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Ep 45 - The Customer Experience in Performance Marketing with Katie Almas
Manage episode 367183020 series 3480317
Вміст надано Digital HQ. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Digital HQ або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Performance marketing is a career that did not exist 10 years ago, but today it is one of the most sought-after positions in digital marketing. Why? Because it is a converter of sales. And today we are going to be talking about what the landscape of performance marketing looks like as well as how performance marketing really fits into bigger-picture brand initiatives, including how organizations are utilizing performance marketing data to help drive smarter decision-making when it comes to their brand creative. And there is no one better to join me for this conversation than Katie Almas.
Katie's journey began in traditional sales but quickly evolved as she sought out innovation. She made a bold move into the world of e-commerce, assisting major consumer packaged goods companies in developing their online shopping experiences with the customer at the center of it all. Through this experience, Katie developed a passion for working with direct-to-consumer startups and B2B digital products. Her expertise lies in helping teams build effective strategies that prioritize lean approaches, rapid learning, and customer-centricity.
Join us today as we talk all about Katie's story exploring her unique career path and valuable insights that she has gained along the way.
Find Katie on LinkedIn here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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