))
S1E5 | How to win high-value, best-fit customers for your Business | Carl Price
Manage episode 357920980 series 3438071
Вміст надано Ben Shipley - Trust The Process and Ben Shipley - Chief Growth Officer at Trust The Process. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Ben Shipley - Trust The Process and Ben Shipley - Chief Growth Officer at Trust The Process або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
All entrepreneurs want to answer this question: How can I win more qualified, high-value clients with as little resources as possible?
In this episode of The Re Up, Carl Price introduces listeners to the world of Account-based Marketing - a highly targeted growth strategy where Sales and Marketing create personalised buying experiences for specific groups of people, in order to reach best-fit, high-value clients.
Carl is no stranger to innovating the way businesses achieve growth. As the Global Vice President of Pipeline & Growth at Freshworks, he leads a global team of 300+ sales professionals. Using the principles he shares in this episode, Carl has scaled multiple high performing sales teams for rapid growth companies within $500M - $2B of revenue.
Watch this episode to:
Unpack the the role of Marketing, Business Development and Sales in an Account-based Marketing context- Learn how to effectively qualify prospects (including a step that is overlooked by most)
- Innovative ways to measure buyers intent to focus your sales efforts
- Discover how to get the most out of remote sales teams
- Uncover why measuring ‘engagement’ may be a more valuable metric than ‘activities’.
Connect with Us:
Instagram: @trusttprocess
LinkedIn: www.linkedin.com/company/trust-the-process
Website: www.trusttheprocess.com.au
25 епізодів
Поширити
