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Website Integrations

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Вміст надано RPC Strategies LLC. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією RPC Strategies LLC або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about the critical role of website integrations in scaling B2B businesses, particularly for mid-market companies expanding through acquisitions.

Melissa unpacks the often-overlooked yet essential steps to ensure a seamless digital ecosystem, maintain brand integrity, and foster long-term growth. From conducting comprehensive MarTech audits to streamlining data migration, this episode is packed with actionable insights to help your business thrive during times of transformation.

This episode is a go-to guide for B2B business owners to leverage website integrations for growth.

Episode Notes

Melissa Rogozinski talks about how website integrations, or the lack of it, can make or break your growth strategies. Specifically, how an why seamless integrations are essential for mid-market B2B providers expanding through acquisitions.

  • Conduct a full MarTech stack and SEO performance analysis to identify gaps, redundancies, and opportunities.
  • Ensure no data is lost during integration, protect SEO rankings, and maintain a seamless user experience with proper redirects and error management.
  • Maintain your brand’s identity across all touchpoints to strengthen customer trust and loyalty.
  • Build automated workflows that not only address current needs but also support future growth.
  • Integrate website efforts with demand generation, product marketing, and brand alignment for a comprehensive growth strategy.
  • Seamless website integrations deliver long-term ROI, preserve customer loyalty, and accelerate your business's expansion.

Keywords

website integration, MarTech audit, due diligence, SEO performance, data migration, brand consistency, digital automation, scalable growth, acquisition strategy, demand generation, B2B marketing strategies, digital ecosystem, unified brand strategy, website redesign, customer loyalty, business scalability, brand strategy, B2B technology

Episode Collateral

Connect with The Marketing Phoenix Podcast

-------------

***DOWNLOAD FREE RESOURCES***

👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex: https://rpcgrowthstrategies.com/sales-email-ebook/

👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire: https://rpcgrowthstrategies.com/ai-security-questionnaire/

👉 Grow your legal technology company with our tailored growth services: https://rpcgrowthstrategies.com/growth-services/

#legalmarketing #Anniversary #B2B #lawfirmmarketing #legaltech #contentmarketing #b2b #salescoaching #leadgenerationcompanies

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12 епізодів

Artwork

Website Integrations

The Marketing Phoenix Podcast

published

iconПоширити
 
Manage episode 463396579 series 3633998
Вміст надано RPC Strategies LLC. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією RPC Strategies LLC або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about the critical role of website integrations in scaling B2B businesses, particularly for mid-market companies expanding through acquisitions.

Melissa unpacks the often-overlooked yet essential steps to ensure a seamless digital ecosystem, maintain brand integrity, and foster long-term growth. From conducting comprehensive MarTech audits to streamlining data migration, this episode is packed with actionable insights to help your business thrive during times of transformation.

This episode is a go-to guide for B2B business owners to leverage website integrations for growth.

Episode Notes

Melissa Rogozinski talks about how website integrations, or the lack of it, can make or break your growth strategies. Specifically, how an why seamless integrations are essential for mid-market B2B providers expanding through acquisitions.

  • Conduct a full MarTech stack and SEO performance analysis to identify gaps, redundancies, and opportunities.
  • Ensure no data is lost during integration, protect SEO rankings, and maintain a seamless user experience with proper redirects and error management.
  • Maintain your brand’s identity across all touchpoints to strengthen customer trust and loyalty.
  • Build automated workflows that not only address current needs but also support future growth.
  • Integrate website efforts with demand generation, product marketing, and brand alignment for a comprehensive growth strategy.
  • Seamless website integrations deliver long-term ROI, preserve customer loyalty, and accelerate your business's expansion.

Keywords

website integration, MarTech audit, due diligence, SEO performance, data migration, brand consistency, digital automation, scalable growth, acquisition strategy, demand generation, B2B marketing strategies, digital ecosystem, unified brand strategy, website redesign, customer loyalty, business scalability, brand strategy, B2B technology

Episode Collateral

Connect with The Marketing Phoenix Podcast

-------------

***DOWNLOAD FREE RESOURCES***

👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex: https://rpcgrowthstrategies.com/sales-email-ebook/

👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire: https://rpcgrowthstrategies.com/ai-security-questionnaire/

👉 Grow your legal technology company with our tailored growth services: https://rpcgrowthstrategies.com/growth-services/

#legalmarketing #Anniversary #B2B #lawfirmmarketing #legaltech #contentmarketing #b2b #salescoaching #leadgenerationcompanies

  continue reading

12 епізодів

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In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about the critical role of website integrations in scaling B2B businesses, particularly for mid-market companies expanding through acquisitions. Melissa unpacks the often-overlooked yet essential steps to ensure a seamless digital ecosystem, maintain brand integrity, and foster long-term growth. From conducting comprehensive MarTech audits to streamlining data migration, this episode is packed with actionable insights to help your business thrive during times of transformation. This episode is a go-to guide for B2B business owners to leverage website integrations for growth. Episode Notes Melissa Rogozinski talks about how website integrations, or the lack of it, can make or break your growth strategies. Specifically, how an why seamless integrations are essential for mid-market B2B providers expanding through acquisitions. Conduct a full MarTech stack and SEO performance analysis to identify gaps, redundancies, and opportunities. Ensure no data is lost during integration, protect SEO rankings, and maintain a seamless user experience with proper redirects and error management. Maintain your brand’s identity across all touchpoints to strengthen customer trust and loyalty. Build automated workflows that not only address current needs but also support future growth. Integrate website efforts with demand generation, product marketing, and brand alignment for a comprehensive growth strategy. Seamless website integrations deliver long-term ROI, preserve customer loyalty, and accelerate your business's expansion. Keywords website integration, MarTech audit, due diligence, SEO performance, data migration, brand consistency, digital automation, scalable growth, acquisition strategy, demand generation, B2B marketing strategies, digital ecosystem, unified brand strategy, website redesign, customer loyalty, business scalability, brand strategy, B2B technology Episode Collateral Website Integration (Brochure): https://rpcgrowthstrategies.com/website-integration/ Demand, Product, Brand & Website Integration (Video): https://www.youtube.com/watch?v=frKImTKFTrs Connect with The Marketing Phoenix Podcast Subscribe on Your Favorite Podcast Platform: https://www.buzzsprout.com/2437864/follow Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies Website: rpcgrowthstrategies.com ------------- ***DOWNLOAD FREE RESOURCES*** 👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex: https://rpcgrowthstrategies.com/sales-email-ebook/ 👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire: https://rpcgrowthstrategies.com/ai-security-questionnaire/ 👉 Grow your legal technology company with our tailored growth services: https://rpcgrowthstrategies.com/growth-services/ #legalmarketing #Anniversary #B2B #lawfirmmarketing #legaltech #contentmarketing #b2b #salescoaching #leadgenerationcompanies…
 
This episode of The Marketing Phoenix Podcast unveils the power of analytics & KPIs to get measurable sales success. Do you feel overwhelmed by the amount of data your campaigns generate? This episode gives you a laser-focused outline of the KEY metrics you need to be looking at to achieve lasting success through your marketing campaigns. You'll learn: 6 key analytics areas to guide your marketing strategy How to leverage website & domain authority (DA) to boost search ranking Actionable insights from Google Analytics, social media, & email marketing Closed loop marketing: the power of digital ad campaigns & CRM lead scoring Episode Notes Melissa Rogozinski, host of The Marketing Phoenix Podcast, presents the importance of marketing analytics and the most important KPIs that marketing teams should be monitoring. In this episode, you'll learn how to leverage data to make informed decisions, optimize your marketing campaigns, and ultimately drive sales. Marketing analytics provide valuable insights into website traffic, user behavior, and campaign performance. Top metrics to track include website domain authority, Google Analytics data, social media engagement, email open rates and click-through rates, and digital ad campaign KPIs. Integrating your email platform with your CRM allows for closed-loop marketing and provides sales teams with real-time lead insights. Lead scoring helps prioritize leads based on their activity and engagement level. Data-driven marketing empowers you to make strategic decisions, optimize campaigns, and achieve measurable results. Keywords Marketing Analytics, KPIs, Website Traffic, SEO, Google Analytics, Social Media Marketing, Email Marketing, Digital Ads, CRM Lead Scoring, Marketing & Sales Alignment, Data-Driven Marketing Strategy, B2B Marketing, B2B Sales Strategies Episode Collateral Due Diligence Audit (Brochure): https://rpcgrowthstrategies.com/due-diligence-audit/ Why You MUST Integrate Email Campaigns With Your CRM (Blog): https://rpcgrowthstrategies.com/blogs/post/why-you-must-integrate-email-campaigns-with-your-crm/ Data-Driven Marketing: Key Analytics & KPIs That Increase Sales (Blog): https://rpcgrowthstrategies.com/blogs/post/data-driven-marketing-key-analytics-kpis-that-increase-sales/ Connect with The Marketing Phoenix Podcast Subscribe on Youtube: https://www.youtube.com/@rpcgrowthstrategies Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies/ Website: rpcgrowthstrategies.com ***DOWNLOAD FREE RESOURCES*** 👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex: https://rpcgrowthstrategies.com/sales-email-ebook/ 👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire: https://rpcgrowthstrategies.com/ai-security-questionnaire/ 👉 Grow your legal technology company with our tailored growth services: https://rpcgrowthstrategies.com/growth-services/ #legalmarketing #B2B #lawfirmmarketing #legaltech #contentmarketing #salescoach…
 
Calling all investors in B2B tech! This episode of The Marketing Phoenix Podcast discusses, in depth, why Revenue Operations should be on your radar. You'll learn about the 3 key areas to evaluate a company's growth potential - The Growth Team, The Technology Stack, The Content Strategy. Tune in to know more about how a strong Revenue Operation strategy leads to a 25% increase in qualified leads, 50% higher inbound deal rates, and 33% close rates! Episode Notes Melissa Rogozinski, host of The Marketing Phoenix Podcast, explains why Revenue Operations is a critical factor for B2B tech investors to consider. Investors should evaluate a company's growth team, their technology stack, and content strategy to assess their potential for success. A strong growth team with experienced professionals in B2B marketing and sales is essential. A well-integrated tech stack that includes a user-friendly website, CRM, and marketing automation tools streamlines workflows and improves lead management. High-quality, targeted content that addresses buyer needs and drives conversions demonstrates a deep understanding of the market. A well-oiled Revenue Operations strategy can significantly increase qualified leads, deal rates, and close rates. The next time you evaluate a B2B tech startup, consider their Revenue Operations. It can be the key to identifying high-performing portfolio companies. Keywords Revenue Operations, Growth Marketing, B2B Tech Investing, Sales & Marketing Alignment, Investor Due Diligence, Content Marketing, Lead Generation, Deal Conversion, Marketing Strategy, Startup Growth, B2B Technology Episode Collateral Due Diligence Audit (Brochure) 10 Steps to Align Marketing & Sales (Blog) Lead Mapping (Case Study) Connect with The Marketing Phoenix Podcast Subscribe on Youtube: https://www.youtube.com/@rpcgrowthstrategies Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies/ Website: rpcgrowthstrategies.com ***DOWNLOAD FREE RESOURCES*** 👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex: https://rpcgrowthstrategies.com/sales-email-ebook/ 👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire: https://rpcgrowthstrategies.com/ai-security-questionnaire/ 👉 Grow your legal technology company with our tailored growth services: https://rpcgrowthstrategies.com/growth-services/ #legalmarketing #B2BMarketing #legaltech #contentmarketing #salescoaching #leadgenerationcompanies #MondayMarketing…
 
Series: Marketing Operations Topic: Marketing Operations In this episode of The Marketing Phoenix Podcast, Melissa Rogozinski dives deep into the world of Marketing Operations (Marketing Ops). Marketing Ops is much more than a buzzword; it's the engine that streamlines your marketing efforts and delivers measurable results. You'll learn: What Marketing Operations is and how it works How to optimize CTAs, email campaigns, and CRM systems for maximum impact A real-world example of how Marketing Ops uncovered tens of thousands of leads for a client Tune in and learn to harness the power of Marketing Operations! Episode Notes: Melissa Rogozinski, host of The Marketing Phoenix Podcast, explains why Marketing Operations (Marketing Ops) is a game-changer for businesses. Marketing Ops integrates and automates data from various platforms to reveal strategic insights and sales opportunities. Optimizing CTAs (calls to action) with clear messaging and integrating them with CRM systems can significantly improve conversion rates. Effective email marketing requires segmentation, personalized content, and tracking performance to nurture leads and drive sales. A well-integrated CRM system is the command center for customer data, providing valuable insights for sales and marketing strategies. Marketing Ops eliminates guesswork and delivers data-driven insights to optimize lead nurturing and drive revenue. Melissa shares a story of a client who struggled with lead generation due to a disconnected tech stack. By implementing Marketing Ops, they uncovered over 167,000 leads, highlighting the importance of operational efficiency. Episode Collateral: Due Diligence Audit (Brochure) 10 Steps to Align Marketing & Sales (Blog) Lead Mapping (Case Study) Keywords: marketing operations, marketing automation, CTAs, email marketing, CRM, business growth, marketing strategy, thought leadership, brand awareness, demand generation, sales enablement, B2B marketing strategies, tech entrepreneurship, podcast growth strategies, RPC Strategies, legal tech marketing, professional development podcasts, short-form podcasts, 2025 business strategy, AI in marketing, business growth tips, sales and marketing alignment, case studies for growth Connect with The Marketing Phoenix Podcast: Subscribe on Youtube: https://www.youtube.com/@rpcgrowthstrategies Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies/ Website: https://rpcgrowthstrategies.com/ Schedule a Consultation: https://calendly.com/rpcstrategies -------------------- ***DOWNLOAD FREE RESOURCES*** 👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex: https://rpcgrowthstrategies.com/sales-email-ebook/ 👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire: https://rpcgrowthstrategies.com/ai-security-questionnaire/ 👉 Grow your legal technology company with our tailored growth services: https://rpcgrowthstrategies.com/growth-services/…
 
In this inaugural episode of 2025 for The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski takes us on a journey through her 31-year career in law, 20 years in B2B tech sales and marketing, and her entrepreneurial endeavors. Melissa shares the inspiration behind relaunching the podcast and provides a sneak peek into RPC Strategies’ 2025 Growth Strategy. Discover the six pillars of an effective growth strategy: Marketing Operations, Thought Leadership, Brand Awareness, Lead Generation, Demand Generation, and Sales Enablement. Melissa also reveals her favorite professional development podcasts and how they’ve shaped her approach to content creation. If you're looking for actionable tips to fuel your business growth, this is the perfect episode to kickstart your journey. Subscribe now and join us for weekly insights every Monday morning! Watch the episode on YouTube here: https://www.youtube.com/watch?v=OAkJi6muFbg. Episode Notes 1. Melissa’s Background: 31 years in law, 20 years in B2B tech sales, and 13 years as a tech entrepreneur. 2. Podcasting Journey: From ESL Roundtable to relaunching The Marketing Phoenix Podcast with a focused growth strategy. 3. 2025 Growth Strategy: Weekly episodes categorized into Marketing Basics, Growth Marketing, and Case Studies, reflecting the six pillars of effective growth strategies. 4. Episode Formats: Short, actionable episodes for weekday mornings and longer, in-depth episodes for weekends. 5. Favorite Podcasts: Insights gained from professional development and fun podcasts, influencing her content delivery style. 6. Connect with Melissa and RPC Strategies: https://www.linkedin.com/company/rpcstrategies/ Keywords marketing operations, thought leadership, brand awareness, lead generation, demand generation, sales enablement, B2B marketing strategies, tech entrepreneurship, podcast growth strategies, RPC Strategies, legal tech marketing, professional development podcasts, short-form podcasts, 2025 business strategy, AI in marketing, business growth tips, sales and marketing alignment, case studies for growth ***DOWNLOAD FREE RESOURCES*** 👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex: https://rpcgrowthstrategies.com/sales-email-ebook/ 👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire: https://rpcgrowthstrategies.com/ai-security-questionnaire/ 👉 Grow your legal technology company with our tailored growth services: https://rpcgrowthstrategies.com/growth-services/ #legalmarketing #Anniversary #B2B #lawfirmmarketing #legaltech #contentmarketing #b2b #salescoaching #leadgenerationcompanies…
 
In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Jody Glidden, Founder & CEO of Postilize, and Josh Lida, Senior Associate at Shendell & Pollock, PL, as they discuss leveraging AI for legal marketing success. Watch the Youtube video here: https://youtu.be/ZuKG-l7Rk0A?si=IVZA_Nx0i9NzeXJN. This Marketing Phoenix podcast episode explores the transformative impact of AI on legal marketing and sales. Melissa, Jody, and Josh discuss AI tools for generating high-quality, client-centric content and the importance of personalization. They highlight ethical considerations, potential biases, and the need to follow bar rules. The panel dives into AI's role in strengthening client relationships and streamlining tasks, allowing attorneys to focus on client engagement. The episode concludes with a discussion on how AI will level the competitive landscape, making adoption essential for law firms. The conversation underscores the potential of AI to enhance marketing efforts and drive business growth. Can AI-powered content creation tools truly generate high-quality, client-centric legal content at scale? What are the ethical considerations and potential biases to be aware of when integrating AI into legal marketing strategies? How can AI be leveraged to build stronger client relationships and anticipate client needs? How can AI be harnessed to personalize legal marketing messages for maximum impact? As AI reshapes the legal marketing landscape, what future-proof strategies can law firms adopt to measure the ROI of their AI investments and maintain a competitive edge? Resources: https://www.linkedin.com/in/jodyglidden/ https://www.linkedin.com/in/joshua-lida/ https://www.linkedin.com/in/melissarogozinski/ https://rpcgrowthstrategies.com/blogs/post/how-ai-is-rewriting-the-future-of-marketing-and-sales-using-llms-properly-ethically-and-legally/ https://rpcgrowthstrategies.com/blogs/post/understanding-the-limitations-of-ai-in-marketing-for-legal-tech/ https://rpcgrowthstrategies.com/blogs/post/ai-for-lawyers-a-roadmap-to-using-ai-in-your-law-firm-part-1/ https://rpcgrowthstrategies.com/blogs/post/ai-for-lawyers-a-roadmap-to-using-ai-in-your-law-firm-part-2/ https://rpcgrowthstrategies.com/blogs/post/making-linkedin-your-favorite-client-source/ https://rpcgrowthstrategies.com/blogs/post/ai-isnt-new-to-law-how-the-practice-of-law-should-embrace-ai/ https://rpcgrowthstrategies.com/blogs/post/law-firm-marketing-post-pandemic-evolve-or-die/ https://rpcgrowthstrategies.com/blogs/post/6-steps-to-a-successful-business-development-plan-driving-growth-through-client-success-and-thought-leadership/ https://rpcgrowthstrategies.com/blogs/post/marketing-isnt-sales-but-it-should-lead-to-sales/ Keywords: AI in legal marketing AI-powered tools client relationship management legal sales strategies business development generative AI digital assistant prompt engineering personalized marketing messages ethical considerations in AI AI-generated content legal tech tools AI for law firms AI in law practice AI-driven sales AI and client engagement AI and copyright issues competitive advantage in law AI in legal industry AI implementation in law firms Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://rpcgrowthstrategies.com/.…
 
In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Isha Marathe, Law & Technology Reporter for ALM Media, to discuss an article she recently wrote that set-in motion a movement, calling out the proverbial “Boys Club” and championing Women in Legal Tech and AI. The episode covers the following topics: The motivation for writing this article The "legal tech Boys' Club" and why women hold back from self-declaring as experts on generative AI The conversations had behind closed doors about whose product to choose, which founder to invest angel money in, and who to promote to the C-suite The reasons why decision makers place more value on those who create the technology versus those who teach businesses how to leverage the technology The business value of AI Isha's recommendation for 10 of the Top 100 in Women in Legal Tech and AI Final thoughts on where we go from here and how to get there Resources: https://www.law.com/legaltechnews/2023/09/22/generative-ai-conversations-are-a-peek-into-the-legal-tech-boys-club/ https://www.linkedin.com/posts/nicola-shaver_the-100-most-influential-people-in-ai-2023-activity-7105989871638384641-yomg/ https://www.risingphoenix.guru/blogs/post/how-ai-is-rewriting-the-future-of-marketing-and-sales-using-llms-properly-ethically-and-legally https://www.linkedin.com/in/isha-marathe-a942711b6/ https://www.linkedin.com/in/melissarogozinski/ Keywords: women in legal tech women in AI generative AI legal tech Boys' Club thought leadership diversity and inclusion eDiscovery cybersecurity information governance compliance Top 100 in Legal Tech and AI Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://rpcgrowthstrategies.com/.…
 
In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Joy Holley, attorney and legal technology consultant, to discuss her two recent articles for eDiscovery Today: "In Support of Optimism: Women in eDiscovery Should be on the Main Stage at AI Conferences" and "On the Main Stage: Women in eDiscovery Should be Featured at AI Conferences." The episode covers the following topics: The "legal tech Boys' Club" and why women hold back from self-declaring as experts on generative AI The effects of this inequity, such as who is chosen to speak at conferences and who is promoted to the C-suite Why Joy is optimistic about the future of women in legal tech and AI The variety of skills that have been developed by women in eDiscovery that position them well as thought leaders in tech and AI Women in tech who Joy believes would be good speakers on AI at universities/colleges, legal industry associations, law firms, legal technology firms, and as consultants to legal technology firms The cybersecurity/information governance/compliance category and how women in this category are also thought leaders in tech and AI How the conversation about the Top 100 in Legal Tech and AI started and how to proceed Final thoughts on where we go from here and how to get there Resources: https://ediscoverytoday.com/2023/10/03/in-support-of-optimism-women-in-ediscovery-should-be-on-the-main-stage-at-ai-conferences/ https://www.law.com/legaltechnews/2023/09/22/generative-ai-conversations-are-a-peek-into-the-legal-tech-boys-club/ https://www.linkedin.com/posts/nicola-shaver_the-100-most-influential-people-in-ai-2023-activity-7105989871638384641-yomg/ https://ediscoverytoday.com/2023/10/04/on-the-main-stage-women-in-ediscovery-should-be-featured-at-ai-conferences/ https://www.risingphoenix.guru/blogs/post/how-ai-is-rewriting-the-future-of-marketing-and-sales-using-llms-properly-ethically-and-legally https://www.linkedin.com/in/joy-holley-b3a05a8/ https://www.linkedin.com/in/melissarogozinski/ Keywords: women in legal tech women in AI generative AI legal tech Boys' Club thought leadership diversity and inclusion eDiscovery cybersecurity information governance compliance Top 100 in Legal Tech and AI Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://rpcgrowthstrategies.com/.…
 
In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews legal tech marketing and startup experts, Martha MacPherson and Cheryl Wilson Griffin, to discuss the basics of marketing for legal tech and law firms, including brand awareness, demand generation, lead conversion, and analytics reporting. The episode covers the following topics: What is brand awareness and why is it important? What types of activities generate brand awareness? Who is responsible for brand awareness activities and results? What is demand generation and how does it differ from lead generation? What types of activities fall under demand generation? What is the difference between MQLs and SQLs? What types of activities generate qualified leads? What are some initial analytical signals a business should be monitoring? How can analytics data inform and help adjust the marketing and sales efforts of a company's growth strategies? Resources: Watch full video here: https://youtu.be/kcF3vAo8iG4?si=_rEfw68GJdXFB2cN https://www.risingphoenix.guru/blogs/post/4-Seeds-of-Marketing-That-Grow-Your-Sales-Brand-Awareness-Lead-Generation-Analytics https://www.linkedin.com/in/marthamacpherson/ https://www.linkedin.com/in/cwilsongriffin/ The episode concludes with Martha and Cheryl discussing the importance of understanding the intricate interplay between brand awareness, demand generation, lead generation, and analytics reporting within a legal tech or law firm's growth strategy. Keywords: legal tech marketing law firm marketing brand awareness demand generation lead generation analytics reporting MQLs SQLs Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://rpcgrowthstrategies.com/.…
 
In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Stephanie Wilkins, Editor-in-Chief of Legaltech News, to discuss the current impact of AI on legal tech and legal marketing. The episode covers a range of topics, including: How AI is being used in legal tech to create efficiencies and meet client demands Why investors are interested in legal tech that integrates AI The Harvard Law School's new initiative to better understand and shape the future of AI in law The pros and cons of using AI in marketing for legal tech How legal tech companies can generate capital in a recession Resources: Watch full video here: https://youtu.be/11IG4aNlaN0. https://www.law.com/legaltechnews/2023/06/05/tracking-generative-ai-how-evolving-ai-models-are-impacting-legal/ https://www.law.com/legaltechnews/2023/07/05/6-legal-tech-companies-that-secured-funding-in-q2/ https://www.law.com/legaltechnews/2023/07/06/generative-ai-is-bringing-waves-of-funding-to-legal-tech-can-it-last/ https://www.law.com/legaltechnews/2023/07/18/harvard-launches-new-initiative-to-better-understand-and-shape-the-future-of-ai/?cmp_share https://www.risingphoenix.guru/blogs/post/understanding-the-limitations-of-ai-in-marketing-for-legal-tech https://www.risingphoenix.guru/blogs/post/How-to-Grow-Your-Business-in-a-Recession-Funding-Profitability-and-Sustainability https://www.linkedin.com/in/stephanie-wilkins/ Keywords: AI in legal tech AI in legal marketing legal tech funding Harvard Law School AI initiative pros and cons of AI in marketing recession-proofing your legal tech business Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://rpcgrowthstrategies.com/.…
 
In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Steve Salkin, Editor-in-Chief of Law Journal Newsletters, to discuss post-pandemic growth strategies for law firms and the current impact of AI on legal marketing. The episode covers a range of topics, including: How marketing and business development should work together to drive brand recognition and revenue growth Why thought leadership is so important to a law firm's growth strategy and how to gain market share through thought leadership activities How AI can assist the legal profession, such as with complex legal research, document review and error detection capabilities, and predictions of outcomes of previous cases The pros and cons of using AI in legal marketing Resources: Watch full video here: https://youtu.be/JYDmaO9lvts. https://www.risingphoenix.guru/blogs/post/marketing-isnt-sales https://www.risingphoenix.guru/blogs/post/6-Steps-to-a-Successful-Business-Development-Plan https://www.lawjournalnewsletters.com/2023/05/01/ai-isnt-new-to-law-how-the-practice-of-law-should-embrace-ai/ https://www.risingphoenix.guru/blogs/post/How-Law-Practice-Should-Embrace-AI https://www.law.com/legaltechnews/2023/06/05/tracking-generative-ai-how-evolving-ai-models-are-impacting-legal/ https://www.risingphoenix.guru/blogs/post/understanding-the-limitations-of-ai-in-marketing-for-legal-tech https://www.linkedin.com/in/stevesalkin/ Keywords: law firm growth strategies law firm marketing AI in legal marketing thought leadership marketing and business development client acquisition revenue growth Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://rpcgrowthstrategies.com/.…
 
In this inaugural episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Mike Bryant, Partner at Knox Capital, to discuss best practices for investing in legal tech. The episode covers a range of topics, including: What makes legal tech such a dynamic and exciting industry for investors? What is an investor really looking for to determine whether a legal tech company will be a good investment? What business functions of a legal tech company provide the most valuable information to an investor about its growth potential? Why are marketing and sales strategies so important to an investor? What should legal tech startups consider when choosing a financial institution to manage their business’s monetary assets? Does it make sense to diversify assets across more than one financial institution? Why or why not? Resources: Watch full video here: https://youtu.be/8Nre1aQcqYE. https://complexdiscovery.com/sales-and-acquisitions-in-the-middle-market-partnering-between-entrepreneurs-and-private-investors/ https://www.risingphoenix.guru/blogs/post/what-do-legal-tech-startups-really-need https://www.risingphoenix.guru/blogs/post/what-legal-tech-investors-really-want https://www.risingphoenix.guru/blogs/post/3-marketing-and-sales-considerations-for-investors-of-legal-tech https://www.risingphoenix.guru/blogs/post/5-questions-to-ask-before-selecting-a-financial-institution-for-your-legal-tech-startup https://www.linkedin.com/in/mikebryantknox/ https://www.linkedin.com/in/melissarogozinski/ Keywords: legal tech investing venture capital startups growth strategy Mike Bryant Knox Capital private equity Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://rpcgrowthstrategies.com/.…
 
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