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How to Build a High-Impact Content Marketing Strategy: Insights from Autodesk’s Dusty DiMercurio
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At Autodesk, content marketing started as a program to drive demand within a new audience segment. Today, it’s crucial to the enterprise’s overall growth strategy. In this episode, we talk to the marketing leader behind that evolution, Dusty DiMercurio, about how to ensure content marketing plays a high-impact role in the business, from the content activation strategies that work to the kinds of wins that get Sales and the C-suite to lean in.
Episode Highlights:
- [02:48] Foundations of an Effective Content Marketing Practice
- [08:57] Proving Content’s Business Impact
- [14:58] Crafting Content for Account-Based Marketing
- [22:42] Creative Storytelling in B2B Marketing
- [37:03] Balancing Efficiency and Originality in Content Creation
If you enjoyed this episode, make sure to subscribe, rate, and review on:
Apple Podcasts: https://apple.co/3GIvJAw
Spotify: https://spoti.fi/3Rj4odf
Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com
Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so
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