Manage episode 374996917 series 3468438
Orit Oz is the founder and CEO of Oz Global B2B, a full-service specialist B2B agency headquartered in Israel.
Originally established as Oz Branding, Orit and her talented team have spent the last 20 years promoting Israeli industry in the global marketplace – working closely with their clients to create world-class brands across multiple sectors.
The Oz Global B2B team has pushed boundaries to become a leading, full-service global B2B agency in one of the world’s top export economies, helping clients tell unique brand stories that authentically reflect their business.
In this episode:
Orit talks about the inspiration for founding Oz Global B2B and the lessons she learned from her time working in-house that have shaped her company's vision and values.
She highlights how the business ecosystem in Israel and its position as a top global export nation provides unique challenges and opportunities for Israeli brands.
She also discusses her day-to-day role as a business leader and touches on some of the issues pertinent to modern marketing and agency leadership.
Orit discusses the future of B2B marketing for her business, looking at opportunities from businesses based outside Israel, and how technology is shaping where marketing can go.
In today’s episode of The Radical Global Marketing Podcast, Steven Proud sits down with Orit Oz, founder, and CEO of Oz Global B2B, to discuss how her experiences at the start of her career have shaped the vision and values of her business, the unique opportunities and challenges Israeli businesses face in the global corporate ecosystem, and some of the issues the marketing world needs to get to grips with to move forward.