E27: The Do’s and Don'ts of Naming Your Business And Vision with Emily Grubman

THE CAMPFIRE CIRCLE | thought leadership, brand storytelling, personal brand, Linkedin marketing, visibility

Вміст надано Tania Bhattacharyya | Thought Leadership Strategist & Linkedin Marketing Expert, Tania Bhattacharyya | Thought Leadership Strategist, and Linkedin Marketing Expert. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Tania Bhattacharyya | Thought Leadership Strategist & Linkedin Marketing Expert, Tania Bhattacharyya | Thought Leadership Strategist, and Linkedin Marketing Expert або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

1+ y ago 41:26

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Emily Grubman approaches naming with the big-picture thinking of a brand strategist, the linguistic lust of a writer, and the sober practicality of a trademark lawyer (although she’s the first to tell you she’s definitely not a lawyer).
She partners with early-stage startups and “solopreneurs” to name and launch their vision. But it’s not just about naming your business. As you get more visible as a thought leader and go-to voice, you may be naming new offers in your offer suite, fundraising campaigns, podcasts, books, and more.
So, join us by the Campfire Circle today as Emily does a deep dive into naming strategy, providing practical advice on what to focus on and what to avoid.
“The thing you’re naming is new, but thinking as far ahead as possible helps you understand how you want it to grow and expand. You want to give it that longevity to flex as needed to encompass all the things you want to achieve with it.” - Emily Grubman

We discussed:

[02:00] How Emily became the naming guide she is today

[04:47] The art and the science of naming

[07:30] Getting into a naming mindset and what you should focus on

[12:25] Naming as a pre-launch startup or independent consultant

[26:54] Emily’s process for naming her own consultancy, Title Case

[30:10] The “do no harm” aspect of naming

[36:55] Emily’s big, dreamy vision
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:

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Connect with Emily Grubman

Consultancy: titlecasenaming.com
Personal Website: emilygrubman.com
LinkedIn: Emily Grubman

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

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#Entrepreneur #Business #Marketing #Storytelling #Personal Branding #Leadership #Visibility #Thought Leadership #Imposter Syndrome #Linkedin Marketing Expert #Non-Profit