week's Boagworld Show, we delve into the powerful concept of invisible user research - tackling how to conduct essential UX work even when stakeholders resist investing in formal research. We explore the often-overlooked impact of UX debt, crown a new champion among user-testing apps, and surprisingly, find ourselves nodding along with McKi…

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