Investing in Legal Tech (with Mike Bryant, Partner at Knox Capital)

The Marketing Phoenix Podcast

In this inaugural episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Mike Bryant, Partner at Knox Capital, to discuss best practices for investing in legal tech.
The episode covers a range of topics, including:

• What makes legal tech such a dynamic and exciting industry for investors?
• What is an investor really looking for to determine whether a legal tech company will be a good investment?
• What business functions of a legal tech company provide the most valuable information to an investor about its growth potential?
• Why are marketing and sales strategies so important to an investor?
• What should legal tech startups consider when choosing a financial institution to manage their business’s monetary assets?
• Does it make sense to diversify assets across more than one financial institution? Why or why not?

Resources:
Watch full video here: https://youtu.be/8Nre1aQcqYE.
https://complexdiscovery.com/sales-and-acquisitions-in-the-middle-market-partnering-between-entrepreneurs-and-private-investors/
https://www.risingphoenix.guru/blogs/post/what-do-legal-tech-startups-really-need
https://www.risingphoenix.guru/blogs/post/what-legal-tech-investors-really-want
https://www.risingphoenix.guru/blogs/post/3-marketing-and-sales-considerations-for-investors-of-legal-tech
https://www.risingphoenix.guru/blogs/post/5-questions-to-ask-before-selecting-a-financial-institution-for-your-legal-tech-startup
https://www.linkedin.com/in/mikebryantknox/
https://www.linkedin.com/in/melissarogozinski/
Keywords:
legal tech
investing
venture capital
startups
growth
strategy
Mike Bryant
Knox Capital
private equity
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