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Join us on 'Marketing Buzz Down Under' as we explore the vibrant world of small business success in Australia. Hosted by LJ Shannan, a marketing maven with over 13 years of experience, this podcast dives into the exhilarating journey of running a small business, the vital role of marketing, and candid interviews with accomplished entrepreneurs who've made their mark in the land Down Under. Discover the untold stories, strategies, and insights that fuel Australia's thriving small business eco ...
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When growing a business there is no one secret to success, but a series of strategies that help business owners scale at will. Hi, I’m Buzz and I’ve spent over 20 years marketing for entrepreneurs just like you. On this podcast we uncover invaluable insights that successful entrepreneurs and industry experts use to profitably scale businesses. Welcome to the Buzzworthy Marketing Show.
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Herzlich Willkommen zu Heiße Luft – dem Marketing Podcast ohne Chichi. Im Agentur-Corporate-Gespann gestartet haben die beiden Hosts Stephanie Kraus und Niklas Breuch eine Mission: Wir packen die Buzzwords auf den Grill. Schluss mit Molekular Marketing ohne Pfiff! Gemeinsam mit spannenden Gästen aus dem Bereich Online Marketing gehen sie Fragen auf den Grund wie "Welcher Case war wirklich Haute Cuisine? Wer hat die Extra-Wurst wirklich verdient und bei wem wird genauso heiß gegessen wie es g ...
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On this episode of BUZZ, we revisit the Marketing power of video that is created with intention and focus but not necessarily premier production quality. Filming a video with your mobile phone that delivers a clear and authentic message can yield results that are equally if not more profound than productions orchestrated with a dedicated crew and s…
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In this final episode of 2023, join us as we delve into the world of digital marketing with LJ, a seasoned expert in the field. Discover LJ's unique experiences and the lessons she's learned throughout her career. Additionally, this episode addresses your most frequently asked questions about digital marketing, with a special focus on SEO. Whether …
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Welcome back to "Buzzworthy Marketing Show" the podcast where we discuss the buzz in the world of marketing. In this Part 2 Episode, we will continue to demystify key performance indicators (KPIs) and strategies for small business success. In this episode, our expert panelists delve into understanding your business's operational health with a focus…
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In this episode of the Buzzworthy Marketing Show, we are doing something unprecedented: hosting a panel discussion with three operational geniuses. After realizing the valuable insights these individuals possessed, our host decided to bring them onto the show to share their expertise in running a successful business. Meet Cassie, Shawn, and Nicco a…
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On this episode of BUZZ, we explore the potential marketing opportunities presented by the exterior of your practice; consider the significance of setting precise marketing objectives, monitoring advancements, and commemorating achievements; examine why allocating time towards personally developing your website may not be the most optimal approach,…
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In this episode of Buzzworthy Marketing Show, we sit down with the renowned David Meltzer to discuss the latest trends and challenges in marketing, along with insights on utilizing AI. David shares his unique perspective on building authentic communities and the value of honing people skills amidst the digital era. He delivers invaluable advice for…
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On this episode of BUZZ, we suggest innovative approaches to strategically repurpose existing video content for Dental Marketing initiatives at your Practice. While consistently acquiring fresh video and photography remains crucial for enriching your content library, we shed light on leveraging existing content to seamlessly fill gaps on your websi…
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In this episode of Buzzworthy Marketing Show, we dive into the world of entrepreneurship and the challenges of finding and retaining great people to help grow a business. We sit down with Mike Michalowicz, author of the book "All In," as he reveals the key insights and strategies from his extensive research on attracting, retaining, rewarding, and …
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On this episode of BUZZ, we explore the strategic content opportunities present at Dental Conferences, offering insightful methods to effectively showcase your Practice. Your unwavering dedication to clinical excellence and continuing education is never more apparent to existing and potential patients as it is when surrounded by leaders in the fiel…
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On this episode of BUZZ, we delve into the transformative impact of Online Scheduling on the process of scheduling patient appointments while exploring innovative solutions to address the persistent issue of patient no-shows. Additionally, we assess the efficacy of word-of-mouth referrals, review strategies for safeguarding your digital intellectua…
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In this episode, we dive into the world of joint ventures and how small business owners can leverage this powerful strategy to grow their businesses. Our guest, Charles Bird, a human lead magnet and super connector with expertise in joint ventures and frictionless systems, shares insights and wisdom from his seven years of experience in this niche.…
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On this episode of BUZZ, we delve into the significance of fostering support for your practice among your patients, reaping substantial benefits through positive word-of-mouth; we draw insights from Loop Earplugs for marketing inspiration; and scrutinize the latest trends and advancements in Dental Marketing that have the potential to enhance your …
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Welcome to " Buzzworthy Marketing Show," where we dive into all things marketing to help you stay ahead of the game. In today's episode, we're exploring the world of search marketing. Our host breaks down the layers of search marketing, including organic search, local SEO, paid search, and more. He offers a three-step process to help you make infor…
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On this episode of BUZZ, we present 24 marketing concepts to elevate your Dental Marketing. Implementing even just a portion of this comprehensive set of ideas will significantly improve your Dental Practice's reach, engagement and new patient flow. Dental Marketing Show Produced by Dentainment https://dentainment.com/ Dentainment is a Digital Crea…
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Welcome to " Buzzworthy Marketing Show." In today's episode, we'll explore the concept of profitable adaptation and how entrepreneurs can approach innovation in the small business world. We'll delve into what it means to be profitably adaptable, the importance of embracing change, and practical steps for entrepreneurs to thrive in a rapidly changin…
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On this episode of BUZZ, we investigate potential areas of inspiration in your life and how you can incorporate them into your Dental Marketing. Identifying particular elements of brands or media that appeal to you can help you cultivate authentic branding that will speak to potential patients in a powerful and engaging way. Show Produced by Dentai…
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In this episode of You Are Buzzworthy's season five, the host recaps the highlights of the past twelve weeks and provides a sneak peek of what's in store for season six. The season featured monologue episodes, as well as insightful interviews with notable guests including Mike Michalowicz and Gino Wickman. Listeners can also look forward to future …
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On this episode of BUZZ, we are joined by special guest Dr. Brad Braman of Empowered Dentist. During our wide ranging conversation, we hone in on specific approaches to your Dental Practice that will enable more time to enjoy the world outiside of your offfice, as well as increased profitability, higher team morale and enhanced job satisfaction. To…
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Welcome back to another episode of You Are Buzzworthy! In this episode, we'll be diving into the crucial topic of how to budget marketing into your financial plan. Our host, Michael Buzinski, shares insights and expertise on the importance of budgeting for marketing, setting clear goals, determining budget allocation, and managing your marketing bu…
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On this episode of BUZZ, we explore five elements that are consistently present on the finest Dental Websites. These particular elements cultivate a strong first impression, a stickier user experience, and a higher conversion rate, leading to increased new patient flow at your Practice. Show Produced by Dentainment https://dentainment.com/ Dentainm…
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Welcome to You Are Buzzworthy! In this episode, we explore the crucial topic of pricing strategy in business. Host Michael Buzinski dives into the key factors to consider when setting prices, including costs, pricing objectives, and customer perceptions. He delves into three pricing models: cost plus pricing, value based pricing, and dynamic pricin…
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On this episode of BUZZ, we introduce several tips for raising your level of customer service to heights that are sure to deliver sensational good will and word of mouth. Turning the ordinary moments of a patient visit into exceptional memories becomes a transformative experience for your patients, your team members and your new patient flow. Denta…
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Welcome to the latest episode of You Are Buzzworthy! In this episode, host Michael Buzinski dives into the crucial topic of preparing your business for a profitable new year. He reflects on the past year and discusses the vital role of analyzing key performance indicators such as revenue, client satisfaction, and employee productivity. Michael also…
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On this episode of BUZZ, we present several example questions to use in your patient testimonial videos. This content provides incredible value for your Dental Marketing as it offers relevant social proof and transforms your existing patients into ambassadors for your Practice. Additionally, you are adding the transformational power and reach of vi…
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Welcome back to another episode of You Are Buzzworthy! In today's episode, we're diving into the world of discounts and pricing strategies in service-based businesses. Have you ever wondered if offering discounts is truly beneficial or if it actually harms your business in the long run? Well, today's your lucky day because we have all the answers f…
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On this episode of BUZZ, we detail three strategic approaches to setting your Dental Sleep Apnea Marketing campaign in motion. More and more Dental Practices are implementing Sleep Apnea Treatment solutions and incorporating these three Marketing tips into your campaign will significantly differentiate your Sleep Apnea Treatment offerings. To learn…
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Join us as we explore the top reasons why businesses shy away from LinkedIn, from high advertising costs to content saturation and constant solicitation. But fear not, because Speaker A reveals the hidden gems that make LinkedIn a game changer for business-to-business (B2B) and business-to-consumer (B2C) companies alike. Discover the unparalleled t…
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Welcome to another exciting episode of You Are Buzzworthy! Today, we are diving into the world of marketing tactics and exploring the power of inbound traffic. We all know that engaging with our audience is essential, but how can we generate valuable inbound traffic that drives results? In this episode, we'll break down the Rule 26 KPI of traffic a…
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Welcome to another exciting episode of You Are Buzzworthy! In today's episode, we dive deep into the world of marketing for small businesses and demystify AI, the new hero of the digital marketing arena. With AI being touted as the secret sauce that can revolutionize your marketing efforts, we'll separate fact from fiction and debunk some common AI…
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On this episode of BUZZ, we are joined by special guests Hillary Farmer and Jessica Paxton from Smith.AI. Together we explore the reasons why answering the phone at your Dental Practice is so crucial, why the way your team answers the phone can make such a difference, and how Smith.AI utilizes artificial intelligence to improve conversion rates of …
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In this episode, LJ from Mobiweb chats with entrepreneur James Shadrach, the founder of Purpose Productions, who takes us through his incredible journey from a difficult upbringing to running a successful business. Tune in as James shares tips on how to build resilience, transition from a side hustle to a full-time business, and use content marketi…
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Coming up on You Are Buzzworthy, we have a special guest, Gino Wickman, the author of the highly impactful book "Traction." Gino shares his insights on running a business in an efficient and progressive way, and how entrepreneurs can benefit from the discipline of doing business. We also get a sneak peek into Gino's upcoming book on ten disciplines…
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Do you want to take your service-based business to new levels of profitability? Are you looking for ways to maximize your average revenue per client and add more value to your offerings? In this discussion, I will be sharing effective strategies that can help you achieve increased profitability and enhance the overall value you provide to your clie…
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If you're feeling frustrated by the lack of success in improving your conrates and website ROI, despite implementing various strategies and tactics, then you are not alone! You may have tried A/B testing different elements on your website, optimizing your landing pages, or even investing in paid advertising campaigns, but still not seeing the desir…
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In this episode, I sat down with Alex Pirouz, an award-winning entrepreneur who kicked off his business journey at just 13 years old, selling door-to-door. Today, he's the force behind Windsor Advisors, a firm that helps businesses smash their growth targets. I met Alex at Creative Cubes South Melbourne (co-work space), and his down-to-earth approa…
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Welcome to Marketing Buzz Down Under, the go-to podcast for small business owners, startups, and those thinking of starting their own venture. Hosted by me, LJ, a business owner with 3 years of hands-on experience, this podcast aims to share real-life challenges, solutions, and lessons learned in the business world. We'll also be joined by accompli…
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Unveiling the Myth: Small business owners discover the secret to attracting high-quality website traffic, as Michel Buzinski challenges the notion that more is always better, igniting a battle between quantity and quality. In this episode, you will be able to: Learn why driving targeted traffic is crucial for the success of your small business webs…
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On this episode of BUZZ, we are joined by special guest Colin Carr, CEO of CARR Inc., as we focus on a tangible asset of your Dental Practice: Real Estate. We review tips and strategies for navigating the Real Estate market, acquiring office space, managing your investment, and how to optimize your sale or ownership into the future. To learn more a…
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Unleash the revenue-generating power within your business as I, Michel Buzinski, guide you through the dynamic world of KPIs, revealing the shocking truth behind vanity metrics and presenting the Rule of 26 as the ultimate weapon for doubling your revenue growth. In this episode, you will be able to: Maximize revenue growth with effective digital m…
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Buzz is a Digital Marketing Show powered by Dentainment! This web-based show will cover a range of topics, strategies and initiatives to help take your Dental Practice to an entirely new level of success. Dental Marketing Show Produced by Dentainment https://dentainment.com/ Dentainment is a Digital Creative Marketing Agency, providing Best Dental …
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On this episode of BUZZ, we share several different strategic tips to improve your Dental Practice Marketing. From finding the ideal place in your practice to film patient testimonials, to best practices for redesigning your website, to turning attendance at CE training into content creation, these essentials will help accelerate your Dental Market…
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Discover the marketing secret that transformed April Hawkins' world, giving her a lifeline to navigate the overwhelming maze of sales jargon and strategies. Uncover the unexpected twist that left her feeling a newfound confidence in her work, knowing she was effectively reaching her audience in a meaningful and impactful way. Prepare to be amazed a…
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In a crowded market, how can businesses break through the noise and reach their ideal customers? Join podcast guest marketing expert Tom Schwab as he reveals the power of podcast interview marketing and the secrets to reaching a targeted audience. But what happens when your marketing strategy relies on one platform, and that platform suddenly disap…
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On this episode of BUZZ, we review eight metrics that are extremely helpful in analyzing traffic to your website. Analytics such as these Key Performance Indicators can help you gain insight into which components of your website are resonating with visitors, which aren't, and what you need to do to increase the conversion of website visitors into p…
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As entrepreneurs and business owners, we're constantly searching for that unexpected twist that will set our marketing strategies apart. A twist that leaves a lasting impact and resonates with our audience on a personal level. Well, what if I told you there was a hidden gem in the world of marketing? A story of how one man defied the odds and trans…
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On this episode of BUZZ, we explore how marketing inspiration can come from a variety of sources. Being open to marketing concepts originating from various sources and incorporating interests from outside of dentistry can help stimulate ideas and strategy that can have significant impact on Dental Marketing at your practice. Show Produced by Dentai…
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In the pursuit of entrepreneurial success, Nikki Green discovered a crucial secret that transformed her life. It was a revelation that came with a jolt, shaking the very foundation of her existence. As she navigated the treacherous waters of balancing business and personal life, an unexpected twist awaited her, revealing a truth she never anticipat…
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Discover the captivating journey of Brooke Lively, an entrepreneur driven by a love for law firms, but unexpectedly unraveled by the world of cash flow. As her story unfolds, she unveils the surprising twist that transformed her financial struggles into a powerful tool for success. Brace yourself for the unforeseen revelation that changed her life …
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On this episode of BUZZ, we share several ideas for Dental Marketing opportunities centered around Gum Care Month. Celebrating holidays as part of your Marketing strategy provides a great platform for content creation and connecting with existing and potential patients, and Gum Care Month represents a month long opportunity to educate your patient …
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If you're feeling frustrated and disconnected from your partner because you're constantly missing each other due to differing schedules and conflicting goals, then you are not alone! Despite your efforts to prioritize your relationship, you may find yourselves constantly struggling to find common ground and quality time together. This can lead to f…
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