))
Louis Grenier - Taking the BS Out of Marketing
Manage episode 312617286 series 3239358
Вміст надано Vera Shafiq. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Vera Shafiq або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode I talk to Louis Grenier. Louis is Content Lead at Hotjar, a company that specializes in website analysis and feedback, and he hosts his own podcast called "Everyone Hates Marketers", which I highly recommend for all marketing professionals.
His podcast is strongly focused on conversations with marketing leaders and getting to the bottom of how to do marketing in a transparent, non-shady way - a topic very near and dear to my own heart!
Topics we cover in our conversation:
- Understanding what your customer really wants and how to adapt your website and simplify your message to improve the customer experience and drive better results
- The mission of eliminating fluff from the marketer's narrative and getting past the BS in order to get to the bottom of what's important
- Taking risks and taking a stand with your marketing purpose in order to make an impact
- Listening to your audience and having a feedback loop to be effective
- Focusing on the process and not the outcome to create a flywheel effect for any venture or business
- The reasons why today's marketers are forced to resort to poor tactics and how to overcome the pressures
- The importance of aligning yourself with and talking the same language as the C-Suite in order to align expectations
Episode links:
Connect with Vera:
- Subscribe to this podcast at iTunes
- Email me at hello@verashafiq.com
- Visit my website at VeraShafiq.com
- Connect with me on LinkedIn
- Follow me on Instagram
23 епізодів
Поширити
