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E49: How upGrad Drives Retention & Engagement Via Content
Manage episode 422231173 series 3555870
Вміст надано Ankur Gattani. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Ankur Gattani або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Imagine 85-90% of learners actually finishing their courses and discovering unexpected career paths. It's not just about certification; it's about confidence. And upGrad knows how to keep their learner’s engaged for the long haul, with personalized interactions, clever tech, and ingenious reactivation campaigns. They're not just selling courses; they're adding value every step of the way.
- (00:49) - From Finance to Marketing: Ankit Digital Journey So Far
- (05:08) - The Online Education Revolution: Anytime, Anywhere, Empowered Learning
- (07:21) - Decoding User Behavior: Continuous Learning or Step Changes?
- (11:19) - Where Does Retention Fit in at upGrad?
- (15:13) - Human Touch Triumphs: Personalized Communication Outperforms Automation
- (18:22) - Finding Balance: When Frequency Meets Relevance in User Engagement
- (22:51) - To What Extent Does upGrad Automate Its Personalization and Communications?
- (26:59) - Capitalizing on Content: How upGrad's Free Courses and Blogs Give them an Edge
- (32:49) - Maximizing Impact: Data-Driven Relevance Mapping in Course Recommendations
- (40:45) - Creating and Capturing Demand: Innovative Course Strategies for Market Leadership
- (45:11) - AI and Data: Transforming Counseling with Technology
- (49:32) -
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