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If you’re a corporate marketer who wants to get better returns from your digital marketing investment, The Corporate Digital Marketing Podcast is for you. You’ll hear insights from a range of marketers and industry experts to help you take advantage of your many digital opportunities Your host, digital marketing expert, published author and regular media presenter, Peter Applebaum examines the latest digital strategies, tactics, case studies and technologies to help you drive your brand and ...
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Military Mindset for Business

Peter Liston, Co-Founder - Trust The Process

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There are many lessons business can learn from the military and your host Pete Liston is going to share exactly what he learnt in the Australian Army that has allowed him to create and build multiple 7 figure businesses. Pete will be joined by guests who have also transitioned from military to entrepreneurship and are keen to share their stories.
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The Rev up

Ben Shipley - Chief Growth Officer at Trust The Process

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A podcast about revenue generation! Your host Ben Shipley, Chief Growth Officer at Trust The Process, will take you through the fundamentals of modern, efficient revenue generation for anyone that needs to have a conversation in order to sell. Ben and his guests will cover; Demand Creation, Demand Capture, Conversion, Customer Success and Expanding your client relationships while having some fun along the way.
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Unlocking sustained business growth requires a potent blend of innovation, adaptation, and customer understanding. Navigating the intricacies of when to commence, identifying the opportune moment, and selecting the most lucrative strategies can be a labyrinth for business owners. Join us in this episode as we delve into the world of business growth…
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People are the heartbeat of your organisation. Unlocking success begins with harnessing the dynamic energy of your people. Establishing robust foundations entails bringing on board the finest talent and cultivating an environment that propels them toward excellence—a non-negotiable for any thriving business. Join special guest Tom Larter, CEO of Wi…
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Ever wondered how to transform your team into a powerhouse, delegate like a pro, and finally escape from the weeds of day-to-day business? Join Ben Shipley, Chief Growth Officer and Host of The Rev Up, as he unravels the secrets to building thriving sales teams, mastering delegation, and taking your business to new heights. Slide deck here: https:/…
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Founder Journey: From Military to business revolutising the clean energy industry. Founders of iO Energy, Luke Morton and Rob Morris, are on a mission to accelerate humanity’s transition to zero carbon by maximising the use of affordable clean electricity. In this episode, dive into their insights on building a business - from securing your first c…
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ESG, once a silent force, is now surging in awareness and proactive implementation. Don't be fooled, it's not just for big corporations; small businesses can also thrive by adopting Environmental, Social and Governance practices. In this episode, join special guest Oliver Barnes, Managing Partner at ESG+F. Oliver shares wisdom into the world of ESG…
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Success is a universal aspiration, but it's not a one-size-fits-all formula. In this episode, we learn from an ex-Military veteran who's excelled in the Military and in the business world. Chris Rhyss Edwards - HDR Research Candidate, Speaker, Author and Director of Empathic Labs - shares insights into: Embracing imperfection and avoiding procrasti…
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Every business owner knows that growth requires a substantial investment, making cost-effective resourcing a top priority for staying competitive. Join our usual host, Ben Shipley, Chief Growth Officer of Trust the Process, as he makes a special guest appearance on the Smart Talent Solutions podcast. Ben unpacks the art of scaling your sales team b…
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In business, remember this: Community is mightier than going it alone. From mentors, networks, to the reputation game – relationships are gold for entrepreneurs. Join us in this episode of Military Mindset for Business with our special guest, Daniel Hakim, Founder of CUB Club of United Business and Boa App. Through CUB and Boa App, Daniel is unitin…
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Sales is undergoing a seismic shift, where the path to success is no longer about merely assembling a skilled team and connecting with your audience. In today's dynamic landscape, the possibilities for enhancing team efficiency and skyrocketing performance are boundless. Join Ben Shipley, Chief Growth Officer at Trust the Process, as a special gues…
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Unlocking the power of military teamwork for business success. Discover the secrets to building unstoppable teams in the world of business. Join us this week on the "Military Mindset for Business" podcast with our special guest, Bryce Turner, Managing Director of Klepper, a consultancy for the Military. Bryce will share invaluable lessons from both…
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Growth can drain your cash, but smart decisions can minimise the hit. In this episode of The Rev up, we’ve flipped the script! Ben Shipley, our usual host and Chief Growth Officer at Trust the Process, will be interviewed by a special guest host, Charmaine Keegan, Director of Smarter Selling and an undisputed expert in the field of sales training. …
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Lessons on leadership and process from the frontline! This week we chatted with Andy Cullen, Military Veteran turned Co-founder of PTSD Resurrected. Through gripping war stories, our Andy underscores the critical importance of process and leadership in the most challenging of circumstances – the battlefield. And we explore the parallels between the…
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Marketing forms the bedrock of your business growth, but the rapidly shifting digital landscape presents a challenge for entrepreneurs looking to expand their presence and drive profits. In this week's special edition episode, our podcasts, The Rev Up and Military Mindset for Business, unite to bring you insights from industry experts Susan Werkner…
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Marketing forms the bedrock of your business growth, but the rapidly shifting digital landscape presents a challenge for entrepreneurs looking to expand their presence and drive profits. In this week's special edition episode, our podcasts, The Rev Up and Military Mindset for Business, unite to bring you insights from industry experts Susan Werkner…
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A well-defined sales process is the foundation of any successful growth strategy, offering a structured framework that steers sales teams towards consistent and predictable outcomes. However, developing such a process can be a challenging endeavour, often accompanied by numerous uncertainties and questions. In this episode of The Rev Up, join speci…
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It’s time to debunk the realities of outsourcing! Widely recognised as a game-changing strategy for businesses seeking cost efficiency and turbocharged competitiveness, many are still concerned that outsourcing will cause a rise in job displacement and has potential logistical challenges associated with managing remote operations. In this episode o…
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As business owners we are always being asked for referrals - and we love to give them. But what if you could turn those referrals into powerful, long-lasting business partnerships? In this episode of The Rev Up, hear from Therese Tarlinton - a Brand Collaborator, Business Advisor, Best-Selling Author and Keynote Speaker. Therese shares insights int…
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Unlocking success in the modern business landscape requires more than just transactions; it demands connections. This is where relationship marketing steps onto the stage. Beyond one-off sales, it's a strategic dance of loyalty-building, personalised engagement and mutual growth that turns customers into lifelong partners. In this episode of Milita…
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In a world that’s becoming increasingly entangled with data and technology, businesses are losing sight of the fundamentals when it comes to understanding their customer and creating demand. In this episode of hear from Chris Walker, Founder and CEO of Refine Labs and Host of Revenue Vitals podcast, about the importance of customer-centricity for m…
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Today's organisations face a myriad of challenges that demand agile strategies and decisive action - from natural disasters and cyber events to serious allegations and regulatory investigations. Approaching these risks with foresight and adaptability is key. In this episode of Military Mindset for Business we chat with Allan Briggs, CEO of Crisis S…
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Building a sales team from scratch may seem daunting. Some business owners may shy away from sales, feeling it's not their strong suit, while others fear letting go once they’ve a sales process that works. Once you start growing your team, you’re faced with additional pressures of hiring right people, onboarding them for success and developing them…
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The pursuit of profit, increased competition and relentless pressures creates a challenging business environment where ethical boundaries can get blurry. In this episode of Military Mindset for Business podcast, we explore the ethical considerations of applying the military mindset to business. Join our special guest, Vedran Maslic - Military Veter…
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The world around us is changing - from economic challenges to technology advancement - requiring sales leaders to rapidly reshape the way they operate in order to continue driving growth. In this episode of The Rev Up, we’re joined by Ryan Liubinskas, VP Global Sales Development at CoachHub. As a global sales leader who is passionate about growing …
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Imagine yourself as a small business owner, working tirelessly to bring your dreams to life. Your hard work has led to the creation of valuable intellectual property, essential data and intricate systems. But what if all your efforts were suddenly snatched away or compromised by a preventable cyber attack? The repercussions could be catastrophic – …
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Event marketing is an ultimate winning strategy for savvy businesses looking to turbocharge their brand awareness, engage target audiences and skyrocket customer acquisition. But here's the burning question: How can you measure its impact and ensure a return on investment? 🤔 In this episode of The Rev Up podcast, host Ben Shipley, Chief Growth Offi…
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Outsourcing has become increasingly relevant for business owners aiming to streamline operations and boost productivity. However, many question whether it's the right solution for their business? Which roles should be outsourced, and how can you ensure the best return on investment? This week, Pete Liston, our Co-Founder at Trust the Process and Ho…
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What does it take to build a growth engine that ensures long-term success for your business? In this special edition of The Rev Up podcast, Ben Shipley - Chief Growth Officer at Trust the Process - leads a Live Q&A session on building an effective growth engine for sustainable business success. Joined by business owners and industry experts for a c…
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Are you looking to stand out and sell with confidence? Despite putting your heart and soul into developing products/services to improve customers' lives, many business owners struggle to differentiate themselves from competitors in the sales process. They commonly find they have limiting beliefs about the unique value they offer, carrying them into…
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In a world where we have an abundance of data at our fingertips, marketers and business owners face the challenge of making sense of this data to drive better results and maximise their return on marketing spend. Join us in this episode of The Rev Up where we chat with Jim Gianoglio, Director of Marketing Analytics at Bounteous, about the power and…
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There are certain circumstances that even the most exceptional leaders cannot adequately prepare for. Imagine yourself as a military leader, tasked with leading your troops into battle while grappling with the news of three tragic Military deaths. How would you navigate through such a challenging situation with your team? In this episode, we delve …
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Master your marketing, unlock business growth - this is the ultimate goal business owners looking to scale. Yet building a well-oiled marketing strategy is complex, even for the most experienced business owners. Finding the right talent, selecting the best tools, defining metrics for success and allocating budgets to the most profitable channels, a…
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Supply chain is the critical glue that holds your business together. Whether your supply chain is simple or complex, it has a powerful influence on everything from product/service availability, cost and quality, to innovation, environmental impact and ultimately customer happiness. With a million and one things to juggle, it’s no surprise that busi…
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Outsourcing: Could it be the ultimate business hack? While there's no one-size-fits-all answer, outsourcing can be a winning strategy when executed well. But, let's be real, as with many things in business, going it alone isn't always the best idea. In this week's episode, our Chief Growth Officer at Trust the Process, Ben Shipley, is a special gue…
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From Soldier to entrepreneur, investor, and ‘Shark’ on Shark Tank Australia. Steve Baxter's name is synonymous with success in the Australian business world, yet few know that his career started with an unconventional path. Beginning as an Army apprentice, to becoming one of Australia's leading entrepreneurs, investors, and a ‘Shark’ on Shark Tank …
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To create a business that stands the test of time, you need to invest in two key things: yourself and your team. Prioritising growth in these areas will unleash a world of untapped potential for your business. Just ask our special guest, Rory Fitzpatrick, Managing Director at CloudGo Services, who’s proven this to be an ultimate building block for …
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No sales, no success - that's the harsh reality for any business, no matter how amazing their products or services are. Yet, understanding how to ‘sell’ and what drives a sales team to perform can be complex for even the most experienced. That is, unless you’ve mastered one thing: MINDSET. In this episode of The Rev Up, host Ben Shipley, Chief Grow…
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When it comes to business growth, what comes to mind first? Do you immediately think of strategies, compelling content, and persuasive selling techniques? Or do you consider the critical components of a successful team, efficient processes, and insightful analytics? While that’s all part of the business growth puzzle, get ready to be inspired, as o…
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From one lawn mowing business to 5,000 franchisees, Jim's Group is a household name around Australia - and for good reason! Since its humble beginnings in 1982, Jim’s Group now generates $500 million in annual revenue from it’s 5,000 franchisees, and offers over 50 services including mowing, cleaning, and even dog washing! So, what's the secret sau…
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The world of digital marketing is vast and complex, making it challenging for even the most seasoned business owners to master. With topics like ‘attribution models’, ‘ROI’, ‘KPIs’ and more, being debated by experts every day, there are no straight-forward answers for business owners looking to tap into digital marketing. Luckily, nowadays business…
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Internet, technology and data have created the “perfect storm” for the rise of the shared economy, revolutionising the way businesses and consumers connect. With household names likes Uber, AirBnb and WeWork, much of how we consume - travel, eat, work and sleep - is influenced by the shared economy. When it comes to managing the talent in your busi…
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All entrepreneurs want to answer this question: How can I win more qualified, high-value clients with as little resources as possible? In this episode of The Re Up, Carl Price introduces listeners to the world of Account-based Marketing - a highly targeted growth strategy where Sales and Marketing create personalised buying experiences for specific…
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Running a business can be one of the most challenging paths a person chooses to take - it’s a journey where obstacles must be faced head-on, glass-ceilings in growth shattered, and personal limitations overcome. Just ask our next guest, Aidan Parsons. Aidan is the Director of Keystone Executive Coaching, and a leadership and behavioural outcomes sp…
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Welcome to the latest episode of our podcast Military Mindset for Business! Today, our host Pete Liston has a very special guest, Nat Koko. Nat is a Creative Explorer and Owner of Willow Branding, a Sourcing clothing company with a wealth of experience in the world of branding uniforms. As per her own words, she had to reset per career to the conce…
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In this episode of "The Rev Up" podcast, join us in exploring the awe-inspiring journey of Emily McLeod, Co-founder of WOW Recruitment, who is on a mission to bring happiness to clients, candidates, and recruiters simultaneously. Tune in to gain valuable insights and learn more about entrepreneurship, marketing, sales and leadership. Don't miss out…
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Luke Morris Supply Chain Senior Executive with 15 years of experience and Pete Liston, co-founder at Trust The Process have one thing in common: They are both Military veterans that succeed in the business world. Discover how their military career helped them grow businesses and develop complex logistic operational projects in this Military Mindset…
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Join Ben Shipley, Chief Growth Officer of TTP, as he sits down with guest Ross Ashman, Global Co-Founder & CEO of Public Sector Network, a B Corp Company, to delve into the ever-evolving world of sales with an interesting approach to ethics and remote work topicality. They'll be discussing the changes sales has gone through over the years and how t…
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In this episode of Military Mindset for Business, host and TTP Co-founder Peter Liston sits down with special guest, business consultant Steve Cotterill, a retired military veteran who served as Cavalry officer for 15 years – and is now a business consultant. Together, they dive into the valuable lessons and mindset that the military can teach us a…
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Tune in to The Rev up with our Host Ben Shipley, Chief Growth Officer of Trust the Process and special guest Rick Theobald, a leading sales expert with over 20 years of experience in helping businesses grow and succeed. Rick will share his wealth of knowledge and proven strategies on how to make your business successful and effective in sales. Rick…
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Welcome to The Rev Up podcast, where we deliver key information for small business owners looking to increase revenue while also improving profitability. Hosted by our head of growth Ben Shipley, the focus of this video podcast will be on service-based businesses and especially businesses that require a human to human interaction in order to make s…
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In this episode our host, Pete Liston, is joined by his Co-Founder and CEO of Trust the Process, Matt Moseley to talk about their own experience transitioning from the military to entrepreneurship and how they were able to use the lessons learnt during their military career to succeed in business. Trust The Process was founded by Matt Moseley and P…
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