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Building a marketing technology stack to support demand generation
Manage episode 365050401 series 3436834
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A strong strategy should always come before building out a complex marketing technology stack for your organization. But once you’ve got that down, it definitely makes sense to look at how technology can help enhance and streamline your marketing programs.
But where should you start? There are thousands of software options out there to build out a marketing technology stack. In this episode of The Demand Gen Fix podcast, we walk through the four marketing technology options we most commonly get asked about.
[00:24] There are thousands of options
[01:31] The MarTech landscape
[04:45] Marketing automation
[11:03] Intent data tools
[15:44] Account-based marketing platforms
[21:04] Analytics tools
[26:51] Have a strategy
[32:49] Wrap up
The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.
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