Manage episode 367416380 series 3468438
Joanna Hutchins is a Fractional CMO at JKH Consultancy, an independent consultancy working with B2B and B2C businesses to drive growth. She is a global marketing and business executive with brand management experience combined with an entrepreneurial drive. Before JKH Consultancy, Joanna was the Global CEO of Cowan and is a current Adjunct Professor at Duke Kunshan University.
Joanna is also the author of Chinafy: Why China Is Leading The World In Innovation And How The Rest Of The World Can Catch Up, where she shares her insights on disruptive growth in China.
In this episode…
Do you have a good brand with great products? How can you get noticed, liked, and chosen by local and international customers?
Marketing is fundamental to the success of a business. Don't be among the entrepreneurs that allow a brand with a promising future to collapse because of inefficient marketing. Being an international marketer for years, Joanna Hutchins has encountered many challenges, giving her the experience to create custom marketing solutions. She now shares how she helps entrepreneurs drive growth.
In today’s episode of The Radical Global Marketing Podcast, Steven Proud sits down with Joanna Hutchins, a Fractional CMO at JKH Consultancy, to discuss marketing tips to help you grow. Joanna shares her journey as a marketing professional, how to overcome the challenges of international marketing, her role as a fractional Chief Marketing Officer, and her book Chinafy.