How PopSockets Scales Profitably Without Sacrificing Creativity, Jack Farrell’s Playbook

The Ecommerce Toolbox: Expert Perspectives

Вміст надано Kailin Noivo / Filip Slatinac and Ecommerce Experts. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Kailin Noivo / Filip Slatinac and Ecommerce Experts або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

7M ago 19:03

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In this episode of Ecommerce Toolbox: Expert Perspectives, Jack Farrell, VP of Ecommerce at PopSockets, takes us behind the scenes of the brand’s transformation—from a one-product DTC sensation to a global lifestyle powerhouse. Jack shares eye-opening lessons from APAC’s mobile-first, creator-driven markets, breaks down why PopSockets puts profitability before hypergrowth, and dives into how GenAI is reshaping creative strategies for ecommerce teams. If you're focused on scaling smarter, boosting bottom-line results, and staying ahead in a fast-paced digital world, you won’t want to miss this one.

What You’ll Learn

How to evolve from product-led to lifestyle-led ecommerce
Why bottom-line obsession drives smarter growth
Lessons from APAC on speed, creators, and live shopping
How to use GenAI to scale personalization and performance creative
The importance of cost controls in performance marketing
Why in-platform ROAS is no longer the north star metric

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