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Should We Be Creating Customer Ecosystems?
Manage episode 394279730 series 2864318
Вміст надано Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge wax eloquent about advice to follow the leaders by creating end-to-end ecosystems for their customers. This mentality improves customer loyalty, expands share of wallet, boosts margins, and has countless other benefits. But if it's all that and a bag of chips, why isn't every organization following suit? What are some of the pitfalls or red flags that today's marketing and sales leaders should be cognizant of when pursuing a product roadmap that moves toward developing an ecosystem? All that and more on today's episode!
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