Greg Bernarda 'Leading Ecosystems'

The Human Centered Design Podcast (Premium)

Hey folks and welcome to another cracking episode on This is HCD.

Way back in 2017, I caught up with Greg Bernarda, Co-author of the best selling innovation book, Value Proposition Design by Strategyzer. I've known Greg for a long time, and in this episode we reflect on where the time between books, where he sees Value Proposition Design and also the Business Model Canvas in the current world.

I truly respect Greg's mind and brain as one of the best thinkers around, and so too do Thinkers50 - a regular speaker at the their events. We tap into the work he's being doing around Leading Ecosystems, vs products or services. We speak about what business model's look like within organisations at the macular and also at scale.

If you are working in spaces where you are trying to nudge the system towards becoming more customer or human-led, I think you will get a lot from this episode

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Now, let's get into Greg's episode..

Watch this episode on our YouTube channel

https://youtu.be/rnEWSCPzvHY

Gregs links

• https://upruption.com/home/
• https://www.linkedin.com/in/gregbernarda/
• https://www.strategyzer.com/library/value-proposition-design-2