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E98: Sales as a Team Sport: Empowering Every Employee to Drive Growth
Manage episode 441736654 series 3561497
Вміст надано Roger Martin. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Roger Martin або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode, Roger returns to the solo seat to share his insights on the importance of adopting a sales mindset across all roles within an organization. Drawing from Chapter 7 of his book, An Insider's Guide to Business, Roger explores common fears and misconceptions about sales, emphasizing the need for every employee to understand their influence on customer interactions. He also explains how shifting the culture to one where everyone views themselves as part of the sales team can help organizations better serve their customers and remain competitive in today’s market.
Roger also highlights the importance of continuous training and development to enhance sales skills. He discusses how the simple act of asking, "Would it help you if…?" can significantly improve how employees communicate with customers. This mindset, he posits, isn't about manipulation but about persuasively conveying value and helping customers bridge the gap between their current state and the improved one your product or service can facilitate.
Topics Include:
- Overcoming Limiting Beliefs About Sales
- The True Cost of Customer Acquisition
- Creating Raving Fans Through Every Interaction
- The Necessity of Continuous Learning & Training
- Effective Role-Playing Techniques
Roger’s Book: An Insider's Guide to Business Secrets from an Entrepreneur's Journey.
Let's Get Social: Connect with Roger and ThriveMore Brands
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Produced By: Social Chameleon
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