Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Вміст надано Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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continue reading
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continue reading
Master the best of what other people have already figured out. Skip decades of trial and error. Each episode reveals proven insights from world-class performers. No fluff. No small talk. Just actionable wisdom for your business and life. Instagram: https://instagram.com/farnamstreet LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ Newsletter: Join over 750,000 people and upgrade your thinking in 5 minutes a week. fs.blog/newsletter
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Positive Leadership has the power to change the world. By focusing on trust, empathy and wellbeing, leaders can energize their teams to achieve success for individuals, their organization, and society overall. But it is still something that is relatively unknown outside academic circles. Join Jean-Philippe Courtois, a member of the Microsoft executive senior leadership team, as he brings Positive Leadership to life for anyone who acts in a leadership capacity, both personally and professiona ...
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Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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Player FM - додаток Podcast
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The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design
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SBM 133: Advertising on Linkedin with AJ Wilcox
Manage episode 232139868 series 1462156
Вміст надано Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Today’s Guest
In this episode you will learn about the ins and outs of LinkedIn advertising.
AJ Wilcox is an expert in LinkedIn advertising.
This is the 133rd session of Smart Brand Marketing.
MY BIGGEST TAKEAWAY:
The targeting is similar to FB but you can also upload a list of company names.
Sponsored content <– recommended for beginners (single image)
For image select something bright that contrasts the color of linkedin
(purple, green, orange)
Text – include why you should pay attention call to action
Headline – name of asset
ex: free ebook download now, webinar on x subject
Text Ad with tiny ad (right side) <– Low risk, only served on laptop
Email ad <– If it sounds like a personal invitation
Dynamid ads <— Least favorite and not recommended
TOPICS DISCUSSED
- Cost Per Click with Linkedin
- Lifetime value
- Targeting
- The real value with linkedin
- Organic vs paid
- Average cost per lead
- Ad formats
- Making this work
- Advanced tactics
- Frequency
- Split testing
RESOURCES
AJ IN ACTION
THANK YOU FOR LISTENING!
To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!
Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!
The post SBM 133: Advertising on Linkedin with AJ Wilcox appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.
50 епізодів
Поширити
Manage episode 232139868 series 1462156
Вміст надано Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Today’s Guest
In this episode you will learn about the ins and outs of LinkedIn advertising.
AJ Wilcox is an expert in LinkedIn advertising.
This is the 133rd session of Smart Brand Marketing.
MY BIGGEST TAKEAWAY:
The targeting is similar to FB but you can also upload a list of company names.
Sponsored content <– recommended for beginners (single image)
For image select something bright that contrasts the color of linkedin
(purple, green, orange)
Text – include why you should pay attention call to action
Headline – name of asset
ex: free ebook download now, webinar on x subject
Text Ad with tiny ad (right side) <– Low risk, only served on laptop
Email ad <– If it sounds like a personal invitation
Dynamid ads <— Least favorite and not recommended
TOPICS DISCUSSED
- Cost Per Click with Linkedin
- Lifetime value
- Targeting
- The real value with linkedin
- Organic vs paid
- Average cost per lead
- Ad formats
- Making this work
- Advanced tactics
- Frequency
- Split testing
RESOURCES
AJ IN ACTION
THANK YOU FOR LISTENING!
To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!
Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!
The post SBM 133: Advertising on Linkedin with AJ Wilcox appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.
50 епізодів
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Ласкаво просимо до Player FM!
Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.
Схожі до The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Master the best of what other people have already figured out. Skip decades of trial and error. Each episode reveals proven insights from world-class performers. No fluff. No small talk. Just actionable wisdom for your business and life. Instagram: https://instagram.com/farnamstreet LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ Newsletter: Join over 750,000 people and upgrade your thinking in 5 minutes a week. fs.blog/newsletter
…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy and wellbeing, leaders can energize their teams to achieve success for individuals, their organization, and society overall. But it is still something that is relatively unknown outside academic circles. Join Jean-Philippe Courtois, a member of the Microsoft executive senior leadership team, as he brings Positive Leadership to life for anyone who acts in a leadership capacity, both personally and professiona ...
…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
Interesting stories from today’s franchisors and entrepreneurs.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
Переходьте в офлайн за допомогою програми Player FM !
