201 - ft. Steve Kearns: Scale Your Global Business With a Centralized Content Strategy (A LinkedIn Case Study)

B2B Marketing and More With Pam Didner

B2B Marketing and More With Pam Didner

46:39

“If we march into that village and we start trying to persecute people for using poison, something that's very illegal, nobody's going to talk to us. We're not going to find out where the poison came from. We're not going to be able to shut anything down. We should take the approach that people are using poison because they're desperate, because they see no other alternative.” – Andrew Stein Andrew Stein is a wildlife ecologist who spent the past 25 years studying human carnivore conflict from African wild dogs and lions in Kenya and Botswana to leopards and hyenas in Namibia. His work has long focused on finding ways for people and predators to coexist. He is the founder of CLAWS , an organization based in Botswana that's working at the intersection of cutting-edge wildlife research and community driven conservation. Since its start in 2014 and official launch as an NGO in 2020, CLAWS has been pioneering science-based, tech-forward strategies to reduce conflict between people and carnivores. By collaborating closely with local communities, especially traditional cattle herders, CLAWS supports both species conservation and rural livelihoods—making coexistence not just possible, but sustainable.…

3 роки тому 28:21

MP3•Головна епізоду

Hello, from Portland, Oregon. Welcome to another episode of B2B Marketing & More. My guest is Steve Kearns, Head of Blog and Social Media Marketing for LinkedIn Marketing Solutions.

Today's episode is about scaling global business with a centralized content strategy. We had such a great conversation while recording the show, so I decided to break it into two parts. So, if you want to scale your content across regions, stay tuned for Part 2, to hear more of the business nuggets.

—————

If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

227 епізодів

201 - ft. Steve Kearns: Scale Your Global Business With a Centralized Content Strategy (A LinkedIn Case Study)

B2B Marketing and More With Pam Didner

published 3 роки тому

Поширити

MP3•Головна епізоду

Hello, from Portland, Oregon. Welcome to another episode of B2B Marketing & More. My guest is Steve Kearns, Head of Blog and Social Media Marketing for LinkedIn Marketing Solutions.

—————

If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

227 епізодів

Усі епізоди

B2B Marketing and More With Pam Didner

1
226 - ft. Agnes Fotino O'Connell: How To Align Sales and Marketing for Demand Generation Success 20:34

2 years тому20:34

20:34

Welcome to another episode of B2B Marketing and More with Pam Didner. I haven’t done a lot of episodes lately. That’s because I was busy writing a novel! Yes, I’m writing a novel. I will tell you more little later in a different episode. However, for this episode, I have a special guest for you, Agnes Fotino O’Connell , a Director of Sales Operations & Demand Generation for HMI Performance Incentive . We met at the B2BMX Conference in February. Agnes came to my workshop, and we hit it off right there. At that time, I was talking about sales enablement. Agnes told me that’s something she’s been doing for quite some time now. So, I invited Agnes to my podcast to talk specifically about a couple of things: how to better support sales and how to align sales and marketing for demand generation success.…

B2B Marketing and More With Pam Didner

1
225 - Ask the Experts: Better Ways to Innovate, Market and Close the Deal 20:02

2 years тому20:02

20:02

A big hello from Raleigh, North Carolina, and welcome to another B2B Marketing & More episode! For this final episode of 2022, I will highlight some episodes I think are especially helpful for my B2B peeps and listeners. So let’s get started! Since I love to travel, I thought I’d take you on a trip with me today. It’s a sales journey, but this includes some special stops. At each stop, an expert guest from this year will share tips and tricks to help you improve your sales and marketing chops and reach more ideal customers. In this episode: Carla Johnson is a marketing and innovation strategist, keynote speaker, and author of ten books. In her latest book RE:Think Innovation , Carla breaks down the process that the world’s most prolific innovators use to consistently develop great ideas. AJ Wilcox specializes in paid ads for LinkedIn. AJ is a LinkedIn Ads Fanatic, host of The LinkedIn Ads Show , and founder of B2Linked , the Linkedin advertising agency. Ryan Staley is a sales professional, the CEO and the founder of Whale Boss . Ryan is a fantastic, high-performance salesperson who helps founders and revenue leaders implement 7 and 8 figure sales operating systems in less than three months. Erika Heald is a founder and the lead consultant at Erika Heald Marketing Consulting , Fractional Content Marketing Leader, and Executive Ghostwriter. Through her work, Erika helps many SaaS startups. ------------------ If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com . You can also join my Facebook community: Build Your Marketing Skills to Get Ahead .…

B2B Marketing and More With Pam Didner

1
224 - ft. Chris Carr: Improve Your Digital Marketing with Programmatic Advertising 19:56

3 years тому19:56

19:56

Welcome to another episode of B2B Marketing & More with Pam. My guest today is Chris Carr , founder and CEO of the digital marketing agency Farotech . Tune in to learn how to boost content promotion, and improve your digital marketing with programmatic advertising. ------------------ If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com . You can also join my Facebook community: Build Your Marketing Skills to Get Ahead .…

B2B Marketing and More With Pam Didner

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223 - ft. Tracy Niehaus: 8 Steps to Creating a Solid Account-Based Marketing Strategy 26:39

3 years тому26:39

26:39

Welcome, and thank you for listening to B2B Marketing and More with Pam. My guest today is Tracy Niehaus. Tracy is the board member for MPro, Marketing Professionals in MHI Association and MHI for Material Handling Industry Association. She is also a Senior Marketing Director for Vanderlande, a Dutch company with a 75-year history. In this podcast episode, Tracy shares important steps to help you create an account-based marketing strategy. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com . You can also join my Facebook community: Build Your Marketing Skills to Get Ahead .…

B2B Marketing and More With Pam Didner

1
222 - ft. Jeremy Shere - B2B Podcasting: Another Content Marketing Channel for Marketers 16:03

3 years тому16:03

16:03

Welcome to another B2B Marketing and More episode. My guest is Jeremy Shere . He is the founder and CEO of Connversa Podcasting and the host of the B2B Content Show. Jeremy is an expert in this field and has been doing podcasting for a long time. Today we talk about the do’s and don’ts of B2B podcasting and how to showcase value add if you want to use a podcast as a content marketing channel. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com . You can also join my Facebook community: Build Your Marketing Skills to Get Ahead .…

B2B Marketing and More With Pam Didner

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221 - ft. Stacey Danheiser: Top B2B Marketing Competencies to Boost Your Career 25:04

3 years тому25:04

25:04

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. Today I have a special guest. Stacey Danheiser is the founder and CMO of SHAKE Marketing Group and a host for Soar Marketing Society , a community on Mighty Network. So if you are interested in joining, check that out. Stacey has worked with many companies simultaneously, being in the CMO positions. Now, she is a mentor and has also created many marketing training programs for B2B Marketers. Today we talk about top B2B marketing competencies. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com . You can also join my Facebook community: Build Your Marketing Skills to Get Ahead .…

B2B Marketing and More With Pam Didner

1
220 - SOLO: Confused About ICP and Buyer Persona? Here’s A Crash Course 6:26

3 years тому6:26

6:26

A big hello from Raleigh, North Carolina. Welcome to another SOLO episode where I answer a common B2B marketing question people always ask during my sessions and workshops. That question is: what is the difference between ICP (Ideal Customer Profile) and Buyer Persona? Then, the next question is when and where to use an ICP and Buyer Persona? In today’s episode, I will: Cover the differences between the two Give specific examples of when to use ICP and buyer personas So, what are the differences between ICP and Buyer Personas? ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com . You can also join my Facebook community: Build Your Marketing Skills to Get Ahead .…

B2B Marketing and More With Pam Didner

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219 - ft. Christina Del Villar: Communicating Marketing to the C-Suite: From Objectives to ROI 25:49

3 years тому25:49

25:49

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. Christina Del Villar is my guest today. Christina is a B2B marketer, speaker, and author of the Sway book about marketing strategy, revenue and growth. Our topic today is about communicating marketing to the C-Suite. As we all know, marketing tends to be very complicated, and many marketers have a hard time helping their C-Suite understand marketing’s impact. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com . You can also join my Facebook community: Build Your Marketing Skills to Get Ahead .…

B2B Marketing and More With Pam Didner

1
218 - SOLO: Quick Guide To Emotional Intelligence in the Workplace 9:09

3 years тому9:09

9:09

A big hello from Raleigh, North Carolina. For this SOLO episode, I want to address an important question, but it’s not something discussed widely. That’s right, today’s question is how to improve your emotional intelligence. In this episode, I will answer questions like: What is emotional intelligence? Why is it important? What can you do to improve it? ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com . You can also join my Facebook community: Build Your Marketing Skills to Get Ahead .…

B2B Marketing and More With Pam Didner

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217 - SOLO: 4 Tips To Overcome Imposter Syndrome and Boost Your Career 8:27

3 years тому8:27

8:27

A big hello from Raleigh, North Carolina. In this B2B Marketing and More episode, I want to address an important question – how to overcome imposter syndrome. Growing up, I always wanted to be someone else. It took me a long time to overcome my imposter syndrome. Now I want to share with you what I did so that you can be your unique self with complete confidence. Here are four tips to overcome imposter syndrome and boost your career. If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com . You can also join my Facebook community: Build Your Marketing Skills to Get Ahead .…

B2B Marketing and More With Pam Didner

1
216 - ft. AJ Wilcox: Practical Tips for Running LinkedIn Ads 26:06

3 years тому26:06

26:06

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and more with Pam. I have an exceptional guest, AJ Wilcox . AJ specializes in paid ads for LinkedIn. He is a LinkedIn Ads Fanatic, host of The LinkedIn Ads Show , and founder of B2Linked , the Linkedin advertising agency. Here are practical tips for running LinkedIn ads. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead . When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.…

B2B Marketing and More With Pam Didner

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215 - ft. Robert Rose: The Myth of the Empowered Buyer 19:34

3 years тому19:34

19:34

Hey, big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and More with Pam. I have a very good friend joining me, Robert Rose , Chief Strategist of Content Marketing Institute . Robert and I have known each other for at least, I would say, 10 years. Today, we are going to talk about our favorite topic - the B2B buyers. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com . You can also join my Facebook community: Build Your Marketing Skills to Get Ahead .…

B2B Marketing and More With Pam Didner

1
214 - SOLO: How To Navigate the (Not So) Big and Scary Martech Stack 8:55

3 years тому8:55

8:55

A big hello from Raleigh, North Carolina. In today's episode of B2B Marketing & More, I explain how to set up an efficient and cohesive Martech stack. I'll guide your thinking approach and break down key steps that you can take to tackle this hairy issue. Here's what you need to do to navigate martech stack. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com . You can also join my Facebook community: Build Your Marketing Skills to Get Ahead .…

B2B Marketing and More With Pam Didner

1
213 - ft. Erika Heald: How to Build B2B Thought Leadership 25:50

3 years тому25:50

25:50

Hello, and welcome to another episode of B2B Marketing & More. I have a special guest today: Erika Heald . She's a founder and the lead consultant at Erika Heald Marketing Consulting , where she helps a lot of SaaS startups. Today we talk about B2B thought leadership in the context of B2B marketing specifically. What makes it essential for marketers and companies, and why do they need to be aware of generating thought leadership. Tune in to learn how to build B2B thought leadership. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead .…

B2B Marketing and More With Pam Didner

1
212 - ft. Janet Driscoll Miller: Data-First Marketing: A Modern Approach to Data-Driven Business 22:55

3 years тому22:55