Navigating The European & Global Fitness Industry With Herman Rutgers

Fitness + Technology

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Herman Rutgers to the show. As an expert in setting up and expanding international brands in durable consumer goods with a specialization in sports, health & fitness, Herman is the International Ambassador for EuropeActive, the leading non-profit organization representing the European fitness and physical activity sector, and Board Member to Basic-Fit, the largest fitness chain in Europe. Today, Herman joins Bryan to talk about an array of topics including industry acquisitions, different operational styles, globalism, and EuropeActive’s European Health & Fitness Forum.

One Powerful Quote:

32:04: “The 4 P’s of marketing are place, product, promotion, and price. I would add two other P’s, people and profit.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:29: Bryan opens the show by highlighting Herman’s background and EuropeActive’s Deloitte Research Report.

11:11: Bryan asks Herman how he juxtaposes US to European operators.

16:32: Bryan inquires with Herman about geopolitical events impacting the industry.

26:13: Herman shares his thoughts on technology and its impact on the industry.

31:58: Bryan wraps up the show with Herman imparting his pearls of wisdom to the listeners.

Bullet List of Resources:

https://www.europeactive.eu/

Guest Contact Information:

https://www.linkedin.com/in/herman-rutgers-9a984ab/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163