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Brand Building: What it Takes to Break Through the Customer Friend Zone
Manage episode 380337867 series 3513482
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In the fierce battle to gain a marketing edge, it's easy to be swayed by the allure of data-driven targeting and the vast array of digital tools promising precision. But as marketers, our true success lies not in how accurately we target, but in how effectively we emotionally connect. In this episode of Content Disrupted, Doug Zarkin, Retail & Brand Marketing Expert, and Author of "Moving Your Brand Out Of The Friend Zone,” delves into the power of emotionally-driven consumer decisions, unravels his transformative "think human" approach to marketing, confronts the pitfalls of over-relying on data, and uncovers the art of crafting a brand that truly distinguishes itself in an overcrowded market.
Episode Highlights:
- [02:46] Building Brand Love: Moving Beyond Friendship in Marketing
- [07:31] The Importance of Thinking Human
- [12:26] An Over-Reliance on Data: The Pitfall of Modern Marketing
- [16:37] Building a Strong Brand from the Ground Up
If you enjoyed this episode, make sure to subscribe, rate, and review on:
Apple Podcasts Link: https://apple.co/3M6ObpG
Learn more about Doug’s book Moving Your Brand Out of the Friend Zone.
Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com
Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so
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