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Kevan O'Brien - Following the Growth of Digital Marketing while Avoiding the Noise (#2)
Manage episode 276353890 series 2818080
Вміст надано Shaun Pepper. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Shaun Pepper або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Kevan O'Brien (@kevankevan) is a digital marketing guru who has made strides in the gaming industry throughout his career in Vancouver. Working alongside influencers and celebrities, he has leverage intellectual properties to promote mobile games to a global audience.
With experience teaching marketing courses at SFU, he has spoken on panels globally and had drinks with Trudeau.
If you are interested in learning more about Kevin follow him here:
In this episode we discuss the following:
- How working with influencers' has evolved in Digital Marketing space.
- How to use metrics to measure the value of a customer over their lifetime
- How technology use in social settings is evolving and what we can do about it.
- Why it makes sense for Starbucks to spend 1500 dollars marketing to a customer.
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