How Technology and AI Have Changed Law Firm Marketing (with Steve Salkin, Editor-in-Chief of Law Journal Newsletters)

The Marketing Phoenix Podcast

#RPC Strategies LLC #Trading #Entrepreneur #Business #Marketing #Legal Tech

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

2 роки тому 29:38

MP3•Головна епізоду

In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Steve Salkin, Editor-in-Chief of Law Journal Newsletters, to discuss post-pandemic growth strategies for law firms and the current impact of AI on legal marketing.
The episode covers a range of topics, including:

How marketing and business development should work together to drive brand recognition and revenue growth
Why thought leadership is so important to a law firm's growth strategy and how to gain market share through thought leadership activities
How AI can assist the legal profession, such as with complex legal research, document review and error detection capabilities, and predictions of outcomes of previous cases
The pros and cons of using AI in legal marketing

Resources:
Watch full video here: https://youtu.be/JYDmaO9lvts.
https://www.risingphoenix.guru/blogs/post/marketing-isnt-sales
https://www.risingphoenix.guru/blogs/post/6-Steps-to-a-Successful-Business-Development-Plan
https://www.lawjournalnewsletters.com/2023/05/01/ai-isnt-new-to-law-how-the-practice-of-law-should-embrace-ai/
https://www.risingphoenix.guru/blogs/post/How-Law-Practice-Should-Embrace-AI
https://www.law.com/legaltechnews/2023/06/05/tracking-generative-ai-how-evolving-ai-models-are-impacting-legal/
https://www.risingphoenix.guru/blogs/post/understanding-the-limitations-of-ai-in-marketing-for-legal-tech
https://www.linkedin.com/in/stevesalkin/
Keywords:
law firm growth strategies
law firm marketing
AI in legal marketing
thought leadership
marketing and business development
client acquisition
revenue growth
Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://rpcgrowthstrategies.com/.

17 епізодів

How Technology and AI Have Changed Law Firm Marketing (with Steve Salkin, Editor-in-Chief of Law Journal Newsletters)

The Marketing Phoenix Podcast

published 2 роки тому

Поширити

MP3•Головна епізоду

How marketing and business development should work together to drive brand recognition and revenue growth
Why thought leadership is so important to a law firm's growth strategy and how to gain market share through thought leadership activities
How AI can assist the legal profession, such as with complex legal research, document review and error detection capabilities, and predictions of outcomes of previous cases
The pros and cons of using AI in legal marketing

17 епізодів

#RPC Strategies LLC #Trading #Entrepreneur #Business #Marketing #Legal Tech

Усі епізоди

The Marketing Phoenix Podcast

1
Using Client Personas to Elevate Your Content Strategy 6:43

1 day тому6:43

6:43

Your marketing is only as strong as your understanding of your audience. In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about how client personas should shape your content strategy, ensuring that every marketing effort speaks directly to your audience’s needs, challenges, and goals. Tune in for a real-world example of how a company refined its personas & content strategy to boost lead quality and close more deals. What you’ll learn: The difference between REAL client personas vs. generic ICPs The three-pronged thought leadership strategy to structure content How continuous refinement keeps your marketing strategy relevant & effective Episode Notes Your audience dictates your content—NOT the other way around. If you’re not creating content that speaks to their challenges, you’re wasting resources. Where do they get their information? Understanding where your audience consumes content (blogs, podcasts, LinkedIn, webinars, etc.) is key to a multi-channel approach. Content must serve a purpose. Thought leadership, lead generation, and sales enablement each require a different type of content. Messaging should be hyper-targeted. Different personas have different pain points, communication styles, and decision-making processes—and your marketing should reflect that. Your personas—and your content—should evolve. Business priorities shift, industries change, and marketing strategies must be flexible to stay effective. Keywords Client personas, content strategy, audience targeting, thought leadership, B2B marketing, sales enablement, ideal client persona (ICP), lead generation, multi-channel marketing, marketing personalization, messaging strategy, buyer behavior, inbound marketing, digital content planning, brand engagement, persona-driven marketing. Episode Collateral Real Client Personas (Brochure): https://rpcgrowthstrategies.com/real-client-personas/ Using Client Personas to Develop a Content Strategy (Blog): https://rpcgrowthstrategies.com/blogs/post/how-to-use-a-client-persona-to-develop-a-content-strategy/ How to Develop a Client Persona (Blog): https://rpcgrowthstrategies.com/blogs/post/how-to-develop-a-client-persona/ Connect with The Marketing Phoenix Podcast Subscribe on Your Favorite Podcast Platform: https://www.buzzsprout.com/2437864/follow Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies/ Website: rpcgrowthstrategies.com ***DOWNLOAD FREE RESOURCES*** 👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex: https://rpcgrowthstrategies.com/sales-email-ebook/ 👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire: https://rpcgrowthstrategies.com/ai-security-questionnaire/ 👉 Grow your legal technology company with our tailored growth services: https://rpcgrowthstrategies.com/growth-services/…

The Marketing Phoenix Podcast

1
How Real Client Personas Drive Sales & Growth 4:33

8 днів тому4:33

4:33

Most businesses build Ideal Client Personas (ICPs) based on assumptions. But what if that’s the biggest mistake in your marketing strategy? In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski breaks down why guesswork leads to wasted marketing efforts and missed sales opportunities and how to build personas based on real-world data and customer insight. What you’ll learn: The #1 mistake businesses make when defining their ideal customer. A step-by-step process to develop personas based on actual customer behavior. How to align sales & marketing around a shared, accurate customer profile? Stop making assumptions. Start crafting a marketing strategy that speaks directly to your real buyers. Episode Notes Ideal Client Personas (ICPs) are often built on assumptions. Without real customer data, businesses waste time on ineffective messaging. Real client personas are rooted in actual customer insights. Understanding their roles, pain points, and buying behavior leads to better engagement. Data-driven personas improve marketing & sales alignment. When marketing and sales use the same customer insights, conversion rates skyrocket. A structured persona-building process makes a difference. Melissa shares how to create three detailed personas through interviews & market research. Bonus Discussion: Breaking down a real-world example of how businesses lose deals by targeting the wrong audience. Keywords Ideal Client Personas, Real Client Personas, B2B marketing strategy, sales enablement, lead qualification, customer research, thought leadership, marketing & sales alignment, audience targeting, ICP development, brand messaging, content strategy, buyer behavior, inbound marketing, customer segmentation, growth marketing. Episode Collateral How To Develop a Client Persona: https://rpcgrowthstrategies.com/blogs/post/how-to-develop-a-client-persona/ Why Real Is Better Than Ideal: https://www.youtube.com/watch?v=OoGwCV34-yE Real Client Personas (Brochure): https://rpcgrowthstrategies.com/real-client-personas/ Connect with The Marketing Phoenix Podcast Subscribe on Your Favorite Podcast Platform: https://www.buzzsprout.com/2437864/follow Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies/ Website: rpcgrowthstrategies.com ***DOWNLOAD FREE RESOURCES*** 👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex: https://rpcgrowthstrategies.com/sales-email-ebook/ 👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire: https://rpcgrowthstrategies.com/ai-security-questionnaire/ 👉 Grow your legal technology company with our tailored growth services: https://rpcgrowthstrategies.com/growth-services/…

The Marketing Phoenix Podcast

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RevOps, CRMs & Lead Qualification 45:29

15 днів тому45:29

45:29

RevOps = Predictable Revenue & Scalable Success Companies that fully integrate marketing & revenue operations see a 25% increase in qualified leads and a 50%+ inbound deal rate ! In this episode of The Marketing Phoenix Podcast , host Melissa "Rogo" Rogozinski talks with Jon McGinley , President of CLIMB Marketing, Sales & Advisory Services, about why RevOps is the foundation of predictable revenue . What You’ll Learn: Why marketing & revenue operations must be fully integrated—not just aligned. The difference between marketing ops & RevOps (and why you need both). How tech stacks & CRM setups impact lead qualification & sales. Why structure beats effort when scaling sales & marketing teams. Melissa and Jon also reveal how RPC Strategies helped a B2B legal tech company clean up its chaotic lead generation system, structure its CRM, and increase qualified leads & close rates, leading to a successful acquisition in 2022. Bonus: A fun football-themed segment, Jon gives his Super Bowl LIX predictions, Melissa shares her favorite Super Bowl half-time performance, and they decide what position Canada’s national animal—the beaver - would play! Key Takeaways: Silos kill revenue—true RevOps integration aligns data, processes & teams. Clean, structured data wins deals before sales even starts. Seamless lead handoff between marketing & sales is essential. Tech stacks don’t fix strategy—processes do. Tracking the right KPIs (MQLs, SQLs, close rates) drives growth. Listen now to transform your revenue operations! Keywords Marketing operations, revenue operations, RevOps strategy, CRM optimization, lead qualification, B2B marketing, sales enablement, pipeline management, sales automation, lead conversion, SaaS growth strategy, inbound marketing, tech stack integration, sales process optimization, business acquisition, MQL to SQL. About Jon McGinley: Jon has 25+ years of executive leadership, helping B2B companies scale from $2M to $20M+ ARR . As a former Senior Partner at CloudKettle , he led RevOps transformations for enterprise tech clients. He has advised 250+ companies and co-founded Sales & Marketing by the Numbers . Connect with Jon McGinley LinkedIn: https://www.linkedin.com/in/jonmcginley/ CLIMB Marketing, Sales, & Advisory Services: https://www.linkedin.com/company/climb-marketing-sales-advisory-services/ Connect with The Marketing Phoenix Podcast Subscribe on Your Favorite Podcast Platform: https://www.buzzsprout.com/2437864/follow Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies/ Website: rpcgrowthstrategies.com ***DOWNLOAD FREE RESOURCES*** 👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex: https://rpcgrowthstrategies.com/sales-email-ebook/ 👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire: https://rpcgrowthstrategies.com/ai-security-questionnaire/ 👉 Grow your legal technology company with our tailored growth services: https://rpcgrowthstrategies.com/growth-services/…

The Marketing Phoenix Podcast

1
Case Study: Lead Mapping 5:00

22 дні тому5:00

5:00

Leads are coming in, but nothing’s clicking. Sales and marketing feel disconnected. Sound familiar? Your leads aren’t the problem. Your lack of structure is. In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares a powerful case study on lead mapping where a SaaS company went from a disorganized, fragmented database to a structured, high-performing lead pipeline. What you’ll learn: Why disconnected sales and marketing tools create chaos instead of conversions? The importance of lead mapping in eliminating duplicates and tracking sources. How automated email workflows and strategic messaging transforms outreach. The ROI of structured processes: from messy databases to a 167,000-lead pipeline. How this structured approach led to an acquisition by a major industry player. Tune in to learn how to fix the problem and turn your database into a scalable revenue engine! Episode Notes Standardizing lead capture across platforms (Salesforce, HubSpot, MailChimp) eliminated duplicates and clarified lead sources. Moving from aggressive, unfocused emails to personalized, problem-solving messaging dramatically improved engagement. Integrated workflows helped sales prioritize and qualify leads instead of chasing cold contacts. A structured CRM system streamlined workflows and made sales forecasting easier. Within two years, this structured approach scaled the business, resulting in a successful acquisition in 2022. The Big Lesson: If your leads feel scattered, don’t overcomplicate it. Clean up your data, integrate your tools, and build a process that works. Keywords Lead mapping, lead generation, sales automation, CRM integration, marketing automation, SaaS growth strategies, email campaign optimization, sales enablement, lead qualification, B2B marketing, sales pipeline structure, inbound marketing, business acquisition, HubSpot, Salesforce, digital transformation, sales workflow optimization. Episode Collateral Growth Services (Brochure): https://rpcgrowthstrategies.com/growth-services/ Lead Mapping (Case Study): https://rpcgrowthstrategies.com/wp-content/uploads/2024/05/lead-mapping.pdf Connect with The Marketing Phoenix Podcast Subscribe on Your Favorite Podcast Platform: https://www.buzzsprout.com/2437864/follow Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies/ Website: rpcgrowthstrategies.com --------------- ***DOWNLOAD FREE RESOURCES*** 👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex: https://rpcgrowthstrategies.com/sales-email-ebook/ 👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire: https://rpcgrowthstrategies.com/ai-security-questionnaire/ 👉 Grow your legal technology company with our tailored growth services: https://rpcgrowthstrategies.com/growth-services/…

The Marketing Phoenix Podcast

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Case Study: Marketing Operations 4:40

29 днів тому4:40

4:40

Bringing a groundbreaking product to market is one thing—turning it into a revenue-generating success is another. In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares an exclusive case study on how a legal tech startup transformed its vision into reality using strategic marketing operations. Here’s what you’ll learn: How a solo attorney-turned-founder built a cloud-based no-code legal automation platform The critical role of marketing operations in structuring lead generation and sales workflows Why integrating CRMs, email marketing, and website data was the key to success How the startup launched on time, became a top 15 competitor at the ABA Tech Show, and got acquired in 2022 Listen now and discover real-world insights into how the right marketing infrastructure fuels business growth and prepares startups for long-term success. Episode Notes In this episode, Melissa Rogozinski talks about how to turn a startup into a revenue-generating, scalable operation. Marketing operations create momentum – A structured lead generation process ensures a steady flow of qualified prospects. CRM is the backbone of sales – Setting up an integrated, data-driven CRM allowed the startup to track and nurture leads efficiently. Targeted email marketing based on buyer personas helped campaigns exceed industry benchmarks. Connecting website, CRM, and email marketing ensured seamless workflows and real-time lead tracking. Within months, the startup launched on time, gained market recognition, and secured an acquisition deal. Even the best product idea needs the right marketing infrastructure. Without a lead generation system, structured sales process, and smart integrations, scaling becomes impossible. Keywords Legal tech marketing, marketing operations, lead generation, CRM strategy, email marketing, business acquisition, tech startup growth, pipeline development, digital integrations, B2B marketing, automation in marketing, startup success stories, ABA Tech Show, product-market fit, revenue-driven marketing, sales enablement. Episode Collateral Growth Services: https://rpcgrowthstrategies.com/growth-services/ Case Study (Marketing Operations): https://rpcgrowthstrategies.com/wp-content/uploads/2024/05/marketing-operations-case-study.pdf Connect with The Marketing Phoenix Podcast Subscribe on Your Favorite Podcast Platform: https://www.buzzsprout.com/2437864/follow Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies/ Website: rpcgrowthstrategies.com ***DOWNLOAD FREE RESOURCES*** 👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex: https://rpcgrowthstrategies.com/sales-email-ebook/ 👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire: https://rpcgrowthstrategies.com/ai-security-questionnaire/ 👉 Grow your legal technology company with our tailored growth services: https://rpcgrowthstrategies.com/growth-services/…

The Marketing Phoenix Podcast

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Website Integrations 4:31

5 weeks тому4:31

4:31

In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about the critical role of website integrations in scaling B2B businesses, particularly for mid-market companies expanding through acquisitions. Melissa unpacks the often-overlooked yet essential steps to ensure a seamless digital ecosystem, maintain brand integrity, and foster long-term growth. From conducting comprehensive MarTech audits to streamlining data migration, this episode is packed with actionable insights to help your business thrive during times of transformation. This episode is a go-to guide for B2B business owners to leverage website integrations for growth. Episode Notes Melissa Rogozinski talks about how website integrations, or the lack of it, can make or break your growth strategies. Specifically, how an why seamless integrations are essential for mid-market B2B providers expanding through acquisitions. Conduct a full MarTech stack and SEO performance analysis to identify gaps, redundancies, and opportunities. Ensure no data is lost during integration, protect SEO rankings, and maintain a seamless user experience with proper redirects and error management. Maintain your brand’s identity across all touchpoints to strengthen customer trust and loyalty. Build automated workflows that not only address current needs but also support future growth. Integrate website efforts with demand generation, product marketing, and brand alignment for a comprehensive growth strategy. Seamless website integrations deliver long-term ROI, preserve customer loyalty, and accelerate your business's expansion. Keywords website integration, MarTech audit, due diligence, SEO performance, data migration, brand consistency, digital automation, scalable growth, acquisition strategy, demand generation, B2B marketing strategies, digital ecosystem, unified brand strategy, website redesign, customer loyalty, business scalability, brand strategy, B2B technology Episode Collateral Website Integration (Brochure): https://rpcgrowthstrategies.com/website-integration/ Demand, Product, Brand & Website Integration (Video): https://www.youtube.com/watch?v=frKImTKFTrs Connect with The Marketing Phoenix Podcast Subscribe on Your Favorite Podcast Platform: https://www.buzzsprout.com/2437864/follow Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies Website: rpcgrowthstrategies.com ------------- ***DOWNLOAD FREE RESOURCES*** 👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex: https://rpcgrowthstrategies.com/sales-email-ebook/ 👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire: https://rpcgrowthstrategies.com/ai-security-questionnaire/ 👉 Grow your legal technology company with our tailored growth services: https://rpcgrowthstrategies.com/growth-services/ #legalmarketing #Anniversary #B2B #lawfirmmarketing #legaltech #contentmarketing #b2b #salescoaching #leadgenerationcompanies…

The Marketing Phoenix Podcast

1
Analytics & KPIs 6:03

6 weeks тому6:03

6:03

This episode of The Marketing Phoenix Podcast unveils the power of analytics & KPIs to get measurable sales success. Do you feel overwhelmed by the amount of data your campaigns generate? This episode gives you a laser-focused outline of the KEY metrics you need to be looking at to achieve lasting success through your marketing campaigns. You'll learn: 6 key analytics areas to guide your marketing strategy How to leverage website & domain authority (DA) to boost search ranking Actionable insights from Google Analytics, social media, & email marketing Closed loop marketing: the power of digital ad campaigns & CRM lead scoring Episode Notes Melissa Rogozinski, host of The Marketing Phoenix Podcast, presents the importance of marketing analytics and the most important KPIs that marketing teams should be monitoring. In this episode, you'll learn how to leverage data to make informed decisions, optimize your marketing campaigns, and ultimately drive sales. Marketing analytics provide valuable insights into website traffic, user behavior, and campaign performance. Top metrics to track include website domain authority, Google Analytics data, social media engagement, email open rates and click-through rates, and digital ad campaign KPIs. Integrating your email platform with your CRM allows for closed-loop marketing and provides sales teams with real-time lead insights. Lead scoring helps prioritize leads based on their activity and engagement level. Data-driven marketing empowers you to make strategic decisions, optimize campaigns, and achieve measurable results. Keywords Marketing Analytics, KPIs, Website Traffic, SEO, Google Analytics, Social Media Marketing, Email Marketing, Digital Ads, CRM Lead Scoring, Marketing & Sales Alignment, Data-Driven Marketing Strategy, B2B Marketing, B2B Sales Strategies Episode Collateral Due Diligence Audit (Brochure): https://rpcgrowthstrategies.com/due-diligence-audit/ Why You MUST Integrate Email Campaigns With Your CRM (Blog): https://rpcgrowthstrategies.com/blogs/post/why-you-must-integrate-email-campaigns-with-your-crm/ Data-Driven Marketing: Key Analytics & KPIs That Increase Sales (Blog): https://rpcgrowthstrategies.com/blogs/post/data-driven-marketing-key-analytics-kpis-that-increase-sales/ Connect with The Marketing Phoenix Podcast Subscribe on Youtube: https://www.youtube.com/@rpcgrowthstrategies Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies/ Website: rpcgrowthstrategies.com ***DOWNLOAD FREE RESOURCES*** 👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex: https://rpcgrowthstrategies.com/sales-email-ebook/ 👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire: https://rpcgrowthstrategies.com/ai-security-questionnaire/ 👉 Grow your legal technology company with our tailored growth services: https://rpcgrowthstrategies.com/growth-services/ #legalmarketing #B2B #lawfirmmarketing #legaltech #contentmarketing #salescoach…

The Marketing Phoenix Podcast

1
Why Investors Should Care About Revenue Operations 5:48

7 weeks тому5:48

5:48

Calling all investors in B2B tech! This episode of The Marketing Phoenix Podcast discusses, in depth, why Revenue Operations should be on your radar. You'll learn about the 3 key areas to evaluate a company's growth potential - The Growth Team, The Technology Stack, The Content Strategy. Tune in to know more about how a strong Revenue Operation strategy leads to a 25% increase in qualified leads, 50% higher inbound deal rates, and 33% close rates! Episode Notes Melissa Rogozinski, host of The Marketing Phoenix Podcast, explains why Revenue Operations is a critical factor for B2B tech investors to consider. Investors should evaluate a company's growth team, their technology stack, and content strategy to assess their potential for success. A strong growth team with experienced professionals in B2B marketing and sales is essential. A well-integrated tech stack that includes a user-friendly website, CRM, and marketing automation tools streamlines workflows and improves lead management. High-quality, targeted content that addresses buyer needs and drives conversions demonstrates a deep understanding of the market. A well-oiled Revenue Operations strategy can significantly increase qualified leads, deal rates, and close rates. The next time you evaluate a B2B tech startup, consider their Revenue Operations. It can be the key to identifying high-performing portfolio companies. Keywords Revenue Operations, Growth Marketing, B2B Tech Investing, Sales & Marketing Alignment, Investor Due Diligence, Content Marketing, Lead Generation, Deal Conversion, Marketing Strategy, Startup Growth, B2B Technology Episode Collateral Due Diligence Audit (Brochure) 10 Steps to Align Marketing & Sales (Blog) Lead Mapping (Case Study) Connect with The Marketing Phoenix Podcast Subscribe on Youtube: https://www.youtube.com/@rpcgrowthstrategies Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies/ Website: rpcgrowthstrategies.com ***DOWNLOAD FREE RESOURCES*** 👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex: https://rpcgrowthstrategies.com/sales-email-ebook/ 👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire: https://rpcgrowthstrategies.com/ai-security-questionnaire/ 👉 Grow your legal technology company with our tailored growth services: https://rpcgrowthstrategies.com/growth-services/ #legalmarketing #B2BMarketing #legaltech #contentmarketing #salescoaching #leadgenerationcompanies #MondayMarketing…

The Marketing Phoenix Podcast

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What is Marketing Operations? 4:51

8 weeks тому4:51

4:51

Series: Marketing Operations Topic: Marketing Operations In this episode of The Marketing Phoenix Podcast, Melissa Rogozinski dives deep into the world of Marketing Operations (Marketing Ops). Marketing Ops is much more than a buzzword; it's the engine that streamlines your marketing efforts and delivers measurable results. You'll learn: What Marketing Operations is and how it works How to optimize CTAs, email campaigns, and CRM systems for maximum impact A real-world example of how Marketing Ops uncovered tens of thousands of leads for a client Tune in and learn to harness the power of Marketing Operations! Episode Notes: Melissa Rogozinski, host of The Marketing Phoenix Podcast, explains why Marketing Operations (Marketing Ops) is a game-changer for businesses. Marketing Ops integrates and automates data from various platforms to reveal strategic insights and sales opportunities. Optimizing CTAs (calls to action) with clear messaging and integrating them with CRM systems can significantly improve conversion rates. Effective email marketing requires segmentation, personalized content, and tracking performance to nurture leads and drive sales. A well-integrated CRM system is the command center for customer data, providing valuable insights for sales and marketing strategies. Marketing Ops eliminates guesswork and delivers data-driven insights to optimize lead nurturing and drive revenue. Melissa shares a story of a client who struggled with lead generation due to a disconnected tech stack. By implementing Marketing Ops, they uncovered over 167,000 leads, highlighting the importance of operational efficiency. Episode Collateral: Due Diligence Audit (Brochure) 10 Steps to Align Marketing & Sales (Blog) Lead Mapping (Case Study) Keywords: marketing operations, marketing automation, CTAs, email marketing, CRM, business growth, marketing strategy, thought leadership, brand awareness, demand generation, sales enablement, B2B marketing strategies, tech entrepreneurship, podcast growth strategies, RPC Strategies, legal tech marketing, professional development podcasts, short-form podcasts, 2025 business strategy, AI in marketing, business growth tips, sales and marketing alignment, case studies for growth Connect with The Marketing Phoenix Podcast: Subscribe on Youtube: https://www.youtube.com/@rpcgrowthstrategies Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies/ Website: https://rpcgrowthstrategies.com/ Schedule a Consultation: https://calendly.com/rpcstrategies -------------------- ***DOWNLOAD FREE RESOURCES*** 👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex: https://rpcgrowthstrategies.com/sales-email-ebook/ 👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire: https://rpcgrowthstrategies.com/ai-security-questionnaire/ 👉 Grow your legal technology company with our tailored growth services: https://rpcgrowthstrategies.com/growth-services/…

The Marketing Phoenix Podcast

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2025 Kickoff of The Marketing Phoenix Podcast 5:12

9 weeks тому5:12

5:12

In this inaugural episode of 2025 for The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski takes us on a journey through her 31-year career in law, 20 years in B2B tech sales and marketing, and her entrepreneurial endeavors. Melissa shares the inspiration behind relaunching the podcast and provides a sneak peek into RPC Strategies’ 2025 Growth Strategy. Discover the six pillars of an effective growth strategy: Marketing Operations, Thought Leadership, Brand Awareness, Lead Generation, Demand Generation, and Sales Enablement. Melissa also reveals her favorite professional development podcasts and how they’ve shaped her approach to content creation. If you're looking for actionable tips to fuel your business growth, this is the perfect episode to kickstart your journey. Subscribe now and join us for weekly insights every Monday morning! Watch the episode on YouTube here: https://www.youtube.com/watch?v=OAkJi6muFbg. Episode Notes 1. Melissa’s Background: 31 years in law, 20 years in B2B tech sales, and 13 years as a tech entrepreneur. 2. Podcasting Journey: From ESL Roundtable to relaunching The Marketing Phoenix Podcast with a focused growth strategy. 3. 2025 Growth Strategy: Weekly episodes categorized into Marketing Basics, Growth Marketing, and Case Studies, reflecting the six pillars of effective growth strategies. 4. Episode Formats: Short, actionable episodes for weekday mornings and longer, in-depth episodes for weekends. 5. Favorite Podcasts: Insights gained from professional development and fun podcasts, influencing her content delivery style. 6. Connect with Melissa and RPC Strategies: https://www.linkedin.com/company/rpcstrategies/ Keywords marketing operations, thought leadership, brand awareness, lead generation, demand generation, sales enablement, B2B marketing strategies, tech entrepreneurship, podcast growth strategies, RPC Strategies, legal tech marketing, professional development podcasts, short-form podcasts, 2025 business strategy, AI in marketing, business growth tips, sales and marketing alignment, case studies for growth ***DOWNLOAD FREE RESOURCES*** 👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex: https://rpcgrowthstrategies.com/sales-email-ebook/ 👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire: https://rpcgrowthstrategies.com/ai-security-questionnaire/ 👉 Grow your legal technology company with our tailored growth services: https://rpcgrowthstrategies.com/growth-services/ #legalmarketing #Anniversary #B2B #lawfirmmarketing #legaltech #contentmarketing #b2b #salescoaching #leadgenerationcompanies…

The Marketing Phoenix Podcast

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How to Use AI in Legal Marketing and Sales (with Jody Glidden & Josh Lida) 45:24

30 weeks тому45:24

45:24

In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Jody Glidden, Founder & CEO of Postilize, and Josh Lida, Senior Associate at Shendell & Pollock, PL, as they discuss leveraging AI for legal marketing success. Watch the Youtube video here: https://youtu.be/ZuKG-l7Rk0A?si=IVZA_Nx0i9NzeXJN. This Marketing Phoenix podcast episode explores the transformative impact of AI on legal marketing and sales. Melissa, Jody, and Josh discuss AI tools for generating high-quality, client-centric content and the importance of personalization. They highlight ethical considerations, potential biases, and the need to follow bar rules. The panel dives into AI's role in strengthening client relationships and streamlining tasks, allowing attorneys to focus on client engagement. The episode concludes with a discussion on how AI will level the competitive landscape, making adoption essential for law firms. The conversation underscores the potential of AI to enhance marketing efforts and drive business growth. Can AI-powered content creation tools truly generate high-quality, client-centric legal content at scale? What are the ethical considerations and potential biases to be aware of when integrating AI into legal marketing strategies? How can AI be leveraged to build stronger client relationships and anticipate client needs? How can AI be harnessed to personalize legal marketing messages for maximum impact? As AI reshapes the legal marketing landscape, what future-proof strategies can law firms adopt to measure the ROI of their AI investments and maintain a competitive edge? Resources: https://www.linkedin.com/in/jodyglidden/ https://www.linkedin.com/in/joshua-lida/ https://www.linkedin.com/in/melissarogozinski/ https://rpcgrowthstrategies.com/blogs/post/how-ai-is-rewriting-the-future-of-marketing-and-sales-using-llms-properly-ethically-and-legally/ https://rpcgrowthstrategies.com/blogs/post/understanding-the-limitations-of-ai-in-marketing-for-legal-tech/ https://rpcgrowthstrategies.com/blogs/post/ai-for-lawyers-a-roadmap-to-using-ai-in-your-law-firm-part-1/ https://rpcgrowthstrategies.com/blogs/post/ai-for-lawyers-a-roadmap-to-using-ai-in-your-law-firm-part-2/ https://rpcgrowthstrategies.com/blogs/post/making-linkedin-your-favorite-client-source/ https://rpcgrowthstrategies.com/blogs/post/ai-isnt-new-to-law-how-the-practice-of-law-should-embrace-ai/ https://rpcgrowthstrategies.com/blogs/post/law-firm-marketing-post-pandemic-evolve-or-die/ https://rpcgrowthstrategies.com/blogs/post/6-steps-to-a-successful-business-development-plan-driving-growth-through-client-success-and-thought-leadership/ https://rpcgrowthstrategies.com/blogs/post/marketing-isnt-sales-but-it-should-lead-to-sales/ Keywords: AI in legal marketing AI-powered tools client relationship management legal sales strategies business development generative AI digital assistant prompt engineering personalized marketing messages ethical considerations in AI AI-generated content legal tech tools AI for law firms AI in law practice AI-driven sales AI and client engagement AI and copyright issues competitive advantage in law AI in legal industry AI implementation in law firms Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://rpcgrowthstrategies.com/.…

The Marketing Phoenix Podcast

1
Legal Tech & AI: The Boys Club (with Isha Marathe, Law & Technology Reporter for ALM Media) 36:42

1 year тому36:42

36:42

In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Isha Marathe, Law & Technology Reporter for ALM Media, to discuss an article she recently wrote that set-in motion a movement, calling out the proverbial “Boys Club” and championing Women in Legal Tech and AI. The episode covers the following topics: The motivation for writing this article The "legal tech Boys' Club" and why women hold back from self-declaring as experts on generative AI The conversations had behind closed doors about whose product to choose, which founder to invest angel money in, and who to promote to the C-suite The reasons why decision makers place more value on those who create the technology versus those who teach businesses how to leverage the technology The business value of AI Isha's recommendation for 10 of the Top 100 in Women in Legal Tech and AI Final thoughts on where we go from here and how to get there Resources: https://www.law.com/legaltechnews/2023/09/22/generative-ai-conversations-are-a-peek-into-the-legal-tech-boys-club/ https://www.linkedin.com/posts/nicola-shaver_the-100-most-influential-people-in-ai-2023-activity-7105989871638384641-yomg/ https://www.risingphoenix.guru/blogs/post/how-ai-is-rewriting-the-future-of-marketing-and-sales-using-llms-properly-ethically-and-legally https://www.linkedin.com/in/isha-marathe-a942711b6/ https://www.linkedin.com/in/melissarogozinski/ Keywords: women in legal tech women in AI generative AI legal tech Boys' Club thought leadership diversity and inclusion eDiscovery cybersecurity information governance compliance Top 100 in Legal Tech and AI Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://rpcgrowthstrategies.com/.…

The Marketing Phoenix Podcast

1
Legal Tech & AI: The Future is Female (with Joy Holley, Esq., AI Enthusiast and Legal Operations Leader) 39:15

1 year тому39:15

39:15

In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Joy Holley, attorney and legal technology consultant, to discuss her two recent articles for eDiscovery Today: "In Support of Optimism: Women in eDiscovery Should be on the Main Stage at AI Conferences" and "On the Main Stage: Women in eDiscovery Should be Featured at AI Conferences." The episode covers the following topics: The "legal tech Boys' Club" and why women hold back from self-declaring as experts on generative AI The effects of this inequity, such as who is chosen to speak at conferences and who is promoted to the C-suite Why Joy is optimistic about the future of women in legal tech and AI The variety of skills that have been developed by women in eDiscovery that position them well as thought leaders in tech and AI Women in tech who Joy believes would be good speakers on AI at universities/colleges, legal industry associations, law firms, legal technology firms, and as consultants to legal technology firms The cybersecurity/information governance/compliance category and how women in this category are also thought leaders in tech and AI How the conversation about the Top 100 in Legal Tech and AI started and how to proceed Final thoughts on where we go from here and how to get there Resources: https://ediscoverytoday.com/2023/10/03/in-support-of-optimism-women-in-ediscovery-should-be-on-the-main-stage-at-ai-conferences/ https://www.law.com/legaltechnews/2023/09/22/generative-ai-conversations-are-a-peek-into-the-legal-tech-boys-club/ https://www.linkedin.com/posts/nicola-shaver_the-100-most-influential-people-in-ai-2023-activity-7105989871638384641-yomg/ https://ediscoverytoday.com/2023/10/04/on-the-main-stage-women-in-ediscovery-should-be-featured-at-ai-conferences/ https://www.risingphoenix.guru/blogs/post/how-ai-is-rewriting-the-future-of-marketing-and-sales-using-llms-properly-ethically-and-legally https://www.linkedin.com/in/joy-holley-b3a05a8/ https://www.linkedin.com/in/melissarogozinski/ Keywords: women in legal tech women in AI generative AI legal tech Boys' Club thought leadership diversity and inclusion eDiscovery cybersecurity information governance compliance Top 100 in Legal Tech and AI Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://rpcgrowthstrategies.com/.…

The Marketing Phoenix Podcast

1
How Brand Awareness, Demand Generation, Lead Generation, and Analytics Should Drive Sales (with Martha MacPherson and Cheryl Wilson Griffin) 38:18

1 year тому38:18

38:18

In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews legal tech marketing and startup experts, Martha MacPherson and Cheryl Wilson Griffin, to discuss the basics of marketing for legal tech and law firms, including brand awareness, demand generation, lead conversion, and analytics reporting. The episode covers the following topics: What is brand awareness and why is it important? What types of activities generate brand awareness? Who is responsible for brand awareness activities and results? What is demand generation and how does it differ from lead generation? What types of activities fall under demand generation? What is the difference between MQLs and SQLs? What types of activities generate qualified leads? What are some initial analytical signals a business should be monitoring? How can analytics data inform and help adjust the marketing and sales efforts of a company's growth strategies? Resources: Watch full video here: https://youtu.be/kcF3vAo8iG4?si=_rEfw68GJdXFB2cN https://www.risingphoenix.guru/blogs/post/4-Seeds-of-Marketing-That-Grow-Your-Sales-Brand-Awareness-Lead-Generation-Analytics https://www.linkedin.com/in/marthamacpherson/ https://www.linkedin.com/in/cwilsongriffin/ The episode concludes with Martha and Cheryl discussing the importance of understanding the intricate interplay between brand awareness, demand generation, lead generation, and analytics reporting within a legal tech or law firm's growth strategy. Keywords: legal tech marketing law firm marketing brand awareness demand generation lead generation analytics reporting MQLs SQLs Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://rpcgrowthstrategies.com/.…

The Marketing Phoenix Podcast

1
How AI Unleashed an Inferno in Legal Tech (with Stephanie Wilkins, Editor-in-Chief of Legaltech News) 33:00

1 year тому33:00