Кращі подкасти про Branded Content (2024)

1
Jeff Fleischman on Strategic Marketing and Leading the Next Leap with AI 51:05

3d ago51:05

51:05

AI is a game-changing power tool for marketers, as transformative in business today as the web was decades ago. Is your marketing organization ready? Jeff Fleischman, Chief Marketing Officer at Altimetrik, shares how AI is unlocking a new era of strategic marketing leadership and uncovering opportunities no human could see. Drawing on his experienc…

1
Redefining Customer Engagement in the AI Era: Insights from Kris Rudeegraap 46:00

17d ago46:00

46:00

In this episode, Kris Rudeegraap, co-founder and co-CEO at Sendoso, shares how businesses can foster meaningful customer connections in today’s hybrid and AI-driven landscape. He touches on leveraging data for hyper-personalization, bridging gaps in customer engagement, and leveraging gifting as a strategic tool. Kris also delves into how Sendoso e…

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The Challenger’s Playbook: Brett Hannath on Leading in Transformational Times 50:05

1M ago50:05

50:05

In this episode, Brett Hannath, Chief Marketing Officer at Intel, shares insights into leading marketing transformation during a critical period in tech, with a focus on leveraging AI innovation to drive growth. Brett discusses the complexities of balancing immediate business needs with long-term goals, building strategic partnerships, and creating…

1
Unlocking the GenAI Advantage and Leading the Next Great Transformation in Marketing with Raj Venkatesan 51:01

2M ago51:01

51:01

In this episode, Raj Venkatesan, a leading expert in marketing analytics and AI and the Roland Trzcinski Professor at the Darden School of Business at the University of Virginia, delves into the intersection of AI and marketing. Raj shares his insights on blending AI with traditional marketing values, focusing on personalization, customer trust, an…

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How Magnetic Product-Led Marketing Can Overcome Today’s Market Noise with Madhukar Kumar 44:00

2M ago44:00

44:00

In this episode, Madhukar Kumar, Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understan…

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Evolving Audience Engagement in the Digital Age with NPR's Michael Smith 46:25

3M ago46:25

46:25

In this episode, Michael Smith, Chief Marketing Officer at NPR, offers invaluable insights into the art of audience-centric marketing in the digital age. This seasoned marketing veteran discusses crafting a compelling brand voice, building passionate audiences, and leveraging human insight alongside data for effective marketing. He also emphasizes …

1
Jessica Gilmartin on Adapting Your Marketing Mindset to Thrive in the Face of Change 48:04

4M ago48:04

48:04

In this episode, Jessica Gilmartin, CMO of Calendly, explores the challenges and benefits of transitioning from startups to larger organizations, as well as her advocacy for a product-led growth strategy and the importance of segmentation and prioritization. Jessica also discusses the constant evolution of marketing strategies. Episode Highlights: …

1
The Power of Purpose-Driven Brand Stories with David Aaker 43:36

4M ago43:36

43:36

In this episode, David Aaker, hailed the “Father of Modern Branding” and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humani…

1
Crafting an Unforgettable Brand Identity with Creative Director Maxx Delaney 44:44

5M ago44:44

44:44

Dive into the art of brand storytelling with Maxx Delaney, Creative Director at Quality Meats Creative, as he unpacks strategies for standing out in saturated markets. Drawing from his work with brands like Jefferson's Bourbon, Delaney reveals how to craft compelling brand narratives that resonate across channels and drive demand. Learn to balance …

1
Cleveland Clinic’s Pioneering Approach to Content Marketing + AI with Amanda Todorovich 44:21

5M ago44:21

44:21

In this episode, Amanda Todorovich, Executive Director of Digital Marketing at Cleveland Clinic, unveils the strategies behind the brand’s top-tier content marketing program. Amanda shares insights on building high-performing teams, proving ROI, and responsibly integrating AI into your content marketing practice. Overall, this episode is packed wit…

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Earning Customer Trust in the Age of AI and Misbelief: A Behavioral Economics Perspective with Professor Dan Ariely 33:00

6M ago33:00

33:00

How do you, as a marketer, gain the trust of your customers in a society that is rife with misinformation and misbelief? In this episode of Content Disrupted, esteemed behavioral economist Dan Ariely, explains the psychological and social drivers behind misbelief and how it is perpetuated in today’s low-resilience, high-stress society. Discover the…

1
SEO in the Age of Generative AI: Mastering Topical Authority and Content Strategy with Bernard Huang 47:19

6M ago47:19

47:19

How is generative AI disrupting Google search and what does that mean for brands and content creators? In this episode of Content Disrupted, Clearscope Founder Bernard Huang sits down with Skyword EVP Dan Baptiste to discuss the current and future state of SEO and AI-powered search. They delve into the cannibalization of search traffic, the new way…

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Customer-Driven Digital Marketing: A Human-to-Human Approach with Marquis Health Consulting Services’ Natalie Adis 29:49

7M ago29:49

29:49

For marketers, it’s essential to step out from behind the screen and reconnect with what really matters—your customers. In this episode of Content Disrupted, Natalie Adis, VP of Digital Marketing and Social Media at Marquis Health Consulting Services, shares how prioritizing empathy over automation through boots-on-the-ground interactions transform…

1
Beyond Tactics: Building Brands Through Purpose and Positioning with Jessica McCarthy 40:02

7M ago40:02

40:02

Is your brand chasing tactics or shaping the market? In this episode of Content Disrupted, Jessica McCarthy, veteran marketer and current CMO at Care New England, reveals how refocusing your brand on its core purpose, redefining corporate social responsibility, and embracing AI responsibly can create bigger marketing impact and help brands build re…

1
Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon 37:34

8M ago37:34

37:34

Forget marketing to traditional demographics! Today's consumers are chameleons, blending identities and buying based on the situation. How can your brand keep up? In this episode of Content Disrupted, Dr. Michael Solomon, consumer behavior expert and professor of marketing at Saint Joseph’s University, delves into the complexities of modern consume…

1
How to Craft Brand Stories that Sell with Find the Red Thread’s Tamsen Webster 34:48

8M ago34:48

34:48

Struggling to cut through the noise and reach your ideal audience? Your brand message might be the culprit. In this episode of Content Disrupted, Tamsen Webster, Founder, and Chief Message Strategist of Find the Red Thread, shares the power of the Red Thread Method in brand marketing, revealing why traditional marketing messages fail and what you c…

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Applying Data Science to Brand Bonding in the Digital Age with CMO, Tricia Nichols 30:14

9M ago30:14

30:14

Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. In this episode of Content Disrupted, trailblazing CMO Tricia Nichols shares her insights on fostering and tracking brand bonding, balancing short-term vs. long-term perspectives, and using data science to answer the right questions at the right time. Episode Hi…

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It’s Time to Diversify Your Healthcare Marketing Mix 36:39

10M ago36:39

36:39

In this episode of Content Disrupted, Terrence Wiggins, Director of Global Marketing at Cook Medical, dives into the power of podcasts for raising brand awareness in the healthcare industry, the unique nature of healthcare marketing, the role of subject matter experts in creating impactful content, and strategies for developing and growing a succes…

1
How Top Brands Blend Brand and Performance Marketing with Expert CMO Bob Sherwin 34:51

11M ago34:51

34:51

When blending brand and performance marketing, success lies in continuous improvement and feedback, ensuring that each marketing channel, whether brand-focused or performance-driven, contributes to overall business growth and customer engagement. This week, we spoke with Bob Sherwin, former Chief Marketing Officer at Wayfair and seasoned industry l…

1
TikTok’s Sofia Hernandez on Disrupting Sameness in Digital Marketing 34:39

11M ago34:39

34:39

Observing what's trending on TikTok, you can discern a tremendous amount about what piques people's interest and how they prefer to consume information. This week, we spoke with TikTok's Global Head of Business Marketing, Sofia Hernandez, about the evolution of brand storytelling from the importance of diversity and risk-taking to the innovative st…

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Rethinking Marketing through Just-in-Time Content Operations 43:36

12M ago43:36

43:36

How often does your marketing team produce content based on internal opinions or requests? Many of us are guilty of this practice, despite knowing it’s ineffective and wasteful. In this conversation with Axel Kirstetter, VP of Global Product Marketing at Guidewire, we explore methods to enhance your marketing’s precision, effectiveness, and efficie…

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How to Build a High-Impact Content Marketing Strategy: Insights from Autodesk’s Dusty DiMercurio 44:47

1y ago44:47

44:47

At Autodesk, content marketing started as a program to drive demand within a new audience segment. Today, it’s crucial to the enterprise’s overall growth strategy. In this episode, we talk to the marketing leader behind that evolution, Dusty DiMercurio, about how to ensure content marketing plays a high-impact role in the business, from the content…

1
The Winning Formula: Creativity, Data, and Purpose at Coca-Cola 30:25

1y ago30:25

30:25

Generative AI is reshaping brand marketing, with its impact on the fusion of creativity, analytics, and purpose—the "growth triple play"—taking center stage. McKinsey reports that brands successfully combining these elements typically achieve more than double the growth of their industry peers. So, how do triple-play brands like Coca-Cola use AI to…

1
Beyond Beige: Ardath Albee's Blueprint for Buyer-Driven B2B Strategies 49:22

1y ago49:22

49:22

Buyers are fed-up with irrelevant, unhelpful B2B content. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up. Delivering the content we ‘think’ our customers want has proven ineffective. According to Forrester, a whopping 85% of marketers say their content doesn’…

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The Inside Track to Enterprise Marketing Transformation 50:46

1y ago50:46

50:46

Navigating the challenges of unifying messaging and adopting data-driven marketing processes is especially complex for large enterprises. Reckitt, the parent company behind renowned brands like Lysol, Clearasil, Woolite, and Enfamil, confronted these obstacles when recognizing the need to shift from traditional to digital marketing practices. In th…

1
Brand Building: What it Takes to Break Through the Customer Friend Zone 31:37

1y ago31:37

31:37

In the fierce battle to gain a marketing edge, it's easy to be swayed by the allure of data-driven targeting and the vast array of digital tools promising precision. But as marketers, our true success lies not in how accurately we target, but in how effectively we emotionally connect. In this episode of Content Disrupted, Doug Zarkin, Retail & Bran…

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How to Create a Marketing Strategy That’s Customer-Centric and Business Savvy 46:46

1y ago46:46

46:46

As a marketer, think about how often your decisions are questioned internally. The truth is, if you can quickly build a reputation as someone who uses marketing to drive business results, most of these questions will disappear. In this episode of Content Disrupted Patrick Ward, the Vice President of Marketing at Formula.Monks gets real about how to…

1
Building the Machinery for B2B Growth 42:21

1+ y ago42:21

42:21

Scott Harkey helped grow Levvel’s revenue 20x over seven years as CSO. When the company was acquired by Endava, he took on a global marketing role and faced the formidable task of replicating a top-tier marketing operation and scaling it across various solutions, industries, and regions. In this episode of Content Disrupted, Scott delves into his p…

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The 10-Second Customer Journey: Evolving Brand Storytelling for the Digital Age 31:52

1+ y ago31:52

31:52

Digital behavior is full of contradictions. We expect to absorb information in seconds, yet we’ll spend hours binging content we find interesting in the moment. What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing …

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Content Disrupted: Bold Takes on Brand Marketing Trailer 1:32

1+ y ago1:32

1:32

Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.soSkyword

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SBM 150: Learn To Love Buying an Audience with John Lawson 57:46

4y ago57:46

57:46

Today’s Guest In this episode you will learn about John’s experience running a virtual summit with no previous audience. John Lawson is an expert in Ecommerce and helping speakers grow their careers. This is the 150th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Segment your audience and narrow down subject matter to bring in a better aud…

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SBM 149: Sell Courses in an Environment Controlled by You with Panos Siozos 35:10

4+ y ago35:10

35:10

Today’s Guest Panos Siozos is the founder of Learn Worlds (online course platform). This is the 149th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Research shows that people snooze after 12 minutes. 6-10 minute modules work best. TOPICS DISCUSSED The beginning Why a course platform Target audience Making teachers better Customer success A…

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SBM 148: Build an Audience Around a Purpose Not Around You 49:32

4+ y ago49:32

49:32

Today’s Guest David has built up a FB group to 5000+ members in around 2 years. He has used it to learn about his audience and find out what to sell them. This is the 148th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Don’t go after a market that doesn’t have an existing FB group unless you’re already really good at what you do. TOPICS DI…

1
SBM 147: How Fiverr Made a Pivot Into eLearning with Lior Albeck 32:50

4+ y ago32:50

32:50

Today’s Guest Lior Albeck is a business strategist at Fiverr. This is the 147th session of Smart Brand Marketing. TOPICS DISCUSSED Why did Fiverr pivot into courses? Which skills to teach? How do you introduce elearning without messing up the core business? What has been the experience so far? Lessons learned Mistakes made Tips on production How is…

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SBM 146: How to Create Your Masterpiece in a Distracted World with Derek Sivers 42:42

4+ y ago42:42

42:42

Today’s Guest Derek Sivers is a musician, producer, circus performer, entrepreneur, TED speaker, and book publisher. He started CD Baby. This is the 146th session of Smart Brand Marketing. TOPICS DISCUSSED How to use your time wisely? How to choose your battles (decide what to focus on)? When to push through obstacles and when to give up Importance…

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SBM 145: Systems, Growth and Why Hustling is Overrated 42:42

5y ago42:42

42:42

Today’s Guest In this episode we address the neverending dilemma of hustle and growth. Davis’s business helps coach people on how to get a certain high income job. This is the 145th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The biggest win is not making more money but getting your time back. TOPICS DISCUSSED What systems to create firs…

1
SBM 144: How to Promote Your Online Course Organically 30:10

5y ago30:10

30:10

Today’s Guest In this episode you will learn about how Teri has been able to successfully promote her online course with spending a cent on paid ads. Teri Ijemoa is an expert in stock trading and investing. This is the 144th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: If you bring the strategies and techniques from the marketing world in…

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SBM 143: How to Escape the Services Hamster Wheel with Rand Fishkin 59:49

5y ago59:49

59:49

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SBM 142: How To Serve The Most People in The Best Way with Estie Rand 59:49

5y ago59:49

59:49

Today’s Guest Estie Rand is an internationally acclaimed speaker, award-winning business consultant and marketing strategist who helps scale businesses. This is the 142nd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The work-work balance. If you can control your work… you have time to live. How to look at social media platforms: FB is lik…

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SBM 141: What Would I Tell A Younger Me with John Lawson 1:05:02

5y ago1:05:02

1:05:02

Today’s Guest In this episode we address the things we would tell our younger selves…if we actually would listen back then. This is the 141st session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Your audience is your business. TOPICS DISCUSSED Dealing with coaches and experts Having luck find you How to not be gullible Your follow through The soc…

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SBM 140: Using Solutions from Your Service to Create an Online Course with Meryl Johnston 25:14

5y ago25:14

25:14

Today’s Guest In this episode we take you through a case study. Meryl used her productized bookkeeping service to figure out the content for her online course. We go over the beta & first launch and her experience marketing the course. Meryl Johnston is an expert in accounting and book keeping.. This is the 140th session of Smart Brand Marketing. M…

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SBM 139: Eliminating, Automating, Delegating & Scaling with Ben McAdam 37:41

5y ago37:41

37:41

Today’s Guest In this episode you will learn about how to use numbers to grow your business. Ben McAdam is a profits coach and a virtual CFO. This is the 139th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: 33 fulfillment 5-15 marketing 20 profit Pay & Overhead Rest TOPICS DISCUSSED Why numbers are important Hustling and working solo Having…

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SBM 138: Delegating High End Tasks with Mads Singers 26:49

5y ago26:49

26:49

Today’s Guest In this episode you will learn about delegating high skill tasks. Mads Singers is an expert in hiring and delegating. This is the 138th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The biggest ROI for companies is investing in your management team. TOPICS DISCUSSED The three types of people you can hire What to focus on? Get…

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SBM 137: The Pressures of Being a Soloprenuer with John Lawson 50:23

5+ y ago50:23

50:23

Today’s Guest In this episode you will learn about the fun ride we call owning a business. John Lawson is an expert in public speaking and ecommerce This is the 137th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Have people join a FB Group. Easiest way to warm up an audience TOPICS DISCUSSED Online Course launch Bali trip Pivots Re-brandi…

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SBM 136: Creating The Perfect Value Ladder with Joe Sanok 27:09

5+ y ago27:09

27:09

Today’s Guest In this episode you will learn about how Joe grew his business over the last 7 years. The challenges he overcame. The succeses he had and more…. Joe Sanok is an expert in helping grow private practices. This is the 136th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Create a resource page with all of your lead magnets and let…

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SBM 135: It Is Incredibly Hard To Make a Dollar Online with Tommy Griffith 32:29

5+ y ago32:29

32:29

Today’s Guest In this episode you will learn about an 8 year journey Tommy took creating his online course company. Tommy Griffith is an expert in training SEO through online courses. This is the 135th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: You have to be annoying to get those Emails. Clickminded uses a welcome mat that covers the e…

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SBM 134: The 80/20 of Marketing Online Courses with Perry Marshall 1:04:29

5+ y ago1:04:29

1:04:29

Today’s Guest In this episode you will learn about course marketing. Perry Marshall is an expert in marketing. This is the 134th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The number of unsolved problems never goes down… it only goes up. An oz of prevention is worth a lb of cure but People will pay 16x more for an oz of cure than a lb o…

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SBM 133: Advertising on Linkedin with AJ Wilcox 32:31

5+ y ago32:31

32:31

Today’s Guest In this episode you will learn about the ins and outs of LinkedIn advertising. AJ Wilcox is an expert in LinkedIn advertising. This is the 133rd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The targeting is similar to FB but you can also upload a list of company names. Sponsored content

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SBM 132: How to Build an Engaged Community with Rob Balasabas 38:46

5+ y ago38:46

38:46

Today’s Guest In this episode you will learn about the best way to build a community. Rob Balasabas is an expert in social media and community manager expert. This is the 132nd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: It’s like anything else. You have to build systems around this or it won’t be sustainable. TOPICS DISCUSSED Managing a…

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SBM 131: How to Step Away From Your Business with Yvonne Heimann 24:33

6y ago24:33

24:33

Today’s Guest In this episode you will learn about how to make sure that your outsourced team is a success. Yvonne Heimann is an expert in business efficiency. This is the 131st session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Have your apprentice record as much as they are doing so that the next one they have a starting point. TOPICS DISCUSS…

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