Challenges of Arranged Marriages in India with Isha Yadav

The Lavender Fix with Sabreen Haziq

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Don't miss a thing. Hear directly from leading brands and marketing technology platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value as well as business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

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In this 10th episode of The Lavender Fix podcast I interview Isha Yadav: a PhD candidate for Women & Gender Studies, & a practicing visual artist, writer & theorist from New Delhi, India: currently facing the brunt of the arranged marriage tradition in her life.
Join Isha & I as we chat about the latest Netflix production - Indian Matchmaking & her personal experiences with the tradition of arranged marriages.
*Arranged marriage is a tradition in the societies of the Indian subcontinent, & continues to account for an overwhelming majority of wedlocks in the country. Despite the fact that the arranged marriage tradition lacks any legal recognition, the institution has proved to be astoundingly robust in adapting to evolving social circumstances: defying popular predictions of decline as India modernizes.*
How does the setup work? Who arranges the meetings? What sort of criteria are laid out? How are alliances approved or rejected between two families? What are some of the challenges?
Tune in to find out!

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