Manage episode 368098624 series 3468438
Lacey Li is the Head of Marketing APAC at Screening Eagle Technologies, a company with a mission to protect the built world with software, sensors, and data.
Lacey has been a B2B marketer in international companies for over 16 years. Before Screening Eagle, she was Head of PMO for Marketing and Communications at Oerlikon. She has a BA from Guilin University of Technology and an MBA from ISC Paris.
In this episode…
Marketing is fundamental for the success of any business. So what can you learn from an expert B2B marketer who has been in the game for over 16 years?
Marketing is not only about creating awareness of your brand or product, but it's also understanding your customers' needs. It's even worse when it comes to global marketing because you deal with different languages, cultures, and government policies.
Listen to The Radical Global Marketing Podcast as Steven Proud sits down with Lacey Li, Head of Marketing APAC of Screening Eagle Technologies, to discuss tips for better marketing. Lacey talks about her journey and experience as a marketing professional, the challenges of being an international marketer, Screening Eagle Technologies and her role in the company, and marketing in the APAC region.