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Welcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting edge brand storytelling. Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketing—subscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution.
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Business As Usual? No Thanks. Join host, Brad Powell, on a journey in search of the most surprising & imaginative ways to stand out from the crowd. Discover content marketing ideas, business growth strategies and personal brand insights that help you make a bigger difference by doing business differently. And bring your questions because our show is recorded 🔴 live! That means YOU get to bring your own perspective and ask those burning questions that even the host may miss! And engage with o ...
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The Home of Smart Brand Marketing and Tom Libelt. Where we help brands be better, market online courses, help track marketing efforts and host a bi-monthly podcast.
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There's a social media trend that says you need to show up everywhere online for the sake of getting more people to take a look at you & follow you... ...all in the hope that if you post all the time, you’ll grow a big audience and some of those people will decide to buy from you… “someday” In this episode I'm sharing my minimalist approach to grow…
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One of the biggest challenges facing every service business, whether you're a consultant, a coach or an online course creator, is maintaining a steady stream of new clients. Typically you'll experience a great month with lots of new business. Then you and your team will buckle down and get busy doing great work for your clients. But, as that work c…
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When blending brand and performance marketing, success lies in continuous improvement and feedback, ensuring that each marketing channel, whether brand-focused or performance-driven, contributes to overall business growth and customer engagement. This week, we spoke with Bob Sherwin, former Chief Marketing Officer at Wayfair and seasoned industry l…
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Breaking through the noise of a content-saturated online space isn't just about being different—it's about being real. A couple of weeks ago I hosted a masterclass that was addressing what I think is the biggest online dilemma of our times: Everyone is publishing content online...but very few are actually showing up authentically... So, this week I…
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When you have a service business it's just not as easy to sell your offer. People want to know a lot more more about you. They want to know who they'll be working with. In order to buy, they need to feel like they want to spend time with you. So, you need to show them who you are as much as you need to tell them about your offer. You need to create…
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Observing what's trending on TikTok, you can discern a tremendous amount about what piques people's interest and how they prefer to consume information. This week, we spoke with TikTok's Global Head of Business Marketing, Sofia Hernandez, about the evolution of brand storytelling from the importance of diversity and risk-taking to the innovative st…
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Imagine mastering your marketing so that you become the ONLY choice for your ideal customers so they're choosing you over your biggest competitors! "But," you say in protest, "I have a small business with a tiny (or nonexistent) marketing department. How do I compete with the bigger brands without a gigantic marketing budget or a huge team?" Well, …
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Feeling a bit overwhelmed lately? Has the holiday season left you a bit ragged, and now that the new year is kicking in, you feel like there’s no time to rest? And so, do the things you used to enjoy doing at home and work seem impossible now? Well, join the club. Here's the truth: if you want to build a standout business, you've got to learn how t…
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How often does your marketing team produce content based on internal opinions or requests? Many of us are guilty of this practice, despite knowing it’s ineffective and wasteful. In this conversation with Axel Kirstetter, VP of Global Product Marketing at Guidewire, we explore methods to enhance your marketing’s precision, effectiveness, and efficie…
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While you're thinking about what to look forward to in the New Year... Here's one simple change you can make that will make all the difference. I have to admit, I'm not a futurist. I don't really know what's going to happen in the new year. But, after doing so many interviews on this show with really smart people and after working with all of my cl…
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I'll bet you find it super challenging to keep up with posting valuable, relevant content that resonates with your audience - every, single day. And if you're not careful, when you try to post that often, you can easily create an endless gerbil wheel of work for yourself that will inevitably lead to burnout. But what if you could get a month's wort…
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The only thing worse than a long boring webinar... (you know the kind that goes on for 90 minutes, gives little value & then turns into a sales pitch) ...is a much longer, boring virtual summit (that lasts for several days of long, boring webinars that turn into a pitch fest) Well, now there's a remedy thats been developed by this weeks guest, Mia …
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At Autodesk, content marketing started as a program to drive demand within a new audience segment. Today, it’s crucial to the enterprise’s overall growth strategy. In this episode, we talk to the marketing leader behind that evolution, Dusty DiMercurio, about how to ensure content marketing plays a high-impact role in the business, from the content…
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Are you planning on creating a signature course or group coaching program? Is 2024 the year you're going to create and host the kind of experiential learning program that will help you impact more people and scale your business? If your goal for next year to use an online course to create long-term, sustainable revenue then check out this week's gu…
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So, you want to build a standout business... A business people are excited about... But how do you connect the dots between your innate talents, authentic values, interests & expertise & an offering that matches what your audience needs from you And how do you develop a personal brand that attracts the right opportunities? Well, To help answer thes…
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Generative AI is reshaping brand marketing, with its impact on the fusion of creativity, analytics, and purpose—the "growth triple play"—taking center stage. McKinsey reports that brands successfully combining these elements typically achieve more than double the growth of their industry peers. So, how do triple-play brands like Coca-Cola use AI to…
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Are you ready to be the face of your brand and stand out from the crowd? The idea of having a personal brand isn't new, but there's a persistent misbelief that personal brands are just for CEOs, celebrities and Instagram influencers. But consider this: Recently, I saw a post on LinkedIn by Nat Berman predicting a Personal Brand explosion. He said: …
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When you think about standing out, you're probably thinking along the lines of doing something SO different that everyone will notice. But, what if standing out had more to do with what's going on inside you? What if standing out was an inside job? To help us explore what that looks like I invited Curtis Matsko onto the show . Curtis is the CEO & f…
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Buyers are fed-up with irrelevant, unhelpful B2B content. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up. Delivering the content we ‘think’ our customers want has proven ineffective. According to Forrester, a whopping 85% of marketers say their content doesn’…
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Just imagine for a moment: You're waking up to incoming offers, money in the bank, and clients reaching out to work with you. You're scaling your business at a pace that feels aligned, feeling successful, and ending each day with a sense of fulfillment and joy... When you hear those words, is there a knee-jerk inner voice saying, "That's ridiculous…
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Finding and connecting with your audience online has become a huge challenge for small businesses because the social media landscape has become so bloody fragmented! Which is why this week's guest, Pamela Slim, advocates that you create a primary communication channel - a process she calls 'lighting your beacon.' So, what's your beacon? And how do …
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Navigating the challenges of unifying messaging and adopting data-driven marketing processes is especially complex for large enterprises. Reckitt, the parent company behind renowned brands like Lysol, Clearasil, Woolite, and Enfamil, confronted these obstacles when recognizing the need to shift from traditional to digital marketing practices. In th…
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Are you feeling stuck on the hamster🐹 wheel of manual lead generation? Have you been relying on organic traffic to drive your growth? What would it look like to automate the flow of leads into your business and accelerate the know-like-trust journey...? ✅ so you can save time ✅ and create more consistency ✅ and never again have to worry where your …
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Want the secret to standing out in a crowded marketplace? It’s not about fancy designs or catchy taglines... It’s about authenticity, human connection, and personality. This week I sat down with branding expert, Andrea Jones, for a deep dive into the practicalities of personality-driven branding. We talked about the balance between personal and pro…
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In the fierce battle to gain a marketing edge, it's easy to be swayed by the allure of data-driven targeting and the vast array of digital tools promising precision. But as marketers, our true success lies not in how accurately we target, but in how effectively we emotionally connect. In this episode of Content Disrupted, Doug Zarkin, Retail & Bran…
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Are you ready to create an offer so juicy that people can't resist? Want to start booking your dream clients consistently with a simplified marketing system? Then listen to Marketing & Sales Coach, Hailey Rowe, who's sharing how to resonate with your ideal clients, identify their pain points and engineer solutions they'd be willing to invest in. Ma…
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What's the shortest route to getting better at communicating your message and honing in on the thing that's most important to your audience...? ​ This week, I was talking with Deirdre Tshien all about using AI to co-create your authentic voice. I know, sounds ridiculous, right? Using artificial intelligence to uncover the real you! But my main take…
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As a marketer, think about how often your decisions are questioned internally. The truth is, if you can quickly build a reputation as someone who uses marketing to drive business results, most of these questions will disappear. In this episode of Content Disrupted Patrick Ward, the Vice President of Marketing at Formula.Monks gets real about how to…
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Ever wished you could multiply your content effortlessly? Let's make that happen! How can you meet the challenge of keeping up with posting valuable, relevant content that will resonate with your audience every, single day? If you're not careful you'll create an endless gerbil wheel of work for yourself that will inevitably lead to burnout. But wha…
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We're all exposed to dozens of online ads daily (most of which we find annoying & won't remember). So, why do so many small businesses think that paid ads are the best way to market their business? While paid ads may generate short-term results, they're often viewed as intrusive & less authentic. On the other hand, organic marketing lets customers …
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Digital behavior is full of contradictions. We expect to absorb information in seconds, yet we’ll spend hours binging content we find interesting in the moment. What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing …
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Scott Harkey helped grow Levvel’s revenue 20x over seven years as CSO. When the company was acquired by Endava, he took on a global marketing role and faced the formidable task of replicating a top-tier marketing operation and scaling it across various solutions, industries, and regions. In this episode of Content Disrupted, Scott delves into his p…
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How do you humanize your brand and build real human connections in the online marketing world? Being an entrepreneur can sometimes feel like you’re all alone on an island. You've been taught to guard your turf - that you shouldn't share your ideas, and you certainly shouldn’t open up about your mistakes and failures. This week's guest, Joshua B. Le…
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How can you build a community of brand advocates that love your company as much as you do? After all, your customers don't need another thing; instead, they want to feel a part of something What if you built your sales and marketing strategy around your customers so that you've developed an engaged, lifelong community? Crack the code of creating a …
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Ever wondered how big brands like Blendtec, Post-It, or Slack turned their perceived failures into multi-million dollar successes? They're proof that you don't have to be the smartest, the most gifted, or special person to find success. After all, most wildly successful businesses can trace back their success to a fluke, happenstance, or fortunate …
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Is Podcasting having its moment? With an astonishing 177 MILLION avid podcast listeners, there's lots of opportunity for you to share your expertise and have deeper more meaningful engagements with your target audience. But can you actually make any money at it? Can a podcast provide with an authority platform that shines like a beacon and draws yo…
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Why is selling a service so difficult? After all, if you're a professional service provider, sales is probably not your core expertise and none of us want to come off as a 'salesy-weirdo.' The truth is, service providers can often have challenges with: ✅ Talking about and asking for money ✅ Building relationships quickly with potential clients ✅ Ov…
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Ever wondered how to captivate your audience in less than a minute? The secret to grabbing & holding attention these days is keeping it short and to the point. This is especially true when it comes to video. And even if you've NEVER imagined yourself as a video content creator, there is a super simple way to create great video content of you sponta…
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Can you spot a 'pitch slapper' from a mile away? We've all seen them in our inbox. And if you're at all active on LinkedIn, you're probably getting "pitch slapped" daily. A myriad of messages that say something along the lines of: "I've got the greatest thing since sliced bread here and let me go on about it - in fact why don't we just get on a cal…
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Are you ready for success & exponential growth? This year? 'cause, here's the thing: Our minds are mostly trained to guard against failure. After all 70% of startups fail in years 2-5 so we really need to be thinking about future-proofing But, when it comes to the future, ask yourself this: how would your business change if you could triple your re…
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Are you guilty of commoditizing your brand by drowning your audience in 'how-to' content? It's time to stop playing it safe and holding yourself back from speaking up and standing out. If you're selling higher ticket 1:1 coaching or consulting, be careful: 'cause there's a problem with "how-to" content. And depending on how you do it, the clients y…
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Ready to stop with the endless social media posting? Or praying that clients find you? Are you sick of suffering from social media malaise where you're exhausted from chasing traffic & growing followers? What if you could opt out of that frenzy? When it comes to building a standout business, most people think they need: ✅ A Perfect website ✅ A Larg…
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Get ready to revolutionize your content creation game! I'm sharing my 5 step process that I teach my clients that'll provide you with an endless list of what you should be talking about... ...that will truly be your best content yet!! I'm also revealing the extraordinary strategy of myth-busting to create content that generates demand for your offe…
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Ready to make LinkedIn work for you like never before? This insightful conversation with messaging specialist Chala Dincoy will arm you with the knowledge to make a striking impact in just 30 seconds! We dive into the power of LinkedIn's profile video feature, sharing tried-and-true strategies that work wonders and pitfalls to avoid. From analyzing…
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Are you sick of social media? Feeling overwhelmed by the constant noise? How do you avoid blending in but also avoid the burnout that comes from being constantly online? Discover the cure for social media burnout in our enlightening conversation with digital marketing expert, Pamela Foley! Pamela runs a digital marketing agency where she helps wome…
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Ready to unlock the true potential of short form video for your business? In this eye-opening episode of the Standout Business Show we're exploring how these easily digestible, super-shareable videos can rapidly spread your message and forge stronger personal connections with your audience. Learn how everyday entrepreneurs, with zero video-making e…
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Ready to break free from the noise and build a high-ticket business based on trust? This week I'm flipping the script on conventional online marketing wisdom and revealing how to become an in-demand company without getting lost in the chaos. The big problem that most high-ticket coaches and consultants face when it comes to their marketing is that …
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What would you do if you had the courage to stand out? What would you do if you believed that you were completely unstoppable? How would you approach your day? Your work? Your relationships? If you've been feeling any of the post-pandemic "blah" of just having to settle for what everyone is calling "the new normal" then listen up to my conversation…
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It's no secret that AI is taking over the biz world, from content creation to customer service to "omg it's coming for my job!?" The BIG fear is that if you don't start figuring out how to adopt AI, you'll risk falling behind your competitors and miss out on the numerous benefits it offers. But there's no need to get left in the digital dust. This …
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