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Humans of Martech

Jon Taylor, Phil Gamache

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Future-proofing the humans behind the tech. Follow Jon and Phil on their mission to help marketers level up and have successful careers in the constantly evolving world of martech.
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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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Making sense of Martech (MSoM) is an irregular set of interviews with some of the most interesting people working in marketing and technology. This podcast is an extension of The Martech Weekly newsletter by going deeper into the most popular topics covered there. You can subscribe at themartechweekly.com
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E-business advisor e consulente marketing nel settore moda e lusso. Offre consigli e novità su strategie concrete all'incrocio tra marketing e tecnologie per l'efficacia del business. Ascolta il Podcast mentre sei in macchina, corri tra una riunione e l'altra o bevi un caffè. Per richieste e collaborazioni: info@flaminiluca.it
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Delighted to welcome Tom Fishburne, the founder, and CEO of Marketoonist - you can't have missed them, they’ve been featured in all the big business publications and of course, you may recognize the style in several brand campaigns as well
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Driving business growth today requires navigating more complexities than ever before. Today’s go-to-market teams are challenged with everything from global pandemics to supply chain challenges to soaring inflation and recession. Your best asset to weather the storm? Investing in your data and putting it to work. This podcast series will help you focus on your data to protect and grow the organization – mitigate risk, bolster sales and marketing efforts, improve operational efficiencies, and ...
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MarTech Data Lab

Samuel Itin

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Welcome to The Marketing Technology (MarTech) Data Lab, a podcast at the intersection of the rapid rise of the marketing technology as a discipline, the importance of data to help drive transformational change at organizations, and a culture of experimentation and innovation required to stay ahead of future challenges. Hosted by Samuel Itin. Support this podcast: https://podcasters.spotify.com/pod/show/martechdatalab/support
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From digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. There’s an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all that’s going on? That’s where I come in. I am Namrata Balwani, a Digital and Customer Experience Consultant, with a 20-year career & leader ...
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AJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. Streamlining lead capture and audience management are crucial aspects of maximizing your return on investment (ROI) with LinkedIn Ads. Martech integrations offer powerful solutions to these challenges. Today, AJ discusses the best martech to integrate with your Link…
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What’s up everyone, today we have the pleasure of sitting down with Stephen Stouffer, VP, Digital Transformation & Innovation at SaaScend. Summary: Stephen shares practical and innovative examples of combining AI tools with iPaaS tools to do things like parsing email auto-responses and subcontracting tech support questions from family members. He’s…
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AJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. With its extensive network of professionals and robust targeting options, LinkedIn offers a unique opportunity to connect with decision-makers in your industry. Strategically crafting and deploying LinkedIn ad campaigns helps you reach your target audience, generate…
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Melissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. In the past, gathering market intelligence was a manual and time-consuming process that was prone to oversight. However, modern marketing intelligence platforms bring together data from internal and external sources pr…
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Melissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. Marketing is not just about selling; it's about understanding and meeting customer needs, building strong relationships, and creating value. When executed strategically, marketing has the power to propel a company to n…
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Joe Zappa, CEO and Founder of Sharp Pen Media, explores B2B tech content marketing challenges and martech commoditization. A lot of tech companies make the mistake of making themselves the hero of the story when it should be the customer. To cut through the noise, you must find creative ways to help the customer understand how your solution is goin…
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Joe Zappa, CEO and Founder of Sharp Pen Media, explores B2B tech content marketing challenges and martech commoditization. In B2B product marketing, there's a strong emphasis on practicality, showcasing features, case studies, and ROI. While these are essential, they often overshadow the need for creating memorable and emotionally resonant content,…
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Marc McCollum, Executive Vice President of Innovation at Raptive, delves into safeguarding creativity and web traffic in the age of AI. Google's Search Generative Experience (SGE) is a new search product in beta, challenging the traditional landscape of search results. While still in testing, the implications for website traffic are significant wit…
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Marc McCollum, Executive Vice President of Innovation at Raptive, delves into safeguarding creativity and web traffic in the age of AI. Copyright law exists to protect creators and ensure they are asked for permission and compensated when their work is used. However, the slow-moving nature of legal and regulatory frameworks leaves creators vulnerab…
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Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer and focusing efforts on the most promising opportunities can save valuable …
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What’s up everyone, today we have the pleasure of sitting down with Jessenia Francisco, Director, Marketing Operations at Lucid. Summary: Jessenia shares her journey from nonprofit to tech, emphasizing adaptability and purpose. She tackles imposter syndrome by fostering an inclusive culture, explores the strategic use of tools like Lucidchart in he…
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Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, delves into customer marketing. From understanding the fundamentals of demand generation and demand capture to navigating the evolving landscape of marketing in the digital age, find out how Treasure Data's journey reflects these shifts. Discover the key role of th…
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Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. A large dataset encompassing user activities on your website and their online interactions across your owned channels is a valuable resource. When harnessing the power of this data, AI plays a pivotal role in facilitating personalization, decision-making, an…
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Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. In an era where algorithms on platforms like Google and social networks can change rapidly, having owned media assets is critical. Not only do owned channels enable brands to build direct relationships with their customers, but they also offer long-term valu…
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Paul Ruppert, Founder of Global Point View Limited, explores global partnership strategies. The potential for growth and innovation lies not just within your domestic market, but also across borders. By establishing cross-border partnerships, companies can tap into new markets, access diverse resources, and gain a competitive edge. Today, Paul disc…
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Paul Ruppert, Founder of Global Point View Limited, explores global partnership strategies. In today's interconnected world, global strategic partnerships are essential for business success. But when it comes to building truly impactful partnerships, there's no substitute for face-to-face interaction. Today, Paul discusses game-changing global part…
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Randy Wootton, CEO of Maxio, delves into what drives SaaS success. In the last two years, there's been a shift in the landscape of SaaS. Achieving "must-have" status for your SaaS business hinges on nurturing a comprehensive strategy that addresses each stage of the customer journey, from initial awareness to conversion and beyond. This approach re…
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Randy Wootton, CEO of Maxio, delves into what drives SaaS success. In the last two years, there's been a shift in the landscape of SaaS. It seems the days of growth at all costs are over, and instead, there's a growing emphasis on efficient growth, leading to a change in the metrics for marketers and SaaS business valuations. Today, Randy discusses…
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