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Blending into the sea of sameness: Your differentiators are not different
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Are your differentiators truly your differentiators? Or are you touting strengths that are really just tables stakes?
Listen to this episode of the podcast to hear what strategies can help set your company apart in an increasingly crowded marketplace. With more than 21,000 HR technology vendors, for example, the competition for a share of HR tech budget from prospects is formidable. This is the case across many tech industries.
Hear our discussion now about how to pop out of the sea of sameness and capture more awareness, trust and credibility with buyers.
[00:04] Introduction
[00:51] Weak differentiators in the HR tech industry
[02:09] Strengths that aren't real differentiators
[07:21] Problems with weak differentiators
[10:35] How to determine if your differentiators are weak
[11:28] Collect statements from competitors' websites
[12:29] Pressure test at industry trade shows
[16:21] Defining a unique point of view to stand out in the crowd
[20:08] Outro
The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.
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