Tech, Culture, and K-Beauty: Dino’s Playbook for Building MBX

The Korea Society

January 28, 2025 - Join us for an exclusive conversation with Hyungseok Dino Ha (hereinafter Dino), Co-Founder and CEO of MBX (formerly Memebox), a visionary multi-brand beauty and personal care company leading the convergence of technology, culture, and K-beauty. Headquartered in Los Angeles with offices in Seoul, Shanghai and Taipei, MBX has established itself as a global leader in the beauty industry, backed by $200 million in venture capital funding. By seamlessly blending data-driven technology with cultural insight, MBX is redefining how K-beauty influences the global beauty landscape. In this program, Dino will reveal the key moments that shaped his entrepreneurial journey — from his early career at TMON and Tom Ford to his transformative experience in top accelerator programs like Y Combinator and SparkLabs. Learn how he harnessed the global rise of K-beauty and used technology to create a next-generation beauty powerhouse. This conversation offers essential lessons for aspiring entrepreneurs, beauty industry enthusiasts, and anyone curious about the dynamic intersection of tech, culture, and K-beauty in building groundbreaking business opportunities.

This program is moderated by ShoYoung Shin (Sho), Director of Platform at Entrepreneurs Roundtable Accelerator (ERA).

This program is supported by Hanwha Life

For more information, please visit the link below: https://www.koreasociety.org/policy-and-corporate-programs/item/1944-tech-culture-and-k-beauty-dino-s-playbook-for-building-mbx