From Chaos to Composable: Inside Baerskin's Tactical Rebuild with Gus Fune

The Ecommerce Toolbox: Expert Perspectives

Today, we explore the future of ecommerce infrastructure with Gus Fune, Chief Technology Officer (CTO) at Baerskin Tactical. As a global tactical gear brand, Baerskin is transforming how lean teams recover fast and scale smart. Gus shares how his four-person team rebuilt their ecommerce stack in just three months, stabilized revenue with a composable architecture, and built a developer-first culture that enables rapid experimentation. Tune in for practical insights on replacing legacy systems, managing 40+ microservices, and what truly drives innovation in ecommerce.
What You’ll Learn

• How to rebuild ecommerce infrastructure fast (and avoid re-platforming pitfalls)
• Why developer experience is critical to executing marketing ideas
• The real cost of failed third-party platforms, and what to do next
• Why composable systems help prevent total outages
• How to think about AI for internal tooling vs. frontend optimization
• Lessons in data alignment between marketing, product, and engineering

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The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so