Ecommerce Expert Gabriel Yanko: Lessons from Building ASICS Canada's Ecommerce from the Ground Up

The Ecommerce Toolbox: Expert Perspectives

Welcome to the 61st episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Gabriel Yanko, Senior Manager Ecommerce at ASICS Canada Corporation, for an in-depth discussion on how he has transformed ASICS’ direct-to-consumer (DTC) ecommerce presence in Canada. Gabriel shares his journey of building ASICS’ ecommerce operations from scratch, balancing data-driven decision-making with customer feedback, and adapting to the fast-changing expectations of modern consumers. From leveraging social commerce to managing retailer partnerships, Gabriel offers practical insights into driving growth while maintaining a seamless customer experience. Join us to learn how staying focused on the basics can lead to lasting Ecommerce success.
Episode Highlights

• How Gabriel developed ASICS’ direct-to-consumer (DTC) Ecommerce channel in Canada and built a seamless customer journey.
• Balancing speed, personalization, and quality in today’s high-demand marketplace.
• Striking the right balance between data-driven decisions and insights gathered directly from customers.
• Aligning growth and profitability through strategic loyalty programs, reduced discounting, and operational efficiency.
• The benefits of sharing best practices with global teams to optimize strategies for regional markets.
  

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