Manage episode 371294541 series 3468438
Louise Morgan is the founder of Technical Marketing & PR (TMPR), a specialist agency delivering marketing and public relations campaigns that support sales strategies for businesses in the construction, engineering, and built environment industries.
Louise has a wealth of experience in B2B marketing and communications, building lasting, long-term relationships with the clients and partners she works with, and has an infectious enthusiasm for both the businesses she represents and the industries they operate in.
In this episode...
The importance of storytelling and strong messaging is just as important for traditional B2B sectors such as construction, engineering, and manufacturing, as it is for any other. Marketing and PR play a key role in how businesses in these sectors differentiate themselves and create a competitive advantage.
Louise also highlights the significance of working with partners who not only understand your business but also have the vision to develop marketing and communications activities that underpin your sales strategy and objectives.
In today’s episode of The Radical Global Marketing Podcast, Steven Proud sits down with Louise Morgan, Owner and Consultant of Technical Marketing & PR (TMPR), to discuss tips for driving businesses forward through technical marketing and PR. Louise shares her journey as a marketer building TMPR, the niches it works with, the challenges it faces, and customer success stories.