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570. JDRF’s Momentous Rebrand to Breakthrough T1D + Implementing a Rebrand - Pam Morrisroe
Manage episode 441402553 series 2843954
Meet Pam. She's the Chief Marketing Officer at Breakthrough T1D (formerly JDRF). She’s here to share the inside scoop on their nearly two-year rebranding journey, driven by deep research 📊 and community feedback🗣️ The new name, Breakthrough T1D, perfectly reflects their mission to deliver life-changing breakthroughs for the type 1 diabetes community. Tune in to hear all about the rebranding process and what it means for their mission moving forward.
💡 Learn
- How to know it's time for a rebrand
- What goes into a rebranding process
- The importance of research + community involvement in a rebrand
Today's Guest
Pam Morrisroe, Chief Marketing Officer, Breakthrough T1D
Episode Highlights
- Pam’s story and journey to where she is today (4:00)
- How Breakthrough T1D (formerly JDRF) knew it needed a rebrand (7:15)
- How Breakthrough T1D got buy-in on the rebrand (11:30)
- Tentpole moments of the rebrand (15:50)
- How key information was gathered and with stakeholders (19:20)
- Challenges and lessons learned along the way (21:35)
- How this rebrand addresses misconceptions around type 1 diabetes (24:50)
- A powerful moment of philanthropy in Pam’s life (29:40)
- Pam’s One Good Thing: You’re only new once. (34:30)
- How to connect with Pam + Breakthrough T1D (35:45)
For more information + episode details visit: weareforgood.com/episode/570.
Join us on Oct 10th for ImpactUp: PAUSE - a day for social impact leaders to find power in the pause and talk about our mental health together.
Join us as we gather virtually by day to start convos + by evening take them back into local meetups around the world. Join us (it’s free!) on Oct. 10 (World Mental Health Day!) Take a PAUSE with us.
Register for free today at weareforgood.com/impactup
Become a Member of the Impact Uprising
If you liked this conversation, you’ll love what’s happening inside our premium membership + community - become a member of the Impact Uprising today.
Get access to a fully searchable library of content, community, private podcast and more. Go to impactuprising.com/join - meet friends and get unstuck today.
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter
Розділи
1. 570. JDRF’s Momentous Rebrand to Breakthrough T1D + Implementing a Rebrand - Pam Morrisroe (00:00:00)
2. Rebranding Breakthrough With Pam Morris-Rowe (00:01:20)
3. Community-Centric Nonprofit Rebranding Process (00:12:53)
4. Unveiling Breakthrough (00:23:49)
5. Empowering Community Involvement for Breakthrough (00:37:35)
578 епізодів
Manage episode 441402553 series 2843954
Meet Pam. She's the Chief Marketing Officer at Breakthrough T1D (formerly JDRF). She’s here to share the inside scoop on their nearly two-year rebranding journey, driven by deep research 📊 and community feedback🗣️ The new name, Breakthrough T1D, perfectly reflects their mission to deliver life-changing breakthroughs for the type 1 diabetes community. Tune in to hear all about the rebranding process and what it means for their mission moving forward.
💡 Learn
- How to know it's time for a rebrand
- What goes into a rebranding process
- The importance of research + community involvement in a rebrand
Today's Guest
Pam Morrisroe, Chief Marketing Officer, Breakthrough T1D
Episode Highlights
- Pam’s story and journey to where she is today (4:00)
- How Breakthrough T1D (formerly JDRF) knew it needed a rebrand (7:15)
- How Breakthrough T1D got buy-in on the rebrand (11:30)
- Tentpole moments of the rebrand (15:50)
- How key information was gathered and with stakeholders (19:20)
- Challenges and lessons learned along the way (21:35)
- How this rebrand addresses misconceptions around type 1 diabetes (24:50)
- A powerful moment of philanthropy in Pam’s life (29:40)
- Pam’s One Good Thing: You’re only new once. (34:30)
- How to connect with Pam + Breakthrough T1D (35:45)
For more information + episode details visit: weareforgood.com/episode/570.
Join us on Oct 10th for ImpactUp: PAUSE - a day for social impact leaders to find power in the pause and talk about our mental health together.
Join us as we gather virtually by day to start convos + by evening take them back into local meetups around the world. Join us (it’s free!) on Oct. 10 (World Mental Health Day!) Take a PAUSE with us.
Register for free today at weareforgood.com/impactup
Become a Member of the Impact Uprising
If you liked this conversation, you’ll love what’s happening inside our premium membership + community - become a member of the Impact Uprising today.
Get access to a fully searchable library of content, community, private podcast and more. Go to impactuprising.com/join - meet friends and get unstuck today.
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter
Розділи
1. 570. JDRF’s Momentous Rebrand to Breakthrough T1D + Implementing a Rebrand - Pam Morrisroe (00:00:00)
2. Rebranding Breakthrough With Pam Morris-Rowe (00:01:20)
3. Community-Centric Nonprofit Rebranding Process (00:12:53)
4. Unveiling Breakthrough (00:23:49)
5. Empowering Community Involvement for Breakthrough (00:37:35)
578 епізодів
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