Lead generation vs. demand generation: What's the difference?

The Demand Gen Fix by GrowthMode Marketing

Lead generation and demand generation. These terms basically mean the same thing, right?
Wrong.
In a recent guest appearance on The Thoughtful Entrepreneur podcast, GrowthMode Marketing’s CEO, Deanna Shimota, sheds light on the crucial differences between these marketing strategies, debunking the misconception that they are interchangeable terms.
The conversation highlights some of the limitations of relying solely on lead generation, leading with reactive marketing efforts and an endless chase for short-term revenue goals.
Listen in for tips on how to balance your lead generation efforts with a transition to a demand generation approach to turn your digital footprint into your best sales rep and maximize results.

[00:00] Show intro

[00:30] Intro

[01:02] The difference between demand generation vs. lead generation

[02:53] The problem with lead generation

[04:58] What could it look like a year into a demand generation program

[07:10] What can you do to ramp up your demand generation engine?

[10:56] How to decide where to focus your content

[14:08] B2B buying behaviors have changed

[17:14] Where can you learn more about demand generation?

[18:02] Closing it out
[18:32] Outro

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.