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The First Serve is your HOME OF TENNIS. Featuring an all year round dedicated weekly two hour 'live' tennis program, the only one of its kind on commercial radio in Australia that is also podcast right here, supported by themed podcasts, a strong online/social media presence and print content via our website - Check out our home at www.thefirstserve.com.au. Heading up The First Serve coverage is leading tennis commentator Brett Phillips. Brett is host of our dedicated two-hour weekly radio s ...
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The pathway to fulfilment is to be of service to others. Through the process of discovering how you can be of service to others, you can gain clarity on your skills, passions and purpose. We can all be of service to humanity in our unique way with our skills and talents. We have to take the time to search from within, to unleash our potential and also identify areas for personal growth, so we can serve to the best of our abilities. We will have guests on the show who are utilising their skil ...
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Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy. This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-bas ...
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show series
 
Send us a text In this episode, host Sylvia Garibaldi dives deep into crafting effective holiday marketing strategies tailored for professionals. Discover how to enhance your digital presence, engage clients through compelling content, and maximize your marketing impact during the holiday season. Sylvia shares practical tips on SEO optimization, so…
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Brett Phillips is back for the final show of 2024 wrapping up the BJK/Davis Cup for 2024. Tennis Victoria CEO Kim Kachel joined the show as did Aussie pro Luke Saville ahead of his last summer. International Tennis Hall of Fame CEO Dan Faber told us about 'Be Legendary' and Lachlan Puyol brought us the latest college news. Learn more about your ad …
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Send us a text In this episode, host Sylvia Garibaldi explores the untapped potential of December marketing for legal, mediation, and divorce professionals. As many competitors slow down during the holiday season, Sylvia emphasizes the unique opportunities to capture year-end needs and build stronger client relationships. From finalizing contracts …
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Brett Phillps is back with another big show wrapping up the ATP Finals and BJK Cup Finals, our coaching panel in studio featured John Paci (POWA Tennis) alongside Sam Dineen (Grade 1 Player/Coach) and Tom Neylon (State Grade Player/Coach). Blake Ellis joined the show after winning his first pro singles title - the ITF M25 Brisbane, Todd Ley told us…
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Send us a text In this episode of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi emphasizes the transformative power of empathy in professional practices, particularly for lawyers, mediators, and divorce professionals. Sylvia discusses how empathy is not merely a soft skill but a vital tool that fosters trust and enhances clie…
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Brett Phillips is back with another big show wrapping up the WTA Finals in Riyadh with Peter Odgers, Kevin Skinner, Alicia Malik and Jill Craybas on the ground. Legendary commentator Robbie Koenig joins the show to talk ATP Finals, we wrap up the other winners on tour. The Mailbag returns, Lachlan Puyol is back with our college segment and all the …
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Send us a text In this episode, Sylvia Garibaldi discusses the potential pitfalls of relying solely on passive marketing and word-of-mouth referrals in today's competitive, digital age. Sylvia addresses how the lack of an online presence can harm your growth, limit visibility, and ultimately result in missed client opportunities. If you’ve been cou…
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Brett Phillips is back with another big show recapping the ATP Masters 1000 Paris and chats to 16 year old rising Aussie star Emerson Jones, Tennis Australia Director of Pathways and Tennis Services Lawrence Robertson in the studio, leading tennis commentator Peter Odgers at the WTA Finals and WTA 250 Tournament Director Peter Johnston. Learn more …
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Send us a text In this episode of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi explores the intricacies of marketing to high net worth clients. She discusses why traditional marketing techniques often fall short with affluent individuals and offers actionable strategies to refine brand positioning and value propositions. By …
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Brett Phillips is back with another big show, announcing plans for the show in 2025. A Full Tour Wrap, Latest News including 2025 Hall of Fame Inductees, the Mailbag is back and much more. Learn more about your ad choices. Visit megaphone.fm/adchoicesSEN
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Send us a text In this episode, Sylvia Garibaldi tackles one of the biggest challenges professionals face—growing a practice in a saturated market. She dives into three crucial mistakes to avoid and provides actionable strategies for attracting clients, streamlining efforts, and standing out. From moving beyond referrals to overcoming the fear of m…
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Brett Phillips is back with another big show telling you about the inaugural AO Finals Luncheon that you can come along to - www.thefirstserve.com.au/events. A full tour wrap, including the Kings Slam and UTS, United Cup draw and more success for Aussie Junior No 1 Emerson Jones. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Send us a text In this episode of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi dives into the myth of multitasking and its damaging effects on productivity, especially for legal, mediation, and divorce professionals. Sylvia shares research revealing that multitasking can reduce productivity by 40% and increase errors by 50%.…
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Brett Phillips is back with another big show kicking off with the Rafa Nadal farewell. Special guests on the show include ATP Challenger commentator Mike Cation on the back of Bernard Tomic's 39 minute final in California and Aussie juniors Ava-Monet Sycamore and Jeff Strydom after winning their first ITF Junior Singles titles and much more. Learn …
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Send us a text In this episode of Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi dives into the most common myths surrounding digital marketing. She explains how these misconceptions can limit your practice's growth and revenue potential. From thinking that a website alone is enough, to believing digital marketing is too expensive for …
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Brett Phillips is back with another big show with: Sean A'Hearn (thefirstserve.com.au) re Jannik Sinner 16 year old Victorian Ava Beck after winning the ITF J200 in Miki, Japan. Ajla Tomljanovic after winning the WTA 125 Hong Kong Chris Williams introducing EPC Sports (Every Point Counts) - epcsports.au 17 time Grand Slam Champion Mark Woodforde re…
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Send us a text In this episode of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi dives into six critical mistakes legal and financial professionals make on social media and offers practical solutions to avoid them. Sylvia explains how social media can be a powerful tool for growing your practice—if used correctly. From inconsi…
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Welcome to Episode 6 of Tennis in QLD, part of The First Serve Podcast Library, hosted by Adon Kronk, going inside the Queensland Tennis Community. In this episode, Adon chats to Steve Merker - Head Coach-Manager of Pioneer Tennis in Mackay and Jack Mellish from Tennis QLD is along with a results wrap up. Learn more about your ad choices. Visit meg…
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Brett Phillips is joined by award winning tennis journalist Courtney Walsh as co host discussing the Jannik Sinner WADA appeal also joined by Simon Cambers from tennismajors.com. We go inside the Asian Swing with Peter Johnston at the WTA 125 Hong Kong off the back of the ATP 250 Hangzhou Open and also cross to reporter Candy Reid at the China Open…
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Send us a text In Episode 43 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi discusses the challenges professionals face when it comes to marketing themselves and their services. Fear of self-promotion, imposter syndrome, and concerns about professionalism often hold back legal and financial professionals from reaching their full…
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Send us a text In Episode 42 of the Serve First, Sell Later Marketing Podcast, Sylvia shares game-changing strategies that can help legal and financial professionals become power players in their industry. She emphasizes the importance of continuous learning, showcasing expertise, and strategic networking to stand out in a competitive field. This e…
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Brett Phillips is back with another big show wrapping up the Davis Cup Group Stage with commentators Peter Odgers, Barry Cowan and Dom Inglot on the ground in Valencia. Olivia Gadecki joins the show after the best week of her tennis life breaking into the top 100, Talia Gibson from Perth after winning the ITF W75, Omar Jasika after winning the M25 …
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Send us a text In this episode of Serve First, Sell Later, Sylvia Garibaldi discusses how to elevate your sales consultation process to build trust, win clients, and avoid leaving money on the table. You'll learn how to structure a consultation, build rapport, showcase your expertise without giving away free advice, and why a strong follow-up proce…
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Brett Phillips is back with another big show wrapping up US Open 2024 joined by Christian Montegan from www.thefirstserve.com.au in the studio. Special Guests included Aussie top 10 player Aleksandar Vukic, President of Tennis Coaches Australia Wes Horskins and leading tennis commentator Peter Odgers at the Davis Cup in Valencia. Learn more about y…
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Send us a text In this special 40th episode of Serve First, Sell Later, Sylvia Garibaldi shares the lesser-known truths about growing a professional practice. If you're a legal or financial professional struggling to stand out, this episode will give you the insights you need to stop playing the social media game and start building a practice that …
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Brett Phillips is back with another big show mid way through the US Open. Special guest in the studio was Jedd Zetzer - Talent Manager at W Sports and Media looking after Maya Joint, Kimberly Birrell, Aleksandar Vukic and more. Tennis Reporters Courtney Walsh and Dave Worsley joined the show from on the ground in New York. Also we wrapped the Tenni…
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Send us a text In this episode, Sylvia discusses the importance of repurposing content to maximize reach and efficiency for busy professionals. She explains that repurposing involves transforming existing content into various formats to engage different audience segments across multiple platforms. The key benefits of repurposing include increased v…
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Brett Phillips is back with another big show, a special 3 hour edition ahead of Day 1 of the US Open with Tennis Journalists Candy Reid and Courtney Walsh on the ground in New York setting the scene. Feature chats with Aussie qualifiers Li Tu and Destanee Aiava, plus catch ups with the other Aussies, Director of "Love 2020" Jacqueline Joseph also j…
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Send us a text In this episode, Jacinta Gallant, a renowned collaborative lawyer, mediator, and conflict resolution trainer shares her journey from traditional courtroom advocacy to a more fulfilling career focused on out-of-court resolutions, emphasizing the importance of understanding clients' needs. You will learn actionable strategies to enhanc…
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Brett Phillips is back with another big show in a big week at 1000 level in Cincinnati. Award winning tennis journalist Courtney Walsh came in the studio, ahead of the US Open. Tennis Victoria State Grade round 14 wrap with special guest Scarlett Dattoli from MCC Glen Iris Valley and Rohan Fisher, Manager of International Tours and Camps at Tennis …
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Send us a text In this episode, Sylvia Garibaldi dives into the game-changing strategy of offering free resources as a way to attract and build relationships with potential clients. Sylvia explains how providing value upfront through resources like free downloadable guides and webinars can establish trust and differentiate your practice in a compet…
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Brett Phillps is back with another big show on the back of Alexei Popyrin making his first Masters 1000 final. Special guests included Olympic Gold Medalist John Peers, Paralympian Anderson Parker, Tennis NT CEO Tania Tandora, Marlino Pascual- Fawkner TC, Aussie stringer Jeremy Reeve, and ITF 7 Time doubles winner in 2024 Josh Charlton. Learn more …
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Send us a text In this episode of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi shares essential client engagement and follow-up strategies. Learn how to build trust and make a lasting impression through personalized emails, strategic social media use, and direct phone calls. Discover the importance of timely follow-ups, regu…
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Brett Phillips is back with another big show, wrapping up the Paris Olympic Tennis Event, celebrating Aussie Gold joined by leading tennis broadcasters Peter Odgers and Candy Reid and hearing the expanded thoughts of John Peers and Andy Murray. A full tour wrap outside of Paris, a Round 12 wrap of Tennis Victoria State Grade with special guest Jack…
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Welcome to Episode 5 of Tennis in QLD, part of The First Serve Podcast Library, hosted by Adon Kronk, going inside the Queensland Tennis Community. In this episode Adon chats to current tour coach Jamie Kirkman, Barry Harth, President of the Rockhampton Tennis Association and a results wrap up from Qld Tennis Players Learn more about your ad choice…
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Send us a text Welcome back to another insightful episode of the Serve First, Sell Later Marketing podcast! In this episode, we dive into the world of mediation with two remarkable guests, Bob Bordett and Alice Shikina. They share their inspiring journeys and reveal the keys to client acquisition, visibility, and trust in the mediation industry. Le…
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Brett Phillips is back with another big show ahead of Edition 60 of Djokovic-Nadal at the Paris Olympics, joined by leading tennis commentator Peter Odgers. High Performance Coach John Paci from POWA Tennis, Rowville came intop the studio, Honour roll of winners from the last week and Lachlan Puyol has an Aussie update in our college segment. Learn…
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Send us a text Join us for an insightful conversation with Joanne Law, the dynamic director of Mediation Institute and a sought-out, Australian leader in the mediation space. This episode is a goldmine for legal professionals looking to elevate and grow their practice. We discuss essential growth strategies like maintaining visibility through Linke…
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Brett Phillips is back with another big show wrapping up the latest action on court across the tours, catching up with Tennis Commentator Candy Reid who was in Hamburg for the ATP 500 win of Arthur Fils. We also wrap up the latest Aussie success and chat to 15 year old Tahlia Kokkinis after winning her first ITF Junior Singles title in Fiji. Hear f…
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Send us a text This episode dives into the strategies legal and financial professionals can use to establish themselves as thought leaders in order to help them skyrocket their followers and create a thriving community of fans. Sylvia Garibaldi, host of the Serve First, Sell Later Marketing podcast, discusses the importance of building a community …
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Brett Phillips is back with Episode 25 of the year, wrapping up a big two weeks at Wimbledon. We assess the state of Australian men's tennis following the grass court major, and hear from gentleman's singles winner Carlos Alcaraz, runner-up Novak Djokovic, and ladies singles champion Barbora Krejcikova. Learn more about your ad choices. Visit megap…
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Send us a text As we are more than half way through the year, it's time to reassess and refine your objectives to ensure they remain impactful and attainable. In this episode of the Serve First, Sell Later podcast, we unpack six game-changing strategies to end the year strong! First, we discuss the significance of regular self-check-ins and the ben…
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Brett Phillips is back with Episode 24 of the year with the focus on Wimbledon with Award winning tennis journalist Courtney Walsh (foxsports.com.au), Marc McGowan (The Age) and Peter Odgers (BBC Commentator) all joining the show from SW19. Also on the show, 17 year old Alicia Dale after winning the ITF J60 on the Gold Coast Learn more about your a…
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Send us a text This episode of the Serve First, Sell Later Marketing Podcast dives into the power of LinkedIn company pages for legal and financial professionals. Host Sylvia Garibaldi, founder and CEO of SG and Associates, explains how to optimize your page to attract new clients, create valuable content, and leverage analytics to measure success.…
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Brett Phillips is back with another big show on Day 1 of Wimbledon with award winning Australian tennis journalist Courtney Walsh and BBC Tennis commentator Peter Odgers on the ground at SW19. Rising Aussie prospect Raphael Savelli, part of the winning Under 13's Victorian team at the Australian Teams Championships joined us in studio, along with N…
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Send us a text In this episode Sylvia unlocks the secrets to maintaining peak productivity during the summer months. Struggling with the temptation of vacations and sunny days? We’ve got you covered. Discover how to tailor your work schedule to your natural rhythms, whether you're an early bird or a night owl, and learn how prioritizing high-impact…
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Brett Phillips is back with another big show as Wimbledon Qualifying gets underway as went live to Aussie Tennis commentator Lou Pleming on Day 1 at Roehampton. The latest tour wrap, including Aussie tennis journalist Courtney Walsh in Birmingham witnessing the continued comeback of Ajla Tomljanovic. Our regular Tennis Victoria State Grade segment …
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Send us a text In this compelling episode, Sylvia interviews two extraordinary professionals, Leyla Balakhane and Jennifer Terando. Leyla and Jennifer share their unique and inspiring journeys into the mediation field, from Leyla's challenging upbringing during the Iran-Iraq war to Jennifer's diverse background in nursing and law. They offer invalu…
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Brett Phillips is back with another big edition of the show wrapping up the week on tour headlined by the title win of Number 1 Aussie and new World Number 7 Alex de Minaur. Closer to home a wrap of Tennis Victoria State Grade Round 7 with special guest Matthew Peart from Bundoora TC. Plenty of news around including the new Roger Federer doco, the …
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Send us a text In this must-listen episode, Sylvia dives into the often overlooked yet crucial task of self-promotion for legal and financial professionals. Many experts possess vast skills and experience but struggle to gain the recognition they deserve due to fears of judgment, misconceptions around self-promotion, and imposter syndrome. This epi…
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