There’s only so much you can do in a week – or, according to Oliver Burkeman, in the roughly 4,000 weeks the average human lives. Oliver is a journalist and author of the books Four Thousand Weeks: Time Management for Mortals, Meditations for Mortals, and the newsletter “The Imperfectionist.” Chris and Oliver discuss the paradox of why change can only occur once we accept that we might not be able to change. Oliver also shares how life’s mishaps can become our most treasured memories and why sharing your imperfections is an act of generosity. For the full text transcript, visit go.ted.com/BHTranscripts For the full text transcript, visit go.ted.com/BHTranscripts For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch . Interested in learning more about upcoming TED events? Follow these links: TEDNext: ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.…
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The Ecommerce Toolbox: Expert Perspectives

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The Ecommerce Toolbox: Expert Perspectives
Ecommerce Experts, Noibu
Join Noibu co-founder Kailin and our acclaimed guests as we unravel the secrets behind supercharging your ecommerce operations and reveal the best strategies to develop your site’s success. The Ecommerce Toolbox: Expert Perspectives is the ideal podcast for ecommerce experts, and your guide to uplevelling your work. Every week, we dive headfirst into the realm of optimizing and perfecting ecommerce websites, engaging in extensive and expert conversations with our guests. Get ready to explore ...
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Podcast by EYStudios
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The Ecommerce Toolbox: Expert Perspectives

In this episode, Nate Kennedy, former VP of Global Brand Marketing at Horizon Hobby, joins host Kailin Noivo to dig deep into the future of loyalty programs and what most brands are still getting wrong. Nate shares lessons from two decades in ecommerce, from building Select Blinds into a DTC success story to leading Horizon Hobby’s marketing evolut…
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The Ecommerce Toolbox: Expert Perspectives

In this episode of The Ecommerce Toolbox: Expert Perspectives, Jacob Maloney, former Director of Ecommerce and Digital Products at Frontier Airlines, reveals how to build high-performing digital ecosystems in one of the most unforgiving industries on earth, and in the air. Jacob breaks down how he led digital across all consumer touchpoints, web, m…
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The Ecommerce Toolbox: Expert Perspectives

In this episode, Matthew Lawson, Chief Digital Officer at Ribble Cycles, joins host Kailin Noivo to reveal how the UK’s leading premium DTC cycling brand turned platform performance into a revenue driver. Matthew unpacks how his team rebuilt Ribble’s ecommerce stack without disruption, why speed still wins in high-AOV categories, and where brands a…
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The Ecommerce Toolbox: Expert Perspectives

In this episode, Amanda Carroo, Global Director of Digital (Americas) at Fjällräven, joins host Kailin Noivo to unpack how the iconic Swedish outdoor brand is modernizing its ecommerce experience without losing sight of its roots. Amanda shares how her team blends heritage with innovation to build omnichannel strategies, regionalized experiences, a…
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The Ecommerce Toolbox: Expert Perspectives

In this solo episode of The Ecommerce Toolbox: Expert Perspectives, host Kailin Noivo breaks down the key trends, challenges, and wins from the first half of 2025. From the quiet rise of AI in internal operations to growing return fatigue and shifting SEO strategies, Kailin shares sharp insights to help ecommerce leaders prepare for what’s ahead. W…
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The Ecommerce Toolbox: Expert Perspectives

This isn't just another AI discussion; it's a curated highlight reel of the most practical AI insights from our conversations this year so far on The Ecommerce Toolbox Expert Perspectives. We've compiled game-changing moments from industry leaders who are actually using AI to drive real results in ecommerce. What you'll learn: How to align AI imple…
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The Ecommerce Toolbox: Expert Perspectives

Today, we dive into the hard-won lessons of digital transformation with Tovi Heilbronn, former digital lead at Harry Rosen and Principal Consultant at Uncork Solutions. From fragile monoliths and business-IT friction to a MACH-powered rebuild that reshaped the customer experience, Tovi shares how his team turned a retail crisis into a strategic bre…
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The Ecommerce Toolbox: Expert Perspectives

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How Carrefour Uses AI to Eliminate Revenue Leaks and Build Trust With Jean-Philippe Blerot and Kailin Noivo
45:07
We’re resharing a standout episode of Commerce Innovators! Hosted by Caleb Bryant, GTM Strategy Lead for Salesforce Commerce Cloud, this conversation features Jean-Philippe Blerot, Head of Digital, AI & Ecommerce at Carrefour, and Kailin Noivo, Co-Founder of Noibu. Together, they unpack how Carrefour is using AI to optimise grocery ecommerce at sca…
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The Ecommerce Toolbox: Expert Perspectives

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The Key Strategy Behind BigCommerce’s B2B Pivot and Composable Transformation, with CEO Travis Hess
32:04
Today, we explore the intersection of leadership, product strategy, and platform transformation with Travis Hess, CEO of BigCommerce. As the company navigates a focused shift toward B2B, curated composability, and revenue-first outcomes, Travis unpacks how BigCommerce is redefining its ideal customer profile, integrating key acquisitions, and leadi…
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The Ecommerce Toolbox: Expert Perspectives

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The Secret to Replatforming Without Breaking the Brand, with Brit Tucker VP of Product Technology & CX at Society6
24:50
Today, we explore the intersection of product, technology, and customer experience with Brit Tucker, VP of Product Technology and CX at Society6. As the brand navigates a bold shift from marketplace to curated retailer, Brit unpacks how Society6 aligned its strategic pivot with a full replatform and redesign all timed ahead of peak season. She shar…
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The Ecommerce Toolbox: Expert Perspectives

What happens when you rebrand and replatform at the same time? Chaos. Unless you know what you’re doing. In this episode, Corin Mills, Director of Ecommerce and Brand Marketing at MOO, shares how the global print brand scaled smarter by separating transformation timelines, optimizing for conversion with tactile touchpoints like sample packs and sma…
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The Ecommerce Toolbox: Expert Perspectives

Today, we explore the future of ecommerce infrastructure with Gus Fune, Chief Technology Officer (CTO) at Baerskin Tactical. As a global tactical gear brand, Baerskin is transforming how lean teams recover fast and scale smart. Gus shares how his four-person team rebuilt their ecommerce stack in just three months, stabilized revenue with a composab…
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The Ecommerce Toolbox: Expert Perspectives

In this episode of Ecommerce Toolbox: Expert Perspectives, Jack Farrell, VP of Ecommerce at PopSockets, takes us behind the scenes of the brand’s transformation—from a one-product DTC sensation to a global lifestyle powerhouse. Jack shares eye-opening lessons from APAC’s mobile-first, creator-driven markets, breaks down why PopSockets puts profitab…
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The Ecommerce Toolbox: Expert Perspectives

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How Topps Built a Global Collectibles Brand Without Losing Customer Trust With Sayed Suhail Gaffar
20:56
Today we dive into the future of omnichannel ecommerce with Sayed Suhail Gaffar, VP of Global Ecommerce at Topps Company. Sayed shares how the iconic collectibles brand expanded globally, modernized its customer experience across channels, and why setting customer expectations, and meeting them, is the ultimate driver of loyalty. Tune in for strate…
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The Ecommerce Toolbox: Expert Perspectives

We're bringing back one of our favorite conversations — and for good reason: Noibu is a trusted partner of Mejuri. In this episode, we revisit our insightful chat with Rohit Nathany, Chief Product and Technology Officer at Mejuri, the leading fine jewelry brand redefining ecommerce. Rohit dives into how his team transitioned from a custom tech stac…
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The Ecommerce Toolbox: Expert Perspectives

Explore how AI and edge computing are transforming industrial innovation with Tim van der Horst, Director of Europe at OnLogic. In this episode, Tim unpacks how OnLogic is redefining B2B hardware by delivering consumer-grade experiences in industrial environments. He shares how the team is scaling efficiently, controlling costs, and pushing the bou…
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The Ecommerce Toolbox: Expert Perspectives

Today we explore the future of personalization in ecommerce with Ewoud Frielink, CTO of Omoda. As a leading Dutch fashion retailer, Omoda is pushing the boundaries of AI-driven experiences. Ewoud shares how the company launched its AI stylist, refined its omnichannel approach, and harnessed generative AI to bring boutique-style service to scale. Tu…
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The Ecommerce Toolbox: Expert Perspectives

Welcome to the 78th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jenn Volk, Head of Digital at H&M Americas, for an in-depth discussion on how one of the world’s most iconic retail brands, H&M, is reshaping digital commerce. Jen discusses actionable insights on leading H&M’s 2024 website relaunch, c…
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The Ecommerce Toolbox: Expert Perspectives

Welcome to the 77th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Alan Ferrero, Digital Director at Camper, for an in-depth discussion on how the iconic Mediterranean footwear brand is embracing digital transformation while staying true to its craftsmanship roots. Alan shares insights on the evolutio…
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The Ecommerce Toolbox: Expert Perspectives

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How Tractor Supply is Driving Ecommerce Growth with Rick Lockton, VP of Ecommerce at Tractor Supply
18:36
Welcome to the 76th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Rick Lockton, VP of Ecommerce at Tractor Supply, for an in-depth discussion on how the company is innovating in digital retail while maintaining its strong physical store presence. Rick shares insights into his career journey from Walm…
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The Ecommerce Toolbox: Expert Perspectives

Welcome to the 75th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jared Kugel, founder and CEO of Tire Agent, for an in-depth discussion on how he’s transforming the tire industry through ecommerce, his journey from growing up in a family-run tire business to founding Tire Agent, a direct-to-consumer…
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The Ecommerce Toolbox: Expert Perspectives

Welcome to the 74th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jacky Lambert, Director of Ecommerce at YourSurprise, for an in-depth discussion on ecommerce growth strategies, evolving market landscapes, and the role of AI in scaling businesses. Jacky discusses actionable insights on adapting to n…
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The Ecommerce Toolbox: Expert Perspectives

Welcome to the 73rd episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Sienne Veit, Founder & Chief Product Officer of Invisible Stuff, for an in-depth discussion on her expertise on mobile-first design, AI's transformative role in retail, and the future of product management. Sienne Veit discusses action…
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The Ecommerce Toolbox: Expert Perspectives

Welcome to the 72nd episode of Ecommerce Toolbox: Expert Perspectives eTail series! This time, host Kailin Noivo sits down with Anna Westerholm, Chief Experience Officer at Artifact Uprising, for an in-depth discussion on the evolving landscape of ecommerce, her decade-long journey at Artifact Uprising, how they’ve scaled personalized product exper…
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The Ecommerce Toolbox: Expert Perspectives

Welcome to the 71st episode of Ecommerce Toolbox: Expert Perspectives eTail Series! This time, host Kailin Noivo sits down with Ron Ijack, CTO at Knix, for an in-depth discussion on the evolving role of technology in retail, his experiences leading tech at major brands like Canada Goose, Roots, and Knix, the shift from custom-built systems to SaaS …
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The Ecommerce Toolbox: Expert Perspectives

Welcome to the 70th episode of Ecommerce Toolbox: Expert Perspectives eTail Series! Host Kailin Noivo sits down with Lena Moriarty, Head of Marketing at eTail, to explore how retailers are transforming theory into practice in 2025. From AI implementation to personalized customer experiences, discover how leading brands are moving beyond buzzwords t…
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The Ecommerce Toolbox: Expert Perspectives

Welcome to the 69th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with David Cost, Chief Digital Officer at Rainbow Shops, for an in-depth discussion on how omnichannel strategies drive business growth. From leveraging ship-to-store programs to optimizing mobile app engagement, David discusses actionable …
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The Ecommerce Toolbox: Expert Perspectives

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Navigating Digital Transformation for Business Growth with Alexandria Sims, VP of Transformation at Sleep Country
21:18
Welcome to the 68th episode of Ecommerce Toolbox: Expert Perspectives - this time, host Kailin Noivo sits down with Alexandria Sims, Vice President of Transformation at Sleep Country, for an in-depth discussion on how digital transformation drives business growth. From aligning technology investments with strategic goals to maintaining stability am…
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The Ecommerce Toolbox: Expert Perspectives

Welcome to the 67th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Breanna Fowler, Head of Global Online Experience at Dell, for an in-depth discussion on her fascinating career journey and the challenges of unifying Ecommerce across 32 countries. Breanna discusses actionable insights on using data t…
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The Ecommerce Toolbox: Expert Perspectives

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Ecommerce Expert Andrew Burton: Flexibility, Innovation, and the Future of Composable Commerce
24:12
\Welcome to the 66th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Andrew Burton, the new CEO of commercetools, for an in-depth discussion about his transition into leadership, his career so far, the evolution of composable commerce, and the future of the Ecommerce landscape. Andrew shares insights …
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The Ecommerce Toolbox: Expert Perspectives

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Ecommerce Expert Jenna Flateman Posner: AI in Retail – Balancing Automation & Human Connection
28:01
Welcome to the 65th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Jenna Flateman Posner, Founder of Chief Digital Agency, for an in-depth discussion on how AI is reshaping retail. Jenna shares her journey from retail tech to leading digital transformations for major brands. Jenna discusses actionabl…
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The Ecommerce Toolbox: Expert Perspectives

Welcome to the 64th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Alexis Katsafanas, Head of the Unilever Prestige portfolio, to discuss the evolving landscape of ecommerce in the beauty and luxury sectors, the importance of a customer-first mindset, and the balance between brand identity and market…
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The Ecommerce Toolbox: Expert Perspectives

In this episode of The E-commerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Christopher Cowger, Senior Vice President of Global E-commerce and Online Experience at Dell. Together, they explore what makes a strong, well-rounded e-commerce team, how generative AI is taking e-commerce into a new paradigm, and how to balance personal…
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The Ecommerce Toolbox: Expert Perspectives

James Semple is the Director of Product Management at Salesforce, and recently he joined Kailin Noivo to record an episode of Ecommerce Toolbox: Expert Perspectives. Composable commerce is very close to James’s heart and more than a professional in the field, he is a true evangelist. We, all of us, engage with commerce every day mostly, so being ab…
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The Ecommerce Toolbox: Expert Perspectives

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Ecommerce Expert Gabriel Yanko: Lessons from Building ASICS Canada's Ecommerce from the Ground Up
15:01
Welcome to the 61st episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Gabriel Yanko, Senior Manager Ecommerce at ASICS Canada Corporation, for an in-depth discussion on how he has transformed ASICS’ direct-to-consumer (DTC) ecommerce presence in Canada. Gabriel shares his journey of building ASICS’ ecom…
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The Ecommerce Toolbox: Expert Perspectives

Leo Griffin is the former VP and Global Head of Consumer Technology at Hanesbrands and Kailin Noivo’s guest on the new episode of Ecommerce Toolbox: Expert Perspectives. Speed and innovation have the spotlight shone on them in this intriguing episode. Leo and Kailin’s conversation centers around agile methodologies, global value stream teams, and t…
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The Ecommerce Toolbox: Expert Perspectives

Thomas Mulreid is the VP of Sales at Orium and he was Kailin Noivo’s latest guest on Ecommerce Toolbox: Expert Perspectives. Thomas shared his journey from finance through the tech world, and eventually landed at Orium, just at the very moment that the pandemic started to reshape how we work. Now, he’s an expert in the changes that are reshaping th…
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The Ecommerce Toolbox: Expert Perspectives

In this episode of Ecommerce Toolbox: Expert Perspectives, Kailin Noivo interviews Rohit Nathany, Chief Product and Technical Officer at Mejuri, a leading luxury jewelry retailer. Rohit shares insights from his diverse background, including experiences at HelloFresh, Amazon, and a manufacturing startup he founded. At Mejuri, Rohit oversees engineer…
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The Ecommerce Toolbox: Expert Perspectives

Kailin Noivo’s guest this time on Ecommerce Toolbox: Expert Perspectives is Meenakshi Lala, CEO of UrbanStems. Drawing on her two decades in fashion retail, Meenakshi explores her pivot to the floral industry, explaining how her experience helped her drive the customer-focused ecommerce process that UrbanStems wanted to employ. The pair delve into …
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The Ecommerce Toolbox: Expert Perspectives

In this episode, Kailin Noivo sits down with Chris Meystrik, Chief Technology Officer at JTV, a leading retailer in the jewelry space. They discuss: Chris's unique career journey from particle accelerators to ecommerce leadership at JTV The integration of JTV’s 24/7 live TV broadcast with its ecommerce platform to enhance real-time sales How levera…
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The Ecommerce Toolbox: Expert Perspectives

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E-commerce Expert Dileep Marway: People-First Strategies and Navigating Digital Change Through Culture
24:20
In this episode, Kailin Noivo sits down with Dileep Marway, VP of Engineering and Technology at AND Digital, who shares his remarkable journey from pharmacy to technology leadership. They discuss: Dileep's unique career path and the importance of a scientific mindset in technology The critical role of cultural transformation in adapting to fast-pac…
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The Ecommerce Toolbox: Expert Perspectives

In this episode, Kailin Noivo sits down with Jeff Hanson, Senior Vice President of E-commerce at Floor and Decor, a leading Omni Channel retailer. They delve into: Jeff's unique journey from graphic design to leading e-commerce strategies at Floor and Decor The critical role of aligning e-commerce with in-store experiences for a seamless customer j…
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The Ecommerce Toolbox: Expert Perspectives

In this episode, Kailin Noivo chats with Kelly Goetsch, a renowned thought leader in composable commerce and Chief Strategy Officer at Commercetools. They explore: The rise of composable commerce and its impact on modern e-commerce architecture Why microservices, APIs, and headless commerce are reshaping the future of digital retail Key strategies …
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The Ecommerce Toolbox: Expert Perspectives

In this episode, Kailin Noivo sits down with Sophie Wawro, Global President at Shoptalk, to dive into: How Shoptalk became a must-attend event in retail and e-commerce, growing exponentially since its launch in 2016 The art of curating top-tier content, with expert speaker lineups and cutting-edge topics like AI and industry innovation Shoptalk’s g…
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The Ecommerce Toolbox: Expert Perspectives

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E-commerce Expert Brent Bellm: Embracing Open SaaS: BigCommerce's Strategy for Flexibility and Customization
36:22
In this episode, Kailin Noivo sits down with Brent Bellm, the visionary CEO of BigCommerce. They dive into: The journey of BigCommerce from a focused SMB platform to a leader in mid-market and enterprise solutions Key strategies and challenges faced while transitioning from SMB to a robust enterprise offering The evolution of e-commerce and the imp…
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The Ecommerce Toolbox: Expert Perspectives

In this episode, Kailin Noivo sits down with Robin Helfer, an accomplished CFO and COO with a wealth of experience in the retail sector. They dive into: The unique interplay between financial management and operational efficiency in retail How a background in finance can enhance strategic planning and operational execution The evolution of e-commer…
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The Ecommerce Toolbox: Expert Perspectives

In this episode, Kailin Noivo sits down with Lorenzo Riberto, Senior Omnichannel Program Manager at Rossignol, to explore: How to craft a truly integrated omnichannel strategy that meets customer needs across every touchpoint The critical role of digital transformation in enhancing customer experience and operational efficiency Key differentiators …
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The Ecommerce Toolbox: Expert Perspectives

In this episode, Kailin Noivo sits down with Manish Hirapara, CEO of Peak Activity, to discuss: The evolution from strategy and advisory to full-scale digital acceleration The importance of customized e-commerce solutions for large, complex retailers How to leverage data and AI to drive conversion optimization and enhance customer experience The em…
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The Ecommerce Toolbox: Expert Perspectives

In this episode, Kailin Noivo sits down with Jesse Hanse, the Head of E-commerce at Paula's Choice to discuss: Insights on adopting a composability strategy Why Paula’s Choice values content and education as a core part of its brand identity Why they are re-architecting the website and the thought process behind it The importance of starting where …
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The Ecommerce Toolbox: Expert Perspectives

In this episode, Kailin Noivo is joined by E-commerce Consultant Tyler Sperry to explore: The key to site merchandising How to blend in-store and online data to create a seamless omnichannel retail experience Collecting data and utilizing AI to uplevel personalization The importance of customer feedback To detect, prioritize and resolve Ecommerce e…
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