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Scott Brinker - Keeping Up With Martech
Manage episode 312617287 series 3239358
Вміст надано Vera Shafiq. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Vera Shafiq або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
You've probably seen the Martech 5000 Supergraphic that lays out all the marketing technology solutions available to date in a segmented format. Last year it featured 6,829 marketing technology solutions and this year's updated version comes out soon!
In this podcast, Scott Brinker talks about how to streamline and simplify your marketing technology stack, what the fundamentals of that stack should be, and how best to add new technology. He also gives some good advice on how to strike a balance between technology-based and human marketing.
If you're in marketing or business and would like some insights on the current state of marketing technology and what you need to do to stay on the cutting edge, you've got to listen to this episode because there's no one more well-versed in this topic than Scott Brinker!
Episode links:
- Chiefmartec blog
- Martech Conference
- Hacking Marketing Book
- Twitter: @chiefmartec
- Email Scott
- Agile Sherpas
Connect with Vera:
- Subscribe to this podcast at iTunes
- Email me at hello@verashafiq.com
- Visit my website at VeraShafiq.com
- Connect with me on LinkedIn
- Follow me on Instagram
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