The Power of Purpose-Driven Brand Stories with David Aaker

Content Disrupted: Bold Takes on Brand Marketing

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5M ago 43:36

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In this episode, David Aaker, hailed the “Father of Modern Branding” and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humanize a brand.

Episode Highlights:

[10:40] Purpose In Branding
[23:40] The Value of Subcategories
[32:42] Message Distribution
[37:00] Marketing and AI
[38:58] The Future of Marketing

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Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so

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