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Episode 24 - Why the CMO Must Be Best Mates With the CFO: Achieving Success with Alison Sagar
Manage episode 312983653 series 3253704
Вміст надано CvE - Marketing Consultancy. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією CvE - Marketing Consultancy або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode, Paul talks with Alison Sagar, a seasoned marketing leader with a wealth of experience at companies such as PayPal, American Express, and Snappy Gifts. Alison shares her expertise on how to build a strong relationship with the C-suite, specifically the CFO, and how transparency, NPS, and smart use of working capital can help gain trust and drive growth.
She also delves into the challenges that early-stage businesses face in terms of balancing product and marketing priorities, and how embracing data and digital can elevate the role of marketing in the boardroom. As the owner of the value proposition, Alison emphasizes the importance of marketers leading the charge and driving the business forward.
Tune in for actionable insights and valuable strategies to improve your marketing leadership skills.
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1. [Ad] The Digital Revolution Podcast (00:15:37)
2. (Cont.) Episode 24 - Why the CMO Must Be Best Mates With the CFO: Achieving Success with Alison Sagar (00:15:38)
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