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The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategi ...
 
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show series
 
As a digital marketer, should you worry as more AI tools become available? Would AI replace humans? How far can AI evolve? What can you do so you don't get displaced by AI? In today's episode of The DigitalMarketer Podcast, Mark and three digital marketing creatives–David Canington, Adrian Boysel, and Brad Ball–talk about the role of AI in marketin…
 
Artificial intelligence has already made its way into major industries and is quickly making its way into the digital marketing landscape. Should you be concerned if you are a digital marketing agency owner? Do you think AI will contribute to the success of your business, or is it something that will eventually wipe out small businesses, yours incl…
 
The way people consume content is moving more and more towards video. So if you've never done a single video content or are terrified of getting in front of the camera, it's time to overcome that fear. To help you do that, podcast host Mark de Grasse interviews Tracy Goodwin. Tracy is an internationally known voice expert and an award-winning speak…
 
Are you struggling to create content for TikTok? We might have found a solution. On today's episode, host Logann Norris sits down with Mandy McEwen to discuss how millennials and older generations can eliminate stress from video content creation. Mandy is the Founder & CEO of Mod Girl Marketing and Luminetics. She has been marketing successful bran…
 
In this conversation, Josh and Mark discuss the importance of automation and AI tools in marketing, as well as the importance of connecting with an audience on a human level. Josh explains that marketers should use AI tools to educate their audience rather than trick them into making a purchase. He also emphasizes the need to build a personal brand…
 
Want to know how you can scale your customer's lifetime value? On today's episode, host Mark de Grasse sits down with Rudy Mawer to discuss customer lifetime value and how you can build a multi-million dollar business through Facebook ads. Rudy is an international entrepreneur and expert marketer. He built two multimillion-dollar businesses in two …
 
What in the world is going on with Meta advertising? There is no better person to answer that question than one of Meta's former employees, Tevah El Emmet, "The Idea Man" and founder of Nspired Media. On today's episode, host Mark de Grasse and Tevah discuss the current state of Meta advertising and how marketers can maximize the full potential of …
 
Do you create forms, surveys, and quizzes? Want to know how you can get more thoughtful responses and higher completion rates? On today's episode, host Mark de Grasse talks to Karrie Sanderson, the Chief Marketing Officer at Typeform — a no-code SaaS platform that helps companies turn digital interactions into human connections through forms, quizz…
 
Is Facebook advertising dead - and can you still use it to drive results for small business owners? Like all advertising platforms, the grass is greener where you water it. You can still get tremendous results with Facebook ads, but only if you implement the right strategies and give the algorithm enough time to learn. On today's episode, host Mark…
 
If the core principles of marketing never change, what's stopping you from creating replicable success for your clients? On today's episode, host Mark de Grasse sits down with Kira Goller, the National Sales and Marketing Director of Smart Underwear - a company that was started in 2018, doubled its revenue in 2020, doubled again in 2021, and looks …
 
What is marketing automation, and how can you use it to build better relationships? On today's episode, host Mark de Grasse sits down with Martin Martinez from MeetAlfred.com to discuss marketing automation. Martin reveals that sending a blank connection request to the right people on LinkedIn is much more effective than sending a personalized mess…
 
How do you get booked as a podcast guest and make the most of the interview? On today's episode, host Mark de Grasse sits down with Dustin Reichman, founder of Simple Success Coaching, where he has helped over 200 clients add 6 figures to their businesses through podcast guesting. Dusting explains that guesting on podcasts is a great way to market …
 
When you ask marketers what the future of marketing is, they all say video shorts. Why? Because attention spans are lower than they've ever been. On today's episode, host Mark de talks to Atiba de Souza, CEO of Client Attraction Pros, a leading video-first content marketing agency. We all know video marketing is skyrocketing. So if you are still no…
 
The world is changing incredibly fast. What can you do to future-proof your career or business? On today's episode, host Mark de talks to Adrian Boysel, a creative agency consultant that has helped over 5000 companies make over $100 million in revenue. Adrian is a firm believer in skill stacking - where individuals make themselves more valuable by …
 
How do you know your content strategy is outdated? On today's episode, host Mark de Grasse is flying solo. With over 20 years of content creation experience, Mark has seen it all. However, what's frustrating to see is the so-called "gurus" teaching the same old content creation tactics that worked decades ago. Although what they're teaching is not …
 
If referral partnerships are so effective, what’s stopping you from turning customer relationships into referral partnerships? On today's episode, host Mark de Grasse sits down with Edward van der Kleijn from MacroActive to discuss the power of referrals. As Edward explains, the key to referral success lies in the ask - ask your past clients to ref…
 
What's the most important element of creating video content? Hint - it's not lighting or a high-quality camera. On today's episode, guest hosts Casey and Matt from Gravity Digital break down video content creation and some of the highlights from their recently-filmed Digital Marketer certification. In this day and age, video content is king; everyb…
 
Ever found yourself repeating the same instructions to different team members? Maybe you're struggling to remember how to complete a task two months after you last worked on it. On today's episode, host Mark de Grasse sits down with Trend Dyrsmid, a process automation expert and Founder of Flowster. They discuss the benefits of documenting processe…
 
This sounds ridiculous, but some marketers still don't do holiday sales. On today's episode, host Mark de Grasse sits down with Lauren Petrullo from Mongoose Media to discuss why every business should be doing holiday sales. They also break down some amazing stats where Lauren and her team achieved a 400% increase in forecasted goals year to year, …
 
Despite its effectiveness, why are very few marketers using podcasts for lead generation? On today's episode, host Mark de Grasse sits down with Andy Bontz to discuss how business owners and marketers can use podcasts to grow their businesses. Andy is a business growth coach and host of the Resisting Beta podcast, where he's on a mission to cut mal…
 
Localized advertising is expensive. But why is it so effective, especially when done right? On today's episode, host Mark de Grasse sits down with Daniel Molina to discuss localized advertising. Daniel is the owner of Red Palm Studios, a well-seasoned agency that manages millions of dollars in ad spend, specifically in the local advertising niche. …
 
Did you know your marketing message should do more than just attract your ideal client? That's right, every message you put out should attract the best and, most importantly, REPEL everybody else. On today's episode, host Mark de Grasse sits down with Tevah El Emmet, "The Idea Man" for Meta and the founder of Nspired Media. Tevah explains that, at …
 
Should you start a podcast? To help answer this question, host Mark de Grasse sits down with Luis Diaz, founder of Top 10 Podcasts, to give you the inside scoop on what you need to know before you start a podcast. Luis has worked with over 200 podcasts and generated over 15 million downloads for his clients. If you've ever thought about launching y…
 
What is guerilla marketing, and why is it so effective for small business owners? On today's episode, host Mark de Grasse sits down with Dean Davis from Super Gel to discuss Guerilla marketing. Guerrilla marketing is a marketing strategy that uses surprise or unconventional tactics to drive awareness. Dean explains that big brands have more success…
 
Want to start advertising on TikTok? Pro tip: you need to be a great user first before you can run effective ads on the platform. On today's episode, host Mark de Grasse talks to Keenya Kelly, a TikTok strategist and the CEO of If You Brand It, a video marketing and consulting firm that helps business owners build their brands through video marketi…
 
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