UP446 Wedge Issues: The Man Who Bought The Tour

Unofficial Partner Podcast

Wedge Issues is Unofficial Partner's business of golf series.

Ryan Howsam is the insurance entrepreneur behind the giant Staysure organisation, who liked golf so much he bought the European Seniors Tour, beginning as a sponsor and turning that in to a majority ownership stake, rebranding it as the Legends Tour.

This gives him a fascinating angle in to the golf product, from the elite tours, through to the travel market and property development side, which is all part of the plan.

It’s a conversation that brings in Donald Trump, Elon Musk, LIV Golf and the problems with the tour model.

Referenced in the podcast
See Ryan Howsam In conversation with

Nigel Farage

And Eric Trump

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