14 subscribers
Переходьте в офлайн за допомогою програми Player FM !
Подкасти, які варто послухати
РЕКЛАМА


UP443 What's Sport Selling? Ep1: Big Sugar, Big Pharma...Where's Big Sport?
Manage episode 454133772 series 2503144
This is the first episode in a series of four podcasts made in collaboration with Redtorch, the research and creative agency that’s been at the heart of Olympic sport for over 20 years, working for many of the key international federations. We’ve used Redtorch research insights several times on the podcast because they ask really good questions that seek to break the walls between the elite performance side of the industry and the participation, retail and sporting goods sectors.
The idea for this podcast came from a conversation with Jonny Murch, Redtorch CEO, about a peculiar problem, which has a several different applications. It’s about why the sports industry seems to find it so hard to get its message out to policy decision makers. This was a point reinforced in our recent conversation with Tracey Crouch, the former UK Sports Minister. She said, there is no social problem for which sport can’t provide an answer. So why then doesn’t government or other powerful groups listen? Why is sport not more central to decision making process when it comes to questions such as the health of the nation, the cost of the NHS or the obesity time bomb?
Where is sport’s voice at the top table of decision makers? Why isn’t there a more powerful and coordinated lobbying group for the sports industry, in the way there is for other industry groups, such as pharmaceuticals, Big Food, oil or automobile?
Myself and Jonny Murch are joined in this first episode by two people from a different part of the sports industry.
Celine Del Genes is Global Chief Customer Officer at Decathlon, the giant sports goods retailer.
Emma Zwiebler is a lawyer and a former Team GB professional international badminton player who is CEO of the World Federation of the Sporting Goods Industry,
Visit www.redtorch.sport to learn more or call Redtorch CEO Jonny Murch on +44 7989 514 912 for a friendly chat with one of the industry’s most respected marketers.
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.
These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
500 епізодів
Manage episode 454133772 series 2503144
This is the first episode in a series of four podcasts made in collaboration with Redtorch, the research and creative agency that’s been at the heart of Olympic sport for over 20 years, working for many of the key international federations. We’ve used Redtorch research insights several times on the podcast because they ask really good questions that seek to break the walls between the elite performance side of the industry and the participation, retail and sporting goods sectors.
The idea for this podcast came from a conversation with Jonny Murch, Redtorch CEO, about a peculiar problem, which has a several different applications. It’s about why the sports industry seems to find it so hard to get its message out to policy decision makers. This was a point reinforced in our recent conversation with Tracey Crouch, the former UK Sports Minister. She said, there is no social problem for which sport can’t provide an answer. So why then doesn’t government or other powerful groups listen? Why is sport not more central to decision making process when it comes to questions such as the health of the nation, the cost of the NHS or the obesity time bomb?
Where is sport’s voice at the top table of decision makers? Why isn’t there a more powerful and coordinated lobbying group for the sports industry, in the way there is for other industry groups, such as pharmaceuticals, Big Food, oil or automobile?
Myself and Jonny Murch are joined in this first episode by two people from a different part of the sports industry.
Celine Del Genes is Global Chief Customer Officer at Decathlon, the giant sports goods retailer.
Emma Zwiebler is a lawyer and a former Team GB professional international badminton player who is CEO of the World Federation of the Sporting Goods Industry,
Visit www.redtorch.sport to learn more or call Redtorch CEO Jonny Murch on +44 7989 514 912 for a friendly chat with one of the industry’s most respected marketers.
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.
These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
500 епізодів
Усі епізоди
×

1 UP484 Inside Edge: Cricket's Digital History 1:05:02

1 UP482 The Bundle: Disney and Women; Pirates and Sky; Rugby and YouTubers 1:05:04


1 UP479 Wedge Issues: The Most Interesting Golf Brand You've Never Heard Of 1:01:54

1 UP478 UP Live in Lausanne: How much entertainment can sport take? 1:00:03

1 UP477 The Bundle: 'The others are addicts, Apple just haven't been given the hard stuff yet' 1:07:49


1 UP475 Inside Edge: 'India already had a monopoly, now they've got hotels on Park Lane and Mayfair' 1:13:44

1 UP473 What was your Business Moment of the Year? UP goes inside the FEVO Sport Industry Awards judging room 1:14:40

1 UP471 UP Live at EBU: What the FIFA Club World Cup reveals about Free-to-Air in the YouTube era 48:01

1 UP470 Other People's Money: How patient is patient capital when it comes to women's rugby? 1:06:24

1 UP467 The Man Who Signed Michael Jordan: The reality behind the Air Movie, Nike and Matt Damon 36:30

1 UP466 Who's watching women's sport? New Sky Sports data challenges the industry's story on where the opportunity lies 1:09:30

1 UP465 The Bundle: The Relevent pitch deck; Bach's NBC farewell; Baller, Sidemen and the next streaming war 1:02:52




1 UP457 India's Decade of Sport: The Teneo Roundtable 1:17:02

1 UP456 The Bundle: Netflix F1? TNT Six Nations? What if, streaming is just a bad business? 1:08:02




1 UP451 Media Strategy Masterclass: The Art and Science of the Auction 1:13:18

1 UP450: WTF is Infinite Athlete? 1:07:00

1 UP449 The Bundle: What Next for Netflix, DAZN, Disney, News Corp, YouTube and Apple 1:00:06


1 UP447 The 3: The 2024 Christmas Barrioke Wrap Episode 1:09:44

1 UP446 Wedge Issues: The Man Who Bought The Tour 1:08:53

1 UP445 'We invented the kit launch genre. It's like Christmas for football' 1:03:08

1 UP444 Unofficial Partner x HBS Live at BAFTA 1:03:42

1 UP443 What's Sport Selling? Ep1: Big Sugar, Big Pharma...Where's Big Sport? 1:03:20

1 UP442 Gamification, Fantasy And Sport's Relationship With The Scroll 1:07:58

1 UP441 The Bundle: WSL and Sky; Premier League and IMG; Rugby and BBC 1:08:50
Ласкаво просимо до Player FM!
Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.