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5 B2B content marketing mistakes to avoid
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Are you making content marketing mistakes that actually weaken your efforts? If you're publishing random and disconnected content that doesn't tie back to a strategy, chances are your approach is ripe for a revamp.
In this episode, the GrowthMode team talks about the most common mistakes and how to avoid them by refocusing your efforts on content that has more purpose, impact and resonance with your audience.
Listen now for valuable insights on how to move away from trying to drive demand by being everything to everyone. Learn why focusing on your unique point of view, a meaningful content strategy and reinforcing key messages is so important.
[00:04] Introduction
[00:55] Mistake #1: No content strategy
[05:43] Mistake #2: Trying to be everything to everyone
[10:29] Mistake #3: Not reinforcing your unique point of view
[14:24] Mistake #4: Not continually publishing new content
[18:28] Mistake #5: Not sweating the content
[22:51] Key takeaways
[23:03] Outro
The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.
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