S7 Ep. 130 HOW TO SET YOUR BUSINESS UP FOR DIGITAL SUCCESS IN 2024 WITH DIGITAL ROCKSTAR JACK EDGE, FOUNDER OF CUTTIN EDGE DIGITAL

Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC

Jack Edge is a digital rock star and founder of Cuttin Edge Digital. Jack shares his journey in the hospitality industry, starting from his bartending job at a student nightclub to his role as a sales and marketing manager for a group of bars and clubs. He emphasises the importance of understanding the guest and utilising digital tools to drive sales and marketing efforts. Jack also discusses his recent venture into entrepreneurship, offering his expertise as a digital marketing consultant to help businesses optimise their digital presence and drive growth.

Throughout the episode, Jack highlights the significance of building strong relationships and networks within the industry. He emphasises the value of being helpful and impactful in his work, positioning himself as an extension of his clients' marketing teams rather than an agency. Jack also emphasises the importance of starting with the basics and utilising digital platforms like TikTok to enhance visibility and engagement. Overall, the episode provides valuable insights into the world of digital marketing in the hospitality industry and the journey of an entrepreneur in this field.

About Jack

Jack Edge is a seasoned marketing strategist and entrepreneur known for his innovative approach to hospitality marketing. With over a decade of experience, Jack has built a reputation for driving growth and brand visibility in the industry.

Starting his career at Avici White Nightclub & Cocktail Bar, Jack quickly advanced to roles at Novus and Tokyo Industries, where he honed his skills in sales and marketing. His journey with Mission Mars, a leading multi-concept operator, saw him spearheading successful marketing campaigns for venues like Albert Schloss and Rudy's Pizza.

Driven by a passion for innovation, Jack recently founded Cuttin EDGE Digital, aiming to revolutionise digital marketing for hospitality brands. With a focus on creativity and strategic thinking, Jack continues to make waves in the industry, pushing boundaries and delivering results.

Instagram: https://www.instagram.com/cuttinedgedigi/

LinkedIn: https://www.linkedin.com/in/jackalexanderedge/?originalSubdomain=uk

Website: https://cuttinedge.digital/

This podcast is sponsored by Vita Mojo.

About Vita Mojo:

The future of your restaurant, built together.

Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks - in one fast, reliable and easy-to-use system.

Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonic

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

NFS Hospitality:

NFS combine innovative hospitality and booking system technology with first-class customer service to deliver outstanding long-term value.

Find out more at https://www.nfs-hospitality.com/

About Mark Mcc:

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[e-mail]

07881314385