Ecommerce Expert Jenna Flateman Posner: AI in Retail – Balancing Automation & Human Connection

The Ecommerce Toolbox: Expert Perspectives

Welcome to the 65th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Jenna Flateman Posner, Founder of Chief Digital Agency, for an in-depth discussion on how AI is reshaping retail. Jenna shares her journey from retail tech to leading digital transformations for major brands. Jenna discusses actionable strategies for aligning technology with consumer needs, from optimizing fraud detection to enabling conversational search. Learn how AI can simplify operations, enhance customer service, and drive profitability while keeping your brand competitive in today’s digital-first landscape.

Episode Highlights:

• How Jenna leveraged quick wins, like optimizing fraud detection, to build trust and enable large-scale digital transformations.
• Using AI solutions to streamline operations, from chatbot-driven customer service to anomaly detection in order management.
• The transformative potential of conversational search in replicating personalized, in-store shopping experiences online.
• Strategies for reducing discount dependency with AI-driven promotional targeting, saving margins while boosting conversions.
• Predictions on future shopping trends, including device-led, assistant-driven personalization and the evolving role of AI in retail.
  

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